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For a holistic assessment of the interaction between the human body and tight fitted clothing, it is necessary to consider the mechanical properties of the body. Default avatars in CAD software are usually solid and do not take this interaction into account. For this purpose, a solid avatar is converted to a deformable one by using the soft body physics implementation in the simulation program Blender. The fit of a 3D garment on both avatars are compared, which allows a first evaluation of the differences between these approaches.
Hochschulabsolventen sind für Unternehmen eine der wichtigsten Quellen für die Nachwuchsrekrutierung. Doch wie erreichen Sie die jungen Studenten am Besten? Eine bloße Ausschreibung einer Stelle auf der Unternehmenswebseite reicht nicht mehr aus. Wir zeigen Ihnen, wie Sie bereits vor dem Bewerbungsprozess in der Lebenswirklichkeit (Relevant Set) der Studierenden präsent werden, um überhaupt als Arbeitgeber in Betracht gezogen zu werden.
The strong demand for a transformation of the textile and fashion industry towards sustainability requires a continuous implementation of the guiding principle of Education for Sustainable Development (ESD) in education and industry [1, 2]. In a first step of the European research project "Sustainable fashion curriculum at textile Universities in Europe - Development, Implementation and Evaluation of a Teaching Module for Educators" (Fashion DIET) a continuing education module shall be created to implement ESD as a guiding principle in university teaching. The research-based teaching and learning materials are delivered through an e-learning portal.
Three established test methods employed for evaluating the abrasion or wear resistance of textile materials were compared to gain deeper insight into the specific damaging mechanisms to better understand a possible comparability of the results of the different tests. The knowledge of these mechanisms is necessary for a systematic development of finishing agents improving the wear resistance of textiles. Martindale, Schopper, and Einlehner tests were used to analyze two different fabrics made of natural (cotton) or synthetic (polyethylene terephthalate) fibers, respectively. Samples were investigated by digital microscopy and scanning electron microscopy to visualize the damage. Damage symptoms are compared and discussed with respect to differences in the damaging mechanisms.
The following paper is dealing with the issue on which actual consumer lifestyle segmentation methods there are for particular European countries and accordingly for Europe as a whole. This is important for corporations to be able to place their products accurately by a consumer orientated marketing concerning the constant change of values and minds. Researching current literature, internet sources and documents, the state of the science is presented by a detailed description of the most popular lifestyle segmentation methods used in European countries. In addition to that, these instruments are discussed individually and then compared to each other. All instruments, the Sinus-Milieus, Euro-Socio-Styles, Roper-Consumer-Styles, RISC and Mosaic, are serving the same purpose even so they differ pretty much from each other. Each market research company has its own method to generate their model just as different segments and definitions for them. Furthermore every segmentation method is illustrated in a different way. This paper demonstrates all these instruments in detail and shows its advantages and disadvantages. Summing up literature research concerning the main research question, there are several models segmenting consumers in different lifestyle groups for e.g. in Germany, France or Great Britain, but still less models referring to the entire European market.
The purpose of this paper is to give an overview about the links between fashion businesses and film from a fashion business perspective. It focuses on the idea that digitalization brought much more film use for the fashion industry and that this development has just begun and not ended. This change finally also has an intense impact on the fashion industry, as fashion companies nowadays are content producers with films, too. The resulting closer connection with viewers via social media exposes fashion companies, gives on the other hand new influence potential to the fashion system. An in-depth future research about the fashion and film system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
The purpose of this paper is to give an overview about the links between the fashion and music industry. It focuses on the idea that digitalization has broken the rules of the traditional music industry value chain. This touches both the production and the consumption side of music. This change finally also has an intense impact on the fashion industry, as the music industry has been big supplier of fashion trends itself. The absence of this supplier plus the changes within the fashion industry itself by the fast-fashion development are considered as a reason for more competition and therefore price pressure. An in-depth future research about the fashion and music system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
Today, digitalization is firmly anchored in society and business. It is also recognized to have significant impact on the retailing sector. The in-store display of moving images has so far, however, gained little attention by researchers. The aim of this research is to provide a first estimation on the current state of moving images distribution in stationary retail stores. A store check was the basis for analysis and evaluation. In sum, 152 stores were analyzed in Stuttgart, Germany. Out of 152 observed stores, 62 stores showed 177 moving images. Detailed analyses about content, mood, color and the actors of motion pictures showed that all aspects are very well harmonized with the target group of the store. The chapter provides a basic estimation of the in-store diffusion of moving images. Thereby, avenues for further research are opened up.
Like many others, fashion companies have to deal with a global and very competitive environment. Thus companies rely on accurate sales forecasts - as key success factor of an efficient supply chain management. However, forecasters have to take into account some specificities of the fashion industry. To respond to these constraints, a variety of different forecasting methods exists, including new, computer-based predictive analytics. After the evaluation of different methods, their application to the fashion industry is investigated through semi structured expert interviews. Despite several benefits predictive analytics is not yet frequently used in practice. This research does not only reflect an industry profile, but also gives important insights about the future potential and obstacles of predictive analytics.
