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Das vorliegende Taschenbuch fasst die bekannten Berechnungsformeln und Erkenntnisse aus der betrieblichen Praxis und aus wissenschaftlichen Untersuchungen im Bereich des Weberei-Vorwerks und der Weberei zusammen. Die bei der Gewebeherstellung notwendigen Entscheidungsprozesse sollen damit erleichtert werden.
Mit dieser Formelsammlung lassen sich jedoch nicht nur die optimalen Fertigungsvorschriften für Gewebe praxisgerecht erstellen, sondern auch die wichtigsten technischen und physikalischen Grundlagen des Fabrikbetriebs werden in der gebotenen Kürze dargestellt.
Purpose of the research paper is to illuminate the subject of assortment policy in the German fashion e‐commerce market. A short literature review is conducted in order to set up a system of characteristics to contemplate assortments on a strategic level. In a second step, structured observations are conducted to quantitatively analyze and compare the assortments of the leading online fashion retailers within Germany. Based on literature, the following characteristics for a classification of assortments can be identified: assortment structure, assortment size, assortment width, assortment depth, assortment consistency and rotation, price level, quality mix, fashion degree as well as the mix of private labels and manufacturer brands. Furthermore, the results of the empirical analysis show that there are currently five leaders within the nalyzed market: Amazon, Otto, Zalando, Baur and About You. Among these five market leaders, Amazon positions itself as a retailer that not only offers an enormous assortment size, but also the lowest entry prices as well as the broadest price dispersion. Through the development of the system of characteristics for assortment analysis and the examination of the current market environment, the findings of this paper contribute to the current state of the art in both theoretical and practical aspects.
After definition and the history of podcasts, in this book the role of podcasts in the communication strategy is mapped out. Podcast production, podcast types, podcast structures, and podcast advertising are explained. Podcast audiences and podcast in the fashion industry are introduced.
In a thorough explorative analysis, a general exploration of the podcast offering of the fashion sector was conducted. Then a selected podcast analysis with evaluation and conclusion, including a discussion of the future use of podcasts closes this book.
Today many vertical retailers are operating different sales channels at the same time and are respon-sible for the range of products in all sales channels. The purpose of this paper is to examine whether for vertical fashion retailers a format-specific assortment policy can be observed on the German mar-ket. To investigate this topic in addition to secondary data of a literature research, quantitative prima-ry data was collected through a structured observation by conducting store checks. The combination provides insights into the research topic, allows to build hypotheses and to get a current and specific answer on the research topic. The study revealed all vertical retailers exploit the advantage of unlim-ited capacity of the online shop by offering in this channel mainly the broadest and deepest assort-ment. Within the retail store the vertical retailers focus on offering full-price goods for the current season in full size sets. Compared to the online shop here are less styles sophisticated presented and adjusted on the sales floor. For the outlet channel all brands showed a higher density of products and at least a price reduction of 30 per cent. The present paper is limited by time, depth and language of secondary data collection. As the study only conducted quantitative data within limited observations additional visual data over a longer period is necessary.
Das vorliegende Buch ist als eine zusammenfassende Bearbeitung der über viele Jahre gesammelten Erkenntnisse im Bereich der Schussfadenzugkraftmessung entstanden. Für die Schusseintragstechniken mit Greifern, Projektilen und Luftstrahl ist es gelungen, Formeln zur Berechnung der Schussfadenzugkräfte zu erarbeiten, die es auch dem Weberei-Praktiker ermöglichen, die maximalen Schussfadenzugkräfte mit guter Genauigkeit voraus zu berechnen. Ausgehend von diesen Ergebnissen kann über einen Vergleich mit dem Schwachstellenniveau des Schussgarns die Entscheidung über die Einsatzfähigkeit des Schussgarns auf der vorgesehenen Webmaschine oder über die Einsatzfähigkeit der vorgesehenen Webmaschine selbst bei der gewünschten Drehzahl herbeigeführt werden.
Sole value – the sneaker resale market :
an explorative analysis of the sneaker resale market
(2018)
The purpose of this explorative research paper is to examine the sneaker resale market and its typical processes in order to give a comprehensive overview over the secondary market for limited edition sneakers. Hypotheses are presented that will be analysed with the empirical research methods of expert interviews and sales data analysis. Amongst other findings, this paper shows that there is a complementary relationship between sneaker brands and the resale market; that product limitation is essential for value increases; that collaborations are necessary for sneaker brands to be relevant on the resale market and that the market is very fragmented. All combined circumstances described in this paper explain the sneaker resale market and its processes. Additionally, some outlooks on the future will be given with the help of expert interviewees and current developments on the market will be discussed.
