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A closed-loop control for a cooperative innovation culture in interorganizational R&D projects
(2022)
Since project managers only have a limited authority in interorganizational R&D projects a cooperative innovation culture is essential for team cohesion and thus for achieving project scope in time and cost. For its development different factors depending on underlying values are essential. These factors must be learned iteratively by the project members so that they are living the values of a cooperative innovation culture. Hence, this paper raises the following research question: “How to control living the values of a cooperative innovation culture in interorganizational R&D projects?” To answer this question, a closed-loop control for a cooperative innovation culture is developed. The developed closed-loop control system includes several different functional units which show essential roles and several different variables which show what to consider and design in the control system. In addition, the developed closed-loop control system is generalized for other types of projects such as intraorganizational projects.
The usage of webinars is witnessing a resurgence in popularity, especially since the COVID-19 pandemic. It is now revealing itself to be an actual shift in how buyers and sellers do business in the future. Therefore, this study aims to investigate whether webinars will continue to be a valuable tool in B2B sales in the future. Specifically, it aims to gain a deeper understanding of how the role of webinars evolved in recent years and analyze its future potential.
Webinars are an essential tool for a wide variety of different use cases. While they have been around for over a decade, webinars recently have seen a resurgence in popularity. As the COVID-19 pandemic strictly limited contact between people and made them work from home as an only option, hosting and participating in webinars has become more common than ever - whether in business, education, or leisure.
Webinars can be effective for various purposes as they are held in real-time and allow multiple engagement opportunities between attendees and hosts. Moreover, because of their remote nature, webinars are more cost-effective and time-saving in organizing and supervising. Consequently, it is cheaper and more convenient to reach your desired target group as a webinar host than to hold a seminar in physical form. Among other reasons, convenience and interaction seem to be the most potent aspects of cementing webinars as a tool in the digital world. Nevertheless, where exactly are they used, and how do they create value in their respective usage fields?
Blockchain is a technology for the secure processing and verification of data transactions based on a distributed peer-to-peer network that uses cryptographic processes, consensus algorithms, and backward-linked blocks to make transactions virtually immutable. Within supply chain management, blockchain technology offer potentials in increasing supply chain transparency, visibility, automation, and efficiency. However, its complexity requires future employees to have comprehensive knowledge regarding the functionality of blockchain-based applications in order to be able to apply their benefits to scenarios in supply chain and production. Learning factories represent a suitable environment allowing learners to experience new technologies and to apply them to virtual and physical processes throughout value chains. This paper presents a concept to practically transfer knowledge about the technical functionality of blockchain technology to future engineers and software developers working within supply chains and production operations to sensitize them regarding the advantages of decentralized applications. First, the concept proposes methods to playfully convey immutable backward-linked blocks and the embedment of blockchain smart contracts. Subsequently, the students use this knowledge to develop blockchain-based application scenarios by means of an exemplary product in a learning factory environment. Finally, the developed solutions are implemented with the help of a prototypical decentralized application, which enables a holistic mapping of supply chain events.
The aim of this work is to establish and generalize a relationship between fractional partial differential equations (fPDEs) and stochastic differential equations (SDEs) to a wider class of stochastic processes, including fractional Brownian motions and sub-fractional Brownian motions with Hurst parameter H ∈ (1/2,1). We start by establishing the connection between a fPDE and SDE via the Feynman-Kac Theorem, which provides a stochastic representation of a general Cauchy problem. In hindsight, we extend this connection by assuming SDEs with fractional and sub-fractional Brownian motions and prove the generalized Feynman-Kac formulas under a (sub-)fractional Brownian motion. An application of the theorem demonstrates, as a by-product, the solution of a fractional integral, which has relevance in probability theory.
Affordable Luxury Sports Cars in Germany : Investigating the Determinants of Customer Experience
(2022)
The article discusses the factors affecting the customer experience when buying affordable luxury sports cars in Germany by identifying differences between first-time and experienced buyers. It emphasizes the need for the creation of two different customer journeys based on different customer experience clusters, a touchpoint analysis from the customer perspective identified differences in purchase stages, and staff behaviour and brand trust for customer satisfaction and brand identification.