Cotton contamination by honeydew is considered one of the significant problems for quality in textiles as it causes stickiness during manufacturing. Therefore, millions of dollars in losses are attributed to honeydew contamination each year. This work presents the use of UV hyperspectral imaging (225–300 nm) to characterize honeydew contamination on raw cotton samples. As reference samples, cotton samples were soaked in solutions containing sugar and proteins at different concentrations to mimic honeydew. Multivariate techniques such as a principal component analysis (PCA) and partial least squares regression (PLS-R) were used to predict and classify the amount of honeydew at each pixel of a hyperspectral image of raw cotton samples. The results show that the PCA model was able to differentiate cotton samples based on their sugar concentrations. The first two principal components (PCs) explain nearly 91.0% of the total variance. A PLS-R model was built, showing a performance with a coefficient of determination for the validation (R2cv) = 0.91 and root mean square error of cross-validation (RMSECV) = 0.036 g. This PLS-R model was able to predict the honeydew content in grams on raw cotton samples for each pixel. In conclusion, UV hyperspectral imaging, in combination with multivariate data analysis, shows high potential for quality control in textiles.
Patterns are virtually simulated in 3D CAD programs before production to check the fit. However, achieving lifelike representations of human avatars, especially regarding soft tissue dynamics, remains challenging. This is mainly since conventional avatars in garment CAD programs are simulated with a continuous hard surface and not corresponding to the human physical and mechanical body properties of soft tissue. In the real world, the human body’s natural shape is affected by the contact pressure of tight-fitting textiles. To verify the fit of a simulated garment, the interactions between the individual body shape and the garment must be considered. This paper introduces an innovative approach to digitising the softness of human tissue using 4D scanning technology. The primary objective of this research is to explore the interactions between tissue softness and different compression levels of apparel, exerting pressure on the tissue to capture the changes in the natural shape. Therefore, to generate data and model an avatar with soft body physics, it is essential to capture the deform ability and elasticity of the soft tissue and map it into the modification options for a simulation. To aim this, various methods from different fields were researched and compared to evaluate 4D scanning as the most suitable method for capturing tissue deformability in vivo. In particular, it should be considered that the human body has different deformation capabilities depending on age, the amount of muscle and body fat. In addition, different tissue zones have different mechanical properties, so it is essential to identify and classify them to back up these properties for the simulation. It has been shown that by digitising the obtained data of the different defined applied pressure levels, a prediction of the deformation of the tissue of the exact person becomes possible. As technology advances and data sets grow, this approach has the potential to reshape how we verify fit digitally with soft avatars and leverage their realistic soft tissue properties for various practical purposes.
Today many vertical retailers are operating different sales channels at the same time and are respon-sible for the range of products in all sales channels. The purpose of this paper is to examine whether for vertical fashion retailers a format-specific assortment policy can be observed on the German mar-ket. To investigate this topic in addition to secondary data of a literature research, quantitative prima-ry data was collected through a structured observation by conducting store checks. The combination provides insights into the research topic, allows to build hypotheses and to get a current and specific answer on the research topic. The study revealed all vertical retailers exploit the advantage of unlim-ited capacity of the online shop by offering in this channel mainly the broadest and deepest assort-ment. Within the retail store the vertical retailers focus on offering full-price goods for the current season in full size sets. Compared to the online shop here are less styles sophisticated presented and adjusted on the sales floor. For the outlet channel all brands showed a higher density of products and at least a price reduction of 30 per cent. The present paper is limited by time, depth and language of secondary data collection. As the study only conducted quantitative data within limited observations additional visual data over a longer period is necessary.
Purpose of the research paper is to illuminate the subject of assortment policy in the German fashion e‐commerce market. A short literature review is conducted in order to set up a system of characteristics to contemplate assortments on a strategic level. In a second step, structured observations are conducted to quantitatively analyze and compare the assortments of the leading online fashion retailers within Germany. Based on literature, the following characteristics for a classification of assortments can be identified: assortment structure, assortment size, assortment width, assortment depth, assortment consistency and rotation, price level, quality mix, fashion degree as well as the mix of private labels and manufacturer brands. Furthermore, the results of the empirical analysis show that there are currently five leaders within the nalyzed market: Amazon, Otto, Zalando, Baur and About You. Among these five market leaders, Amazon positions itself as a retailer that not only offers an enormous assortment size, but also the lowest entry prices as well as the broadest price dispersion. Through the development of the system of characteristics for assortment analysis and the examination of the current market environment, the findings of this paper contribute to the current state of the art in both theoretical and practical aspects.