This paper investigates if food ^ retailing mobile applications from Germany, Austria, USA and the United Kingdom are meant to stay a marginal topic in grocery shopping, or if they have the potential to significantly shape the future of grocery retailing by serving as competitive advantages that can fulfil customer requirements and satisfaction. It has filtered out success factors in form of functions of grocery apps and it has extracted key competencies that can be used to create customer value. The Kano model can help selecting the right app functions. But, there are other prerequisites, like customers’ general attitude towards technology and their acceptance towards any kind of apps, that play an important role looking at the big picture of apps in grocery retailing. However, this paper has contributed one vital part of giving more importance to apps in grocery retailing in form of app functions that clearly deliver customer value. In short, apps that fit customers’ needs and that provide usability and convenience clearly have the potential to shape the future of grocery retailing - if key barriers towards app use are eliminated and if incentives are given that overcome scepticism.
Mit der vorliegenden Broschüre möchten wir allen studentischen und wissenschaftlichen Hilfskräften sowie Studierenden, die eine solche Tätigkeit in Betracht ziehen, helfen, ihre Rechte kennenzulernen und durchzusetzen. Und wir möchten sie ermuntern, sich in der Bildungsgewerkschaft GEW gemeinsam mit Kolleginnen und Kollegen für die Verbesserung ihrer Rechte zu engagieren.
Green fashion retail
(2017)
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Sesam öffne Dich
(2017)
Aus ähnlichen Beweggründen, die Ferdinand von Steinbeis im Großen verfolgte, ist es den Bemühungen des Textilfachlehrers Reichelt und dem damaligen Prof. Stängle zu verdanken, dass gegen Ende des 19. Jahrhunderts an der in der Zwischenzeit zum Technikum für Textilindustrie avancierten Reutlinger Textilanstalt eine reichhaltige Sammlung von Modellen und Gewebemustern eingerichtet und aufgebaut wurde. Den Schwerpunkt der aus über 500000 Mustern und Gewebefragmenten bestehenden Kollektion bilden europäische Jacquard-Gewebe und engliche Anzugsstoffe aus dem 19. Jahrhundert. Das Glanzstück der Reutlinger Gewebesammlung bilden ... etwa 900 altjapanische Gewebefragmente aus der Zeit von 1530 bis 1880 ...
This research is about Omnichannel Retailing and addresses the question how the omnichanneling of retailers in the fashion market can be measured. Our sources will include books, interviews, newspapers and scientific databases.
Omnichanneling is a current topic in the fashion market, retailers all over the world face the question on how to adapt to the challenges Omnichannel Retailing sets. We are going to define what Omnichanneling is by explaining the differences between Multiple-, Multi-, Cross- and Omnichannel Retailing. After we defined omnichanneling itself, we took a set of 26 retailers to evaluate regarding their Omnichannel capabilities. Then we create an index with criteria that can measure the Omnichannel capability of each retailer.
The Omnichannel Score is based on 31 criteria, which analyze the retailers in offline, online, mobile and social aspects enables to see differences between retailers. Our findings were that retailers in the US fashion market are more advanced in Omnichannel Retailing than retailers in the German fashion market. Our top three Omnichannel retailers were Sears with an Omnichannel Score of 91, followed by KOHL’S and Marks&Spencer, both with a Omnichannel Score of 88. The best Omnichannel Retailer from Germany was Adidas with the fourth place and an Omnichannel Score of 81.
There is no doubt that the amplification of channel integration towards an omni-channel structure is a powerful idea whose time has finally come. The digitally cross-linked world postulates all-encompassing, ubiquitous, and unobtrusive future services. In the concomitant, increasingly competitive market, retailers are starting to lay the foundation for omnichannel, meeting the expectations of a digitally cunning audience wanting their shopping experience to be as seamless and uncomplicated as possible. Nevertheless, recent researches show that there are still enough avenues for further research on omnichannel. Until now, the performance of companies was solely considered by experts from a suppliers’ point of view. It would be rather interesting to find out whether the desire to meet the increased cus-tomer expectations is also recognized by the customers themselves. This paper seeks to answering how the purchasing behavior has changed and what customers demand. In addition, it elaborates the opportunities that are promoted by omni-channel. Searching out all the effects, the paper will get to a final step, where it can be attested how the omnichannel performance of fashion and lifestyle retailers can be measured from a consumers’ perspective by developing an exclusive index. The study is confined to four fashion and lifestyle retailers: Hugo Boss AG, Levi Strauss & Co, Pull and Bear as well as COS. Using the scientific method of mystery shopping and a multi-item checklist including 54 key performance indicators, the paper aims to examine to which extend the four selected retailers provide a seamless customer journey, according to the five decision-making phases.