Parteien streiten oft darüber, ob sich Käufer bei Mängeln der Kaufsache vom Vertrag lösen können. Der Verkäufer will das meistens verhindern: Fallen die Preise, kann sich der Käufer etwa nach dem Rücktritt die Ware am Markt preiswerter verschaffen. Die Ware ist dann zum ursprünglichen Preis nicht mehr handelbar. Steigen die Preise, droht zusätzlich eine Schadensersatzforderung: Der Käufer muss sich die Ware zu einemhöheren Preis bei einem anderen Verkäufer verschaffen. Auch können beim Verkäufer zusätzliche Kosten–etwa Transport-oder Lagerkosten–entstehen. Verkaufsbedingungen machen es dem Käufer deshalb besonders schwer, sich vom Vertrag zu lösen, während Einkaufsbedingungen daran nur geringe Anforderungen stellen.
Wer Ein- und Verkaufsbedingungen für das Auslandsgeschäft gestaltet, muss wissen, wo der Gesetzgeber der Gestaltungsfreiheit Grenzen gesetzt hat. Gelten BGB/HGB, lässt die deutsche Inhaltskontrolle überschaubare Spielräume, beim Rücktritts-recht des Käufers von den gesetzlichen Regeln abzuweichen. Weitgehend ungeklärt ist bislang, welche Vertragsaufhebungsklauseln in AGB wirksam sind, wenn UN-Kaufrecht gilt: Zwar kann sich in diesen Fällen die Inhaltskontrolle wegen Art. 4Satz 2 lit. a) CISG auch nach § 307 Abs. 1 BGB richten. Dann ist aber bei der Klauselkontrolle auch den Wertungen Rechnung zu tragen, die dem UN-Kaufrecht–und eben nicht dem BGB–zugrunde liegen und in dessen Bestimmungen ihren Niederschlag gefunden haben. Bei der Gestaltung von AGB kann dies Freiräume schaffen.
With the digital transformation, companies will experience a change that focuses on shaping the organization into an agile organizational form. In today's competitive and fast-moving business environment, it is necessary to react quickly to changing market conditions. Agility represents a promising option for overcoming these challenges. The path to an agile organization represents a development process that requires consideration of countless levels of the enterprise. This paper examines the impact of digital transformation on agile working practices and the benefits that can be achieved through technology. To enable a solution for today's so-called VUCA (Volatility, Uncertainty, Complexity und Ambiguity) world, agile ways of working can be applied project management requires adaptation. In the qualitative study, expert interviews were conducted and analyzed using the grounded theory method. As a result, a model can be presented that shows the influencing factors and potentials of agile management in the context of the digital transformation of medium-sized companies.
This study empirically analyzes and compares return data from developed and emerging market data based on the Fama French five-factor model and compares it to previous results from the Fama French three-factor model by Kostin, Runge and Adams (2021). It researches whether the addition of the profitability and investment pattern factors show superior results in the assessment of emerging markets during the COVID-19 pandemic compared to developed markets. We use panel data covering eight indices of developed and emerging countries as well as a selection of eight companies from these markets, covering a period from 2000 to 2020. Our findings suggest that emerging markets do not generally outperform developed markets. The results underscore the need to reconsider the assumption that adding more factors to regression models automatically yields results that are more reliable. Our study contributes to the extant literature by broadening this research area. It is the first study to compare the performance of the Fama French three-factor model and the Fama French five-factor model in the cost of equity calculation for developed and emerging countries during the COVID-19 pandemic and other crisis events of the past two decades.