Schnittschutzhosen bewahren viele Motorsägen-Benutzer vor Schnittverletzungen. Ob die im Neuzustand der Schnittschutzhose vorhandene Schnittsicherheit auch nach einem intensiven Kontakt mit Kraftstoff und Kettenschmieröl noch gewährleistet ist, wurde im Rahmen eines im Jahr 2013 abgeschlossenen Forschungsprojektes nachgegangen
Kreativität, Problemlösekompetenz und kollaboratives Arbeiten werden in zahlreichen internationalen Studien sowie von der OECD (2017) als Schlüsselkompetenzen des 21. Jahrhunderts definiert. Ungeachtet dessen orientieren sich viele Lehr-Lern Methoden noch immer an der Vermittlung vordefinierter Lösungswege. Studien im Sekundarbereich in den USA, Deutschland und Asien zeigen, dass Design Thinking durch seine kreativen und kollaborativen Elemente zu einem nachhaltigeren Lernerfolg bei Lernenden und seitens der Lehrenden zu höherer Zufriedenheit bei der Vermittlung der Inhalte führen kann.
Kernelemente des Design Thinking sind: der iterative Prozess mit seinen Phasen Verstehen, Beobachten, Sichtweisen definieren, Ideen finden, Prototypen bauen, Testen; die Arbeit in multidisziplinären Teams sowie die Nutzerorientierung bei der Definition der Aufgabe (Brown, 2009). Die Phasen des iterativen Prozesses weisen eine hohe Kongruenz mit den prozessorientierten Kompetenzen des Faches Kunst/Werken und des Sachunterrichts gemäß dem Bildungsplan für Grundschulen (Ministerium für Kultus, Jugend und Sport Baden Württemberg, 2016) auf. Im Rahmen eines interdisziplinären Promotionsvorhabens an der PH Freiburg soll, basierend auf einem qualitativen Forschungsdesign, untersucht werden, inwieweit sich Design Thinking eignet, Kreativität, Problemlösekompetenz und kollaboratives Arbeiten von Grundschulkindern in Kunst/Werken und im Sachunterricht aus Sicht von Lehrpersonen zu fördern. Vorstudien mit Lehrpersonen und Ausbildungslehrkräften, bei welchen Erhebungen per Fragebogen nach Teilnahme an einem Design Thinking Workshop eingesetzt wurden, sowie zwei Pilotunterrichtseinheiten an Grundschulen mit Teilnehmender Beobachtung, Experteninterviews und Kinderinterviews in Kleingruppen, zeigen erste Ergebnisse.
This case study of Breuninger aims to analyze how Breuninger adapts to the emerging omnichannel environment in fashion business. From a consumer’s perspective Breuninger and the general omnichannel strategy of Breuninger is explained, before the loyalty program of Breuninger is analyzed in detail. Key factors as the mobile app and the mobile Breuninger card, social media, direct mail and in-store capabilities are described. A discussion chapter finalizes the case.
The purpose of this paper is to investigate the use of sustainable closed-loop supply chain of the fashion brand Filippa K. Information on green fashion has been gathered and a case study approach on the fashion retailer
Filippa K conducted. Results show a switch in knowledge content between a fast fashion supply chain and a sustainable supply chain. Also there is an evolution in sustainability as companies, retailers, and manufactures suffer under pressure from the customers, governments, and the media. Sustainable fashion brands like Filippa K are interested in sharing precise knowledge on variety of aspects linked to the sustainable closed-loop supply chain. This research paper has been limited by less information and unexplored topics in the theme green fashion. This led to the personal critical disputation with the brand Filippa K.
Since there is no denying that transparency is increasingly central to corporate sustainability, the purpose of this paper is a case study on a company’s attempt to be fully transparent, hence, picking up the existent scholarly conversation about uncompromising supply chain transparency. Literature so far was found to be fairly limited, but, following a trend, has been rising in numbers over recent years. Addressing these shortcomings in the methodology, an in-depth literature review about the multiple dimensions of supply chain transparency has been performed and links within supply networks stressed. On this basis, a case study by exemplary illustrating the fashion label Honestby has been drafted and the effort to become the world’s first 100 % transparent company further examined. Findings are discussed whether more supply chain transparency is desirable in any case, obstacles listed and an outlook for this kind of business model has been drawn. The research is clearly limited by the amount of scholarly literature concerning Honestby in particular. Out of this reason, magazines and journal entries are used as reference as well. Only with the extension of the topic itself to supply chain transparency and the literature review beforehand, the paper gained its necessary academic standard. Concerning implications, it needs to be mentioned that even though Honest by demonstrates to be fully transparent, it was not possible to find any public information about the degree of supplier relationship. In particular, concerning the applied control mechanisms used to exert influence and to balance out the power gradient between company and suppliers.
Case study: EMP
(2018)
The purpose of this research paper is to investigate the business model of the retailer EMP. The in-depth literature review develops the relevance of merchandising for the rock and heavy metal scene and the relevance of EMP within that market. Literature about existing approaches of multi-channelling has been reviewed. Based on this theoretical framework, a case study of EMP has been drafted. Findings are discussed, focusing on the performance of EMP as a multi-channel and lifestyle retailer and additionally provide valuable managerial implications for fashion retailers. Implications for further research address lifestyle retailers to contribute to the findings or validate them with different examples. The research is clearly limited by the amount of scholar literature concerning EMP in particular. Hence, magazines, journals and information provided by the company serve as reference. Even though EMP provided some information, gathering any information about how EMP manages multi channelling operationally was not possible.