Purpose: The purpose of this study was to investigate the value of the web representation of certain fashion hot spots and how these results can be shown on fashion maps in an illustrated way.
Design/methodology/approach: A new ranking was created, which was evaluated with a self-instructed index, to gain solid results. Numbers were collected from Google, Instagram, Facebook, Twitter and web.alert.io. Additionally, fashion maps were created for an illustrative visualization of the results.
Findings: Compared with the ranking of a trend forecasting agency, called Global Language Monitor, which concepted a ranking of non-virtual fashion cities, the web representation and therefore the ranking of the research project, differs mainly in the situation of the cities among the first 10, viz. the rank on which a city occurs, but fewer in the actual cities mentioned.
Research limitations: The research was limited to subjective analysis of data, leading to partly subjective results, as well as the selected number of social media platforms, that had been used.
Originality/value: This is the first study to explore the web representation value of fashion metropolises in comparison to their non-virtual ranking. The results are partly based on results that already existed, concerning transformations of fashion cities or in general which cities own the status of a fashion city.
Purpose: The purpose of this paper is to examine the service of the new business model Curated Shopping in the fashion industry as well as to analyze if the service provides a higher costumer added value in comparison to traditional services in retail stores and e-commerce platforms. It gives implications to curated shop operators how to optimize the service in each stage of the customer buying process.
Design/methodology/approach: The research methodology applied is an empirical study that uses the principal of mystery shopping in order to investigate the provided services during the selling process.
Findings: The study showed that information about the customer should be collected carefully and as holistic as possible in order to assort a suitable outfit. The consumer is able to benefit from the service by saving time and enjoying a stress-free way of shopping. Nevertheless there are limitations in the personal service to give individual and inspiring advice by the curator caused by the physical distance to the customer.
Research limitations: The survey was conducted under 10 mystery shoppers and 4 curated shop operators in Germany, limiting findings to these mystery shoppers and operators.
Practical implications: One implication for the shop operators is to collect consumer information carefully and expand the assortment and brand portfolio in order to provide fashion goods to inspire the consumer. The shop operators are on the right track still there is huge potential to provide a more shopper-oriented service.
Purpose: The purpose of this paper is to describe and discuss the current state of fashion business academic education worldwide. This is motivated by the wish to develop recommendations for the fashion business bachelor program of Reutlingen Uni versity.
Design/methodology/approach: This paper is based on a systematic review of relevant fashion business academic programs. A qualitative comparison is conducted through a categorization of the programs’ content and a score system evaluating the programs’ concepts.
Findings: Key findings were that several factors ensure successful fashion business education: Industry connections, international networks, project-based work, personalized career services and innovative approaches in teaching that include all steps along the fashion value chain.
Research limitations/implications: The research was primarily limited due to the limited number of schools assessed. As a result of the restricted time frame, those schools that were presented could only be analyzed regarding a few aspects. Future research should focus on a more in-depth analysis and further-reaching comparisons, e.g. comparisons with teaching concepts outside the fashion business area or with requirements by fashion companies.
Über mehrere Monate porträtierten sich Masterstudierende von drei Kontinenten gegenseitig über Skype. Mittels einer besonderen Zeichentechnik, der Blindzeichnung, sind zahlreiche Porträts entstanden, deren Wirkung im öffentlichen Raum und in sozialen Netzwerken untersucht wurden. Diese Porträts sind die Basis für künstlerische Arbeiten in allen Bereichen und Medien der Bildenden Kunst. Das Forschungsprojekt SkypeLab schafft so eine Verbindung der traditionellen künstlerischen Techniken mit aktuellen digitalen Technologien.
This case study of Breuninger aims to analyze how Breuninger adapts to the emerging omnichannel environment in fashion business. From a consumer’s perspective Breuninger and the general omnichannel strategy of Breuninger is explained, before the loyalty program of Breuninger is analyzed in detail. Key factors as the mobile app and the mobile Breuninger card, social media, direct mail and in-store capabilities are described. A discussion chapter finalizes the case.
