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Das vorliegende Taschenbuch fasst die bekannten Berechnungsformeln und Erkenntnisse aus der betrieblichen Praxis und aus wissenschaftlichen Untersuchungen im Bereich des Weberei-Vorwerks und der Weberei zusammen. Die bei der Gewebeherstellung notwendigen Entscheidungsprozesse sollen damit erleichtert werden.
Mit dieser Formelsammlung lassen sich jedoch nicht nur die optimalen Fertigungsvorschriften für Gewebe praxisgerecht erstellen, sondern auch die wichtigsten technischen und physikalischen Grundlagen des Fabrikbetriebs werden in der gebotenen Kürze dargestellt.
In a globalized world the importance of a proper segmentation method for identifying target consumers has been increasing. Vast majority of the research in this area focuses on the usage or development of different techniques. Lifestyle is a good criterion for dividing people into groups which then can be better targeted. This article addresses the research question, which classical methods exist to segment markets with the aid of lifestyle. The purpose of this paper is to illustrate several instruments, such as A.I.O., Roper Consumer Styles, VALS-Method, the Sinus-Milieus, Sigma-Milieus, RISC-Method and Semiometrie but also Discriminant and Conjoint Analysis which proved of value in the past. Furthermore it deals with the benefits of this methods but weaknesses are also considered. Therefore several existing literature is examined, and information is collected by institutes providing the typologies. Obvious is, that new methods e.g. predictive analytics already play a major role in marketing, because it can be found much literature about it. In the literature research also appear research implications, because besides the provided information from institutes and journals, there is hardly no data to find if and how companies use the instruments. Furthermore, some important databases cannot be scanned because they are not accessible without paying.
The following paper is dealing with the issue on which actual consumer lifestyle segmentation methods there are for particular European countries and accordingly for Europe as a whole. This is important for corporations to be able to place their products accurately by a consumer orientated marketing concerning the constant change of values and minds. Researching current literature, internet sources and documents, the state of the science is presented by a detailed description of the most popular lifestyle segmentation methods used in European countries. In addition to that, these instruments are discussed individually and then compared to each other. All instruments, the Sinus-Milieus, Euro-Socio-Styles, Roper-Consumer-Styles, RISC and Mosaic, are serving the same purpose even so they differ pretty much from each other. Each market research company has its own method to generate their model just as different segments and definitions for them. Furthermore every segmentation method is illustrated in a different way. This paper demonstrates all these instruments in detail and shows its advantages and disadvantages. Summing up literature research concerning the main research question, there are several models segmenting consumers in different lifestyle groups for e.g. in Germany, France or Great Britain, but still less models referring to the entire European market.
Knowing your customer, i.e. your target market, is critical for the success of a company and its’ products. The current socio-demographic changes in the United States issue new challenges to marketers and practitioners. Actual fashion consumer seg-mentation approaches within the United States have received little attention in media and scholarly literature. Therefore, the aim of this paper is to present the existing academic literature addressing fashion consumer style preferences, particularly highlighting the most promising consumer groups within the United States: Hispanics and African-Americans. For this, a literature review was chosen with a subsequent critical discussion and comparison of both segments including findings of academic researches as well as market research agencies and actual lifestyle clustering approaches regarding these consumer groups. The findings show, whilst the published literature on consumer segmentation in the apparel industry provides only a surficial understanding of the fashion buying behaviors of Hispanics and Black Americans, it could be found that both ethnic groups are highly interested in fashion, price sensitive, and they are over indexed in apparel spending habits. Especially within the Hispanic population factors such as age and level of acculturation play a vital role in the purchasing choice of apparel, footwear and accessories and require further research.
Purpose of this research paper is to assess the state of the art concerning the relevance of consumer segmentation models in the fashion industry with regards to current changes in technology, market structure and consumer behavior.
The paper is composed of a qualitative literature review and an empirical study in form of a survey. They are contrasted in order to identify both similarities and differences.
