Refine
Document Type
- Book chapter (58)
- Journal article (45)
- Book (21)
- Conference proceeding (21)
- Doctoral Thesis (2)
- Anthology (2)
- Report (1)
- Working Paper (1)
Language
- English (151) (remove)
Is part of the Bibliography
- yes (151)
Institute
- Texoversum (151) (remove)
Publisher
- Springer (48)
- Hochschule Reutlingen (22)
- Books on Demand (12)
- Elsevier (9)
- MDPI (9)
- dfv Mediengruppe (6)
- Deutscher Fachverlag (3)
- Hometrica Consulting (3)
- Auto e Design Srl (2)
- Cambridge University Press (2)
YouTube fashion videos
(2020)
YouTube is the most widely adopted and successful video sharing platform. It works as a marketing instrument and money-making tool for companies while reaching the target group. After considering the significant literature based on YouTube, it is striking that there is lack of information about YouTube’s benefits as a video marketing instrument for fashion brands. To establish this subject further, the purpose of this study is to enrich the existing findings on social video marketing on YouTube in the apparel industry. The findings indicate the importance of YouTube as a social network for fashion marketers. The second part conducts an empirical study, which makes the YouTube channel performance of nine fashion brands the subject of discussion. Thereby, three brands per lifestyle, sports and luxury sector are analyzed through comparative aspects. Accordingly, the differences and similarities within and between the sectors are analyzed and evaluated.
Woven piezoelectric sensors as part of the textile reinforcement of fiber reinforced plastics
(2019)
Sensor integration in fiber reinforced plastic (FRP) structures enables online process and structural health monitoring (SHM). This paper describes the development and application of woven fabric-based piezoelectric impact and bending sensors for integration into FRP. The work focuses on design and characterization of woven piezoelectric sensors, especially as a part of the reinforcement structure. The reinforcement of the component acts as a sensor in itself and therefore no additional external objects in the form of sensor components or sensor fibers, which could create unwanted weak points within the FRP, are added. The bending test results reveal a direct relationship between the applied load and the sensor signal. Furthermore, the appropriate sensor position in the component cross section was determined and the influence of thermal polarization on the sensor properties was investigated.
Purpose
The purpose of this paper is to explore why men do not rent luxury fashion to explain why the demand for luxury fashion rental services for men is so low and to contribute to science by collecting high-quality data for the research fields gender differences in barriers to renting fashion, barriers to participating in renting luxury fashion in general and to increase the amount of data on men consumption behavior in the field of fashion and luxury fashion research. Furthermore, this study aims not only to make a theoretical contribution, but also to provide practical implications for the luxury fashion rental industry.
Design/methodology/approach
To answer the research question, qualitative semi-structured interviews with seven men were conducted, who are interested in fashion and spend at least 10% of their monthly net income on luxury fashion per month. Through a deductively-inductively category-based qualitative content analysis of the interviews supported by the software MAXQDA, not only were the reasons found why many men refuse to rent luxury fashion, but also characteristics were discovered that make luxury fashion rental services more attractive to men, as well as two fashion segments and a product category in which men can imagine renting fashion or luxury fashion under certain circumstances.
Findings
Men reject the concept of renting primarily because of the nonexistence of ownership, which has to do with loss of emotional value, loss of functional value, fear of social rejection, and identity concerns; other reasons include lack of individualism, lack of habit and their own subjective standards. Except for two outliers, the remaining men surveyed could imagine using a luxury rental service under certain conditions. The most frequently mentioned features were omnichannel approach, transparency of the entire rental process provided by reviews and feedback about both the borrower and the lender, information about the cleaning process, and proof of authenticity. Also mentioned was the maintenance of exclusivity and the fact that rental services should be offered directly by the company. In the convenience category, the purchase option and insurance were mentioned most often. In addition, some men could imagine renting event-related clothing, very trendy and expensive luxury clothing, and luxury watches. However, none of the respondents would give up owning clothes and primarily use the LFRS.
Value/Practical Implications
So that marketers do not have to go through trial and error to figure out which of these characteristics works best for which male target group, the work developed five types that can be targeted with selected characteristics and their marketing, and thus perhaps persuaded to participate in the LFRS. The social type needs the feature of maintenance of exclusivity, the emotional type needs the purchase option and an omnichannel experience, the flexibility type needs the same day delivery and free exchange possibilities, the cost-benefit type needs analytical tools to maximize his rental income or to calculate whether it is cheaper to buy or rent this particular item for this particular period of time, the rule-governed type needs an added value in addition to renting such as a top service.