Loyalty programs become more important in an omnichannel environment of fashion retail business. After the definition of customer loyalty and loyalty programs the main characteristics of omnichannel loyalty programs are described. As touchpoints of omnichannel loyalty programs mobile, social media, direct mail and in-store capabilities are detailed. A discussion chapter closes with recommendations for fashion retailers.
This case study describes the emerging customized omnichannel loyalty solution of Marc O’Polo from a customer’s perspective. After the introduction of Marc O’Polo and their general omnichannel strategy, the loyalty program is described in detail, like Marc O’Polo for members and the mobile app, social media, direct mail and in-store capabilities. A discussion chapter closes the case study with research implications and open questions for Marc O’Polo.
Like many others, fashion companies have to deal with a global and very competitive environment. Thus companies rely on accurate sales forecasts - as key success factor of an efficient supply chain management. However, forecasters have to take into account some specificities of the fashion industry. To respond to these constraints, a variety of different forecasting methods exists, including new, computer-based predictive analytics. After the evaluation of different methods, their application to the fashion industry is investigated through semi structured expert interviews. Despite several benefits predictive analytics is not yet frequently used in practice. This research does not only reflect an industry profile, but also gives important insights about the future potential and obstacles of predictive analytics.
In times of e-commerce and digitalization, new markets are opening, young companies have the possibility to grow and new perspectives arise in terms of customer relationship. Customers require more possibilities of personalization. In the same time, companies have access to new and especially more information about the customer. Seems like it was a correlation that could evolve greatly if there weren't privacy issues. Vast amount of data about consumers are collected in Big Data warehouses. These shall be analyzed via predictive analytics and customers shall be classified by algorithms like clustering models, propensity models or collaborative filtering. All these subjects are growing in importance, as they are shaping the global marketing landscape. Marketers develop together with IT scientists new ways of analyzing customer databases and benefit from more accurate segmentation methods as that have been used until now. The following paper shall provide a literature review on new methods of consumer segmentation regarding the high inflow of new information via e-commerce. It will introduce readers in the subject of predictive analytics and will discuss several predictive models. The writing of the paper is not based on own empirical researches, but shall serve as a reference text for further researches. A conclusion will complete the paper.
Henning Eichinger reflektiert seit Beginn der 1990er Jahre bewusst unser digitales Zeitalter, jedoch bis heute ohne sich auf eine computergenerierte Arbeitsweise zu verlagern. Seine komplexe wie sinnliche Malerei entsteht nach dem Prinzip der Collagetechnik. Eichinger selbst spricht von "Bildbefeuerung" und stellt der digitalen Bildbearbeitung sein analoges "Bilderstellungsprogramm" entgegen. Detailreichtum, Intensität und Simultanität bestimmen seine Ölgemälde und Miniaturen, in denen neuerdings Figuratives auftaucht. Dieser Katalog zeigt Eichingers neue vielschichtige Bilder, die mehr denn je eigenwillige Zeitdiagnosen sind.
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.
The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Knowing your customer, i.e. your target market, is critical for the success of a company and its’ products. The current socio-demographic changes in the United States issue new challenges to marketers and practitioners. Actual fashion consumer seg-mentation approaches within the United States have received little attention in media and scholarly literature. Therefore, the aim of this paper is to present the existing academic literature addressing fashion consumer style preferences, particularly highlighting the most promising consumer groups within the United States: Hispanics and African-Americans. For this, a literature review was chosen with a subsequent critical discussion and comparison of both segments including findings of academic researches as well as market research agencies and actual lifestyle clustering approaches regarding these consumer groups. The findings show, whilst the published literature on consumer segmentation in the apparel industry provides only a surficial understanding of the fashion buying behaviors of Hispanics and Black Americans, it could be found that both ethnic groups are highly interested in fashion, price sensitive, and they are over indexed in apparel spending habits. Especially within the Hispanic population factors such as age and level of acculturation play a vital role in the purchasing choice of apparel, footwear and accessories and require further research.