Findings reveal that consumer segmentation is still relevant. Notwithstanding, an adaptation of classification models is necessary according to occurring changes. External models, segmenting consumers by means of lifestyle or fashion typologies, are used. However, it is striking that most companies of the empirical study already apply internal segmentation models with tendency to rise. Moreover, research has shown that consumer classification models in the USA make use of different criteria than in Europe.
Language barriers within the literature review and a low sample size in the empirical study give research limitations. Future management implications can be directed to the identification of procedures for the efficient application of internal segmentation models.
Der Ressourcenverbrauch in unserer Industrie- und Konsumgesellschaft steigt stetig, wobei die zur Verfügung stehenden Rohstoffe gleichzeitig knapper werden. Gleichzeitig fallen jährlich in Deutschland Millionen von Tonnen an Faserverbunden und Textilprodukten als "Abfall" an. Immer mehr Firmen, aus dem Verbundwerkstoffbereich über Textilproduzenten bis hin zu großen Modeketten, propagieren ein "Recycling" ihrer Produkte unter dem Zeichen der Nachhaltigkeit. Was geschieht mit den Textilien, die wir im Altkleidercontainer "entsorgen"? Und was wird aus Produktionsabfällen und was aus Faserverbundwerkstoffen nach ihrer Nutzungsphase? Sind die Recycling- und Nachhaltigkeitskampagnen der Industrie ein sinnvoller Beitrag zur Rohstoffsicherheit oder handelt es sich um reine Marketingstrategien unter dem Motto "Greenwashing"? Wie steht es um die Wiederverwertung der Textilien und der Faserrohstoffe, welche technischen Voraussetzungen sind dafür notwendig und was ist der Begriff "Nachhaltigkeit" überhaupt wert? Eine kritische Übersicht über die Thematik.
Leuchtturm NVLA
(2015)
"Wir etablieren die Nassvliestechnik in Reutlingen", verkündete Prof. Dr. Volker Jehle, Leiter des Lehr- und Forschungszentrums für interaktive Materialien an der Hochschule Reutlingen, gegenüber avr. Und er meinte damit die jüngst installierte Nassvliespilotanlage NVLA 53 der Firma Pill Nassvliestechnik (NVT), sein "Forschungsleuchtturm", mit dem man spannende Zukunftsthemen meistern könne. Im Gespräch mit avr erklären Prof. Jehle und Helmuth Pill, was die Anlage so drauf hat, die Einzige übrigens, die europaweit an einer Hochschule/Universität läuft.
Today fiber reinforced plastics (FRP) are well established in manifold technical applications, because they provide advantages such as low weight, high stiffness, high strength and chemical resistance. The broad range of production methods starts from cost effective mass production up to the manufacturing of ultra-lightweight composite parts.
Biological materials are also usually composite materials: Higher plants or bones of higher animals are hierarchically organized and are composed of only a few materials such as lignin, cellulose, apatite and collagen. The large variety and the mechanical properties of natural tissues results primarily from an optimized fiber lay-up to adapt to the mechanical requirements of the respective “installation circumstances”.
Advanced lightweight technical solutions need strong materials and structurally optimized structures. In many industries, the structural optimization by an appropriate fiber lay-up has become an important method to save more weight. Corresponding software tools help to optimize topology/shape (e.g. Mattheck: CAO/SKO, Co. Altair: Optistruct), mainly using finite element analyzing technology.
The combination of strong lightweight materials, optimized topology and sophisticated fiber lay-up is also present in many bio-mineralized planktonic shells — for instance diatoms and radiolaria—but also in glass sponges.
Following it is shown, how the high weight-related mechanical properties of plankton are biomimetically transferred into ultra-lightweight technical structures.
Soft, mechanically compliant robots are developed to safely interact with a “human environment”. The use of textiles and fibrous (composite-) materials for the fabrication of robots opens up new possibilities for “softness/compliance” and safety in human-robot interaction. Besides external motion monitoring systems, textiles allow on-board monitoring and early prediction, or detection, of robot-human contact. The use of soft fibers and textiles for robot skins can increase the acceptance of robots in human surroundings. Novel topology optimization tools, materials, processing technologies and biomimetic engineering allow developing ultra-light-weight, multifunctional, and adaptive structures.