In addition to increased safety by detecting possible overload, continuous component monitoring by sensor integration makes the use of fiber reinforced plastics more cost-effective. Since the components are continuously monitored, one can switch from time-based to condition-based maintenance. However, the integration of conventional sensor components causes weak points, as foreign objects are inserted into the reinforcing structure. In this paper, we examine the use of the textile reinforcement as a sensor in itself. We describe how bending sensors can be formed by slightly modifying in the composite’s reinforcement structure. We investigated two different sensor principles. (1) The integration of textile plate capacitors into the structure; (2) The construction of textile piezo elements as part of the reinforcing structure. The bending test results reveal that textile plate capacitors show a load-dependent signal output. The samples with textile piezo elements show a significant increase in signal strength.
The purpose of this paper is to determine the relevance of social media for luxury brand management. It employs both a multi-methodological approach: After analyzing the online performance of the three luxury brands Burberry, Louis Vuitton and Gucci, the empirical research includes a survey as well as an eye tracking test executed with Tobii Studio. The findings reveal that online and social media have given luxury fashion businesses the opportunity to establish a sustainable interaction with their customers and distinguish themselves from the competition. Still, the online business holds many challenges for luxury companies to overcome. This paper gives instructions as to how social media can be effectively incorporated into a luxury company.
The desire to combine advanced user friendly interfaces with a product personality communicating environmental friendliness to customers poses new challenges for car interior designers, as little research has been carried out in this field to date. In this paper, the creation of three personas aimed at defining key German car users with pro environmental behaviour is presented. After collecting ethnographic data of potential drivers through literature review, information about generation and Euro car segment led to the definition of three key user groups. The resulting personas were applied to determine the most important interaction points in car interior. Finally, present design cues of eco-friendly product personality developed in the field of automotive design were explored. Our work presents three strategic directions for the design development of future in-car user interfaces named as a) foster multimodal mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new technological developments. The presented results are meant as an impulse for developers to fit the needs of green customers and drivers when designing user-friendly HMI components.
Thin, flat textile roofing offers negligible heat insulation. In warm areas, such roofing membranes are therefore equipped with metallized surfaces to reflect solar heat radiation, thus reducing the warming inside a textile building. Heat reflection effects achieved by metallic coatings are always accompanied by shading effects as the metals are non-transparent for visible light (VIS). Transparent conductive oxides (TCOs) are transparent for VIS and are able to reflect heat radiation in the infrared. TCOs are, e.g., widely used in the display industry. To achieve the perfect coatings needed for electronic devices, these are commonly applied using costly vacuum processes at high temperatures. Vacuum processes, on account of the high costs involved and high processing temperatures, are obstructive for an application involving textiles. Accepting that heat-reflecting textile membranes demand less perfect coatings, a wet chemical approach has been followed here when producing transparent heat-reflecting coatings. Commercially available TCOs were employed as colloidal dispersions or nanopowders to prepare sol-gel-based coating systems. Such coatings were applied to textile membranes as used for architectural textiles using simple coating techniques and at moderate curing temperatures not exceeding 130 °C. The coatings achieved about 90% transmission in the VIS spectrum and reduced near-infrared transmission (at about 2.5 µm) to nearly zero while reflecting up to 25% of that radiation. Up to 35% reflection has been realized in the far infrared, and emissivity values down to ε = 0.5777 have been measured.
The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model.
This paper investigates if food ^ retailing mobile applications from Germany, Austria, USA and the United Kingdom are meant to stay a marginal topic in grocery shopping, or if they have the potential to significantly shape the future of grocery retailing by serving as competitive advantages that can fulfil customer requirements and satisfaction. It has filtered out success factors in form of functions of grocery apps and it has extracted key competencies that can be used to create customer value. The Kano model can help selecting the right app functions. But, there are other prerequisites, like customers’ general attitude towards technology and their acceptance towards any kind of apps, that play an important role looking at the big picture of apps in grocery retailing. However, this paper has contributed one vital part of giving more importance to apps in grocery retailing in form of app functions that clearly deliver customer value. In short, apps that fit customers’ needs and that provide usability and convenience clearly have the potential to shape the future of grocery retailing - if key barriers towards app use are eliminated and if incentives are given that overcome scepticism.