The following paper is dealing with the issue on which actual consumer lifestyle segmentation methods there are for particular European countries and accordingly for Europe as a whole. This is important for corporations to be able to place their products accurately by a consumer orientated marketing concerning the constant change of values and minds. Researching current literature, internet sources and documents, the state of the science is presented by a detailed description of the most popular lifestyle segmentation methods used in European countries. In addition to that, these instruments are discussed individually and then compared to each other. All instruments, the Sinus-Milieus, Euro-Socio-Styles, Roper-Consumer-Styles, RISC and Mosaic, are serving the same purpose even so they differ pretty much from each other. Each market research company has its own method to generate their model just as different segments and definitions for them. Furthermore every segmentation method is illustrated in a different way. This paper demonstrates all these instruments in detail and shows its advantages and disadvantages. Summing up literature research concerning the main research question, there are several models segmenting consumers in different lifestyle groups for e.g. in Germany, France or Great Britain, but still less models referring to the entire European market.
In a globalized world the importance of a proper segmentation method for identifying target consumers has been increasing. Vast majority of the research in this area focuses on the usage or development of different techniques. Lifestyle is a good criterion for dividing people into groups which then can be better targeted. This article addresses the research question, which classical methods exist to segment markets with the aid of lifestyle. The purpose of this paper is to illustrate several instruments, such as A.I.O., Roper Consumer Styles, VALS-Method, the Sinus-Milieus, Sigma-Milieus, RISC-Method and Semiometrie but also Discriminant and Conjoint Analysis which proved of value in the past. Furthermore it deals with the benefits of this methods but weaknesses are also considered. Therefore several existing literature is examined, and information is collected by institutes providing the typologies. Obvious is, that new methods e.g. predictive analytics already play a major role in marketing, because it can be found much literature about it. In the literature research also appear research implications, because besides the provided information from institutes and journals, there is hardly no data to find if and how companies use the instruments. Furthermore, some important databases cannot be scanned because they are not accessible without paying.
Purpose of this research paper is to assess the state of the art concerning the relevance of consumer segmentation models in the fashion industry with regards to current changes in technology, market structure and consumer behavior.
The paper is composed of a qualitative literature review and an empirical study in form of a survey. They are contrasted in order to identify both similarities and differences.
Findings reveal that consumer segmentation is still relevant. Notwithstanding, an adaptation of classification models is necessary according to occurring changes. External models, segmenting consumers by means of lifestyle or fashion typologies, are used. However, it is striking that most companies of the empirical study already apply internal segmentation models with tendency to rise. Moreover, research has shown that consumer classification models in the USA make use of different criteria than in Europe.
Language barriers within the literature review and a low sample size in the empirical study give research limitations. Future management implications can be directed to the identification of procedures for the efficient application of internal segmentation models.
Das vorliegende Taschenbuch fasst die bekannten Berechnungsformeln und Erkenntnisse aus der betrieblichen Praxis und aus wissenschaftlichen Untersuchungen im Bereich des Weberei-Vorwerks und der Weberei zusammen. Die bei der Gewebeherstellung notwendigen Entscheidungsprozesse sollen damit erleichtert werden.
Mit dieser Formelsammlung lassen sich jedoch nicht nur die optimalen Fertigungsvorschriften für Gewebe praxisgerecht erstellen, sondern auch die wichtigsten technischen und physikalischen Grundlagen des Fabrikbetriebs werden in der gebotenen Kürze dargestellt.
Einkaufsverhalten in Warenhäusern in Deutschland und USA : Zusammenfassung der Studienergebnisse
(2014)
Die Studie "Einkaufsverhalten in Warenhäusern in Deutschland und USA" unter der Leitung von Prof. Dr. Jochen Strähle (39), International Fashion Management, Hochschule Reutlingen, untersucht die Unterschiede im digitalen Nutzungsverhalten von Warenhauskunden in Deutschland und den USA. In einer Befragung wurden im Jahr 2013 Stationärkäufer in Deutschland und in den USA befragt. Es zeigte ich, dass die amerikanischen Kunden digitale Medien deutlich stärker für ihren Kauf im Warenhaus einsetzen als die deutschen. Signifikante Unterscheide zeigen sich in der Art und Weise des Informationsverhaltens. Deutsche Kunden informieren sich deutlich weniger im Vorfeld über die Produkte als amerikanische Kunden. So gaben über 70 Prozent der Deutschen an, dass sie sich nie oder selten vorab informierten. Bei den Amerikanern informierte sich knapp die Hälfte bereits vorher über die Produkte. Amerikaner nutzen dabei stärker mobile Quellen als Deutsche. So nutzen nur 15 Prozent ihr Smartphone häufig zur Vorabinformationen, wohingegen dies bei mehr als 28 Prozent der Amerikaner der Fall ist. Während in Deutschland noch knapp ein Fünftel gelegentlich bis häufig einen Katalog zur Hand nehmen, nutzt in Amerika nur noch jeder zehnte ein Printkatalog zur Informationssuche. Knapp 30 Prozent der Amerikaner prüfen die Verfügbarkeit der Ware vorab. In Deutschland hingegen sind es nur knapp 15 Prozent.