An empirical study on management accountants’ roles and role perceptions: a German perspective
(2022)
The ongoing discussion on roles of management accountants (MAs) leads often to perceive the business partner (BP) role as the role of choice. Yet, many scholars and practitioners seem to assume that this role is clear to managers and MAs, that it makes sense for them and that all managers and MAs agree on it and implement it. Inconsistencies between actual roles, perceived, and expected roles might cause identity and role conflicts. However, we lack evidence of whether managers and MAs perceive, expect and act in the BP role and if tensions and conflicts might exist. This paper is based on a quantitative empirical study of a large German high-tech firm in 2019 whose top management decided to implement the BP role. We found several areas of tension in this role discussion and contribute to the literature on MAs’ roles with a more nuanced view of the interaction between managers and MAs regarding MAs’ roles. The study shows that there are mainly differences in business managers’ expectations of MAs to the role of the BP, which the MAs do not know exactly how to fulfill.
Wollen Unternehmen sozial und ökologisch nachhaltiger werden, beginnt es meistens mit Ankündigungen: Wir werden mehr Mitarbeiter dazu bewegen, mit dem Fahrrad zu kommen! Wir schaffen die Currywurst in der Kantine ab! Wir werden benachteilige Jugendliche stärker fördern! Solche Ankündigungen werden in der Forschung zu Environment, Social und Governance (ESG) als „Aspirational Talk“ bezeichnet. Sie zeigen den Anspruch eines Unternehmens auf: „Wir erkennen die Herausforderungen an und wollen sie meistern.“ Den Ankündigungen sollten dann freilich Taten folgen. Was aber passiert, wenn die Mitarbeiter zwischen dem, was angekündigt wurde, und dem, was gemacht wird, eine Lücke wahrnehmen?
The early involvement of experiences gained through intelligence and data analysis is becoming increasingly important in order to develop new products, leading to a completely different conception of product creation, development and engineering processes using the advantages that the dedication of the digital twin entails. Introducing a novel stage gate process in order to be holistically anchored in learning factories adopting idea generation and idea screening in an early stage, beta testing of first prototypes, technical implementation in real production scenarios, business analysis, market evaluation, pricing, service models as well as innovative social media portals. Corresponding product modelling in the sense of sustainability, circular economy, and data analytics forecasts the product on the market both before and after market launch with the interlinking of data interpretation nearby in real-time. The digital twin represents the link between the digital model and the digital shadow. Additionally, the connection of the digital twin with the product provides constantly updated operating status and process data as well as mapping of technical properties and real-world behaviours. A future-networking product, by embedded information technology with the ability to initiate and carry out one's own further development, is able to interact with people and environments and thus is relevant to the way of life of future generations. In today's development work for this new product creation approach, on one hand, "Werk150" is the object of the development itself and on the other hand the validation environment. In the next step, new learning modules and scenarios for trainings at master level will be derived from these findings.
Addressing the high complexity of brand image measurement, the present research paper investigates the use of artificial neural networks in this particular application context. Since profound insights into the image of a brand are essential for management, the deployment of this learning algorithm is considered as it allows modeling of complex non-linear and multilayered relationships. The conceptual approach presented in the paper is illustrated with the empirical example of the sportswear manufacturer adidas. By using quantitative survey data, a multilayer artificial neural network is created to link the evaluations of specific brand attributes with the overall evaluation of the brand. Based on an analysis of the connection weights between neurons of the artificial neural network, the importance of different brand attributes for the brand evaluation is quantified. This results in concrete implications for brand management practice and potential for further investigations on the use of artificial intelligence in marketing analytics.
Demand forecasting intermittent time series is a challenging business problem. Companies have difficulties in forecasting this particular form of demand pattern. On the one hand, it is characterized by many non-demand periods and therefore classical statistical forecasting algorithms, such as ARIMA, only work to a limited extent. On the other hand, companies often cannot meet the requirements for good forecasting models, such as providing sufficient training data. The recent major advances of artificial intelligence in applications are largely based on transfer learning. In this paper, we investigate whether this method, originating from computer vision, can improve the forecasting quality of intermittent demand time series using deep learning models. Our empirical results show that, in total, transfer learning can reduce the mean square error by 65 percent. We also show that especially short (65 percent reduction) and medium long (91 percent reduction) time series benefit from this approach.