Purpose: This paper is to show what sustainable fashion is and how it has developed in recent years. Also the paper discusses which factors are important in order to be sustainable. Above all, it's about customers who show a lot interest in sustainable fashion. Child labor, working conditions, poor quality and poisonous substances are stricty rejected by these consumers. Amazingly, fashion companies that repeatedly hit the headlines with bad properties are very successful. It's about the sustainable oxymoron, the act and want of the consumer.
Findings: It is difficult to be sustainable. The reasons for that are the consumption, not much transparency in textile chains, fast fashion and much more. It's almost impossible for a product to achieve the 100 percent sustainability. On one hand the consumers want to have sustainable products, on the other hand they purchase for newness and cheap clothes. It has become clear that they buy in a conflict.
The second hand concept indicates a growing trend in clothing recently, leading to growing numbers of second hand shops and developments of new second hand retail forms. This paper concentrates on the current second hand market for fashion products and presents the different motives toward second hand consumption as well as alternative consumption channels for second hand products. The findings of the paper are founded on literature research of academic articles and case studies. Results show that there is a high potential for the second hand market due to the increasing interest of consumers in buying second hand products. The paper concentrates on the second hand market for fashion products in the western society. This means that there was no research on second hand products for disadvantaged people in poor countries. Furthermore, the paper focuses the formal second hand retail channels to see what is already on the market.
This study focuses on the different roles of social media for the promotion of a sustainable lifestyle, behaviour and consumption, especially with regard to the typically non-ethical fashion industry. Research findings include eight roles of social media influencing a sustainable consumption contrary to prior research naming one to five impacts. Results show that social media educates and engages the young and ethically interested target group besides increasing supply chain transparency and brand or theme awareness. Furthermore, social media provides a platform for organisations’ relationship management and social interaction since users get empowered to share experiences which leads to a higher level of trust.
Implementation of product-service systems (PSS) requires structural changes in the way that business in manufacturing industries is traditionally conducted. Literature frequently mentions the importance of human resource management (HRM), since people are involved in the entire process of PSS development and employees are the primary link to customers. However, to this day, no study has provided empirical evidence whether and in what way HRM of firms that implement PSS differs from HRM of firms that solely run a traditional manufacturing based business model. The aim of this study is to contribute to closing this gap by investigating the particular HR components of manufacturing firms that implement PSS and compare it with the HRM of firms that do not. The context of this study is the fashion industry, which is an ideal setting since it is a mature and highly competitive industry that is well-documented for causing significant environmental impact. PSS present a promising opportunity for fashion firms to differentiate and mitigate the industry’s ecological footprint. Analysis of variance (ANOVA) was conducted to analyze data of 102 international fashion firms. Findings reveal a significant higher focus on nearly the entire spectrum of HRM components of firms that implement PSS compared with firms that do not. Empirical findings and their interpretation are utilized to propose a general framework of the role of HRM for PSS implementation. This serves as a departure point for both scholars and practitioners for further research, and fosters the understanding of the role of HRM for managing PSS implementation.
The purpose of this paper is to highlight potentials and limitations of the prosumer concept in fashion retail. The paper illustrates the evolution of prosumption and in which directions the concept is being developed. The primary research is based on a literature review containing different sources of academic and non-academic references. Findings suggest that the prosumer concept is no new phenomenon. Recently, it has moved into the focus of companies that have noted that it is efficient when engaging with customers in order to strengthen their brand loyalty. An increasing number of companies offer innovative business models that underlie the concept. However, lately smart prosuming machines are changing the objectives of the concept. Even if the prosumer concept exists since many years and scholars investigate its potentials continuously, it is the fashion industry that has been researched comparatively little up to now.