In unserer globalisierten Welt „kennen“ wir uns durch Bilder in Skype oder Fotos und kurze Kommentare auf Facebook. Kommunikation hat sich immer weiter von der schriftlichen hin zur bildlichen verschoben. Wie daraus Kunst entstehen kann, zeigt das Projekt Skypetrait: Mit einer besonderen Zeichentechnik, der Blindzeichnung, porträtierten sich jeweils sechs Studierende der Hochschule Reutlingen und des australischen Royal Melbourne Institute of Technology via Skype. Entstanden sind dabei die unterschiedlichsten künstlerischen Werke, wie Computerzeichnungen, Collagen oder ScreenShots. Ein außergewöhnliches Kunst- und Forschungsprojekt des Studienschwerpunkts Künstlerische Konzeption im Masterstudiengang Design, Fakultät Textil & Design der Hochschule Reutlingen in Kooperation mit dem Masterstudiengang Art in Public Space, School of Art der RMIT University in Melbourne, Australien.
In "Returning to the Surface" interpretieren die Künstler die Oberfläche der Kunst als osmotische Membran, durch die sich drahtlose Netzwerke spinnen im Wechselspiel von Rationalität und Spiritualität. Die Bildhauerin Yvonne Kendall zeigt eine Installation aus sechzehn lebensgroßen, textilen Schwan-Skulpturen, die für elementare Transformationen stehen. Der Maler Henning Eichinger zeigt acht große Netzwerkbilder, in denen es um soziale, virtuelle, aber auch um spirituelle Netzwerke geht.
Henning Eichinger beschäftigt sich seit dem Jahr 2000 in seiner künstlerischen Arbeit mit den scheinbaren Gegensätzen von Kunst und Wissenschaft. Als Gewinner des Kunstpreises des Fabry-Museums im Jahre 2000 stieß er auf den berühmten Wundarzt und Begründer der modernen Chirurgie in Deutschland, Wilhelm Fabry, der im Jahr 1560 in Hilden geboren wurde. In Fabrys Überzeugung, dass der Mediziner sowohl aufmerksam beobachten als auch handwerklich geschickt sein müsse, sah Eichinger eine Parallele zum künstlerischen Arbeiten. "Diese Gemeinsamkeiten haben mich dazu bewegt, die vergangene Welt des Arztes Fabry im Kontext zeitgenössischer Kunst zu betrachten und zu visualisieren", erklärt Eichinger.
In seinen künstlerischen Arbeiten thematisiert Eichinger Fragen wie: Ist unser Körper nicht längst zum Objekt, ja zum Accessoire geworden, welches wir mit viel Geld und medizinischem Aufwand verändern können? Wer liefert die Vorgaben für die ästhetische Veränderung des menschlichen Körpers? Und was ist mit der Einheit von Körper und Geist?
Seit 10 Jahren lehrt der Künstler Henning Eichinger an der Hochschule Reutlingen. Was als künstlerische Unterstützung für Textil- und Modedesign-Studenten begann, hat sich mittlerweile zu einer ganz eigenständigen Position entwickelt. Aus dem Designstudium sind einige national und international erfolgreiche junge Künstler und Designer hervorgegangen. Sieben von ihnen werden zusammen mit Henning Eichinger in der Ausstellung präsentiert.
Anlass für die Ausstellung war das 150 jährige Bestehen der Hochschule Reutlingen. Ursprünglich als Webschule gegründet, später Technikum für Textilindustrie und staatliche Ingenieurschule, entwickelte sich daraus bis heute die Fachhochschule mit der Fakultät für Textil und Design. Den Schwerpunkt des historischen Teils der Ausstellung bildet die Gewebesammlung, die in der Webschule als Vorbild für die Studenten wie auch für die württembergische Textilindustrie entstand. Demgegenüber stehen aktuelle Funktionstextilien aus High-Tech-Fasern, die über die traditionelle Nutzung als Material für Bekleidung hinaus vielseitig eingesetzt werden: im Automobil- und Flugzeugbau, in der Medizintechnik, im Arbeitsschutz, an Bauwerken.