Im Kampf gegen die Ausbreitung des Corona-Virus waren flächendeckende Schulschließungen seit Ausbruch der Pandemie eine zentrale politische Maßnahme. Infolgedessen kam es zu erheblichen Lernzeiteinbußen unter allen Schüler*innen, worunter insbesondere Kinder und Jugendliche aus benachteiligten Verhältnissen immer noch leiden. Über die Auswirkungen der Corona-Pandemie auf das deutsche Bildungssystem wird diskutiert und Maßnahmen zu deren Eindämmung aufgesetzt.
According to several surveys and statistics, the great majority of companies previously not accustomed to automation are piloting solutions to automate business processes. Those accustomed to automation also attempt to introduce more of it, focusing on automation-unfriendly processes that remained manual. However, when the decision on what and whether to automate is not trivial for evident reasons, even industry leaders may get stuck on an overwhelming question: where to begin automating? The question remains too often unanswered as state-of-the-art methods fail to consider the whole picture. This paper introduces a holistic approach to the decision-making for investments in automation. The method supports the iterative analysis and evaluation of operative processes, providing tools for a quantitative approach to the decision-making. Thanks to the method, a large pool of processes can be first considered and then filtered out in order to select the one that yields the best value for the automation in the specific context. After introducing the method, a case study is reported for validation before the discussion.
Due to the growing importance of videos for B2B sales outreach, this study proposes an extended model based on the Corporate-Video Model by Büsching and Meidel (2016) and a qualitative survey with high-ranking company representatives. The findings comprise seven complementary categories: structure, communication, product display, information content, unique selling proposition, value-based selling, and dramaturgy of product videos. The model extension aids practitioners in analyzing and conceptualizing compelling B2B product videos.
Job advertisements are important means of communicating role expectations for management accountants to the labor market. They provide information about which roles of management accountants are sought by companies or which roles are expected. However, which roles are communicated in job advertisements is unknown so far. Using a large sample of 889 job ads and a text-mining approach, we show an apparent mix of different role types with a strong focus on a rather classic role: the watchdog role. However, individuals with business partner characteristics are more often sought for leadership positions or in family businesses and small and medium-sized enterprises (SMEs). The results challenge the current role discussion for management accountants as business partners in practice and some academic fields.
For some time now, eSports has complemented the portfolio of many sponsors in sports. Though partnerships with important organizations, brands are gaining a foothold in the eSports landscape. While the communication work with media and fans in the framework of conventional sports has been tried and tested for many years, Public Relations (PR) in eSports is new for companies. The paper examines the requirements of PR in eSports. These are identified by analyzing a quantitative survey among eSports fans. The results prove the existance of significant differences in the requirements of successful PR in eSports. The differences are mainly based on the different target groups and their media usage behavoir. Classic formats such as TV or print are ignored by eSport fans. This influences the choice of media partners for sponsors. Successful PR in eSports requires patience and long-term planning. It is important to maintain a close exchange with partners in order to jointly design attractive formats for media and their consumers.
We study whether compulsory religious education in schools affects students' religiosity as adults. We exploit the staggered termination of compulsory religious education across German states in models with state and cohort fixed effects. Using three different datasets, we find that abolishing compulsory religious education significantly reduced religiosity of affected students in adulthood. It also reduced the religious actions of personal prayer, church-going, and church membership. Beyond religious attitudes, the reform led to more equalized gender roles, fewer marriages and children, and higher labor-market participation and earnings. The reform did not affect ethical and political values or non-religious school outcomes.
We study whether compulsory religious education in schools affects students' religiosity as adults. We exploit the staggered termination of compulsory religious education across German states in models with state and cohort fixed effects. Using three different datasets, we find that abolishing compulsory religious education significantly reduced religiosity of affected students in adulthood. It also reduced the religious actions of personal prayer, church-going, and church membership. Beyond religious attitudes, the reform led to more equalized gender roles, fewer marriages and children, and higher labor-market participation and earnings. The reform did not affect ethical and political values or non-religious school outcomes.