The fashion industry is well documented for causing significant environmental impact. Product-service systems (PSS) present a promising way to solve this challenge. PSS shift the focus toward complementary service offers, which decouples customer satisfaction from material consumption and entails dematerialization. However, PSS are not ecoefficient by nature but need to be accompanied by corporate environmental management (CEM) practices. The objective of this article is to examine the potential of PSS to contribute to the environmental sustainability of today's fashion industry by investigating if fashion firms with a positive attitude toward PSS implementation also pursue goals related to the ecological environment. For this purpose, analysis of variance (ANOVA) is conducted to analyze data of 102 fashion firms. Results reveal that the diffusion of PSS in today's fashion industry is low and few firms consider implementing PSS. Results, furthermore, demonstrate that PSS implementation is positively related to CEM. This indicates that existing structures of CEM favor PSS implementation and unlock the eco-efficient potential of implemented PSS in the fashion industry.
This chapter provides insights in the future of fashion film with respect to augmented reality and virtual reality technologies. The question: How does augmented reality and virtual reality influence the future of fashion film? is therefore considered. It is important to analyze the influence of those technologies on fashion films to assess the potential for fashion retailers and in best case gain first-mover advantages. To answer the stated research question, a literature research was conducted to gain insights about the topic and its influence towards fashion filming. Explanation of augmented reality and virtual reality is provided as well as implications in the retail sector regarding fashion films. Moreover, company examples already using this approach have been compiled. Furthermore, an empirical research part was conducted including a survey method based on an online survey design. The questionnaire is based on what has been revealed in literature to gain in depth insides and approval. The data gained indicated that augmented reality and virtual reality influence the future of fashion film in various ways. The findings highlight how important those technologies can be in order to enhance customer experience and engagement. Regarding the research question, the conclusion can be drawn that it is highly important for fashion managers to take future developments like augmented reality and virtual reality into account to stay competitive and satisfy the requirements of modern consumers.
Purpose: The purpose of this paper is to analyze if the practice of emotional fashion advertising has ethical dimensions, which must be considered by the companies using those advertising approaches in order to adhere to their general ethical and social responsibility.
Findings: First it was shown that companies have a social and hence ethical responsibility toward the society they operate in and that this responsibility includes their marketing and advertising activities. Furthermore it was examined how emotional advertising works in order to analyze this practice from an ethical point of view. It was shown that an emotional advertising approach can have negative effects on consumers and therefore could jeopardize a company's ethical responsibility.
Due to the increasing awareness of social and environmental issues of the consumer, sustainability has become significantly important in the fashion businesses. Therefore, developing a sustainable supply chain is crucial for fashion companies to meet consumer´s consciousness. According to Bin Shen (2014), the Fast Fashion Retailer H&M is more likely to select suppliers in countries with a low score on the human wellbeing factor of the Sustainable Society Index (SSI). This paper extends the findings of Bin Shen (2014) and investigates fashion firms of different segments on their scoring at the 8 underlying categories of the SSI. This approach let the researcher assume that fashion firms of different segments which are active in sustainability are selecting their suppliers in countries with a low degree on the 8 categories of the SSI. Consequently, by utilising the SSI as a tool, the findings of this paper will be helpful to profile and compare Fashion companies of different segments in their supplier selection in regards to sustainability.
The development and preservation of children’s innate creativity as they enter their professional career has grown in importance due to fundamental changes in today’s economy and society. It is therefore key to understand how teaching strategies can contribute to educational change in the early stages of schooling. Design teaching encompasses a variety of skills that can help schools shift their focus to foster children’s natural ability to “ask why” in their search for learning how to think and create. This article presents the results of an interdisciplinary workshop involving university students aiming to develop new educational approaches to foster children’s creativity through design to be implemented in the elementary school curriculum of the German federal state Baden-Württemberg. To support the workshop participants in providing a holistic concept within a compressed time period, a sustainability framework was included to further articulate their brief. The teams who were composed of chemists, computer scientists, designers, and engineers, followed the Design Thinking process to develop their proposals. A kick-off meeting presenting results of an international qualitative survey with elementary school teachers, as well as expert input during the workshop addressing the relevant topics, provided teams with key information to define their design directions. Concepts designed by each team exhibited a comprehensive solution resulting in both the abstract “education idea” and physical embodiments of the tools. Their outputs included products, interior concepts to be implemented in classrooms, exercises as well as games to support the newly developed educational models. The benefits and limitations of these concepts along with key observations of participants’ interdisciplinary collaboration are presented and discussed herein. Future work will investigate the Design knowledge of German elementary school teachers more in depth and will involve testing the new concepts in German elementary school environments.