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For many companies, it is major international sporting events (in particular the Football World Cup or the Olympic Games) that constitute the ideal platform for the integration of their target group-specific marketing communication into an attractive sports environment. Sports event organizers sell exclusive marketing rights for their events to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the method used by companies that do not hold marketin rights to an event, but still use their marketing activities in diverse ways to establish a connection to it. There is still whidespread debate and confusion about the topic. Ambush marketing is often defined in different ways, by different people, according to their position as either supporters of opponents of the practice.
Many scientific reports have warned about the catastrophic consequences of unchecked climate change, with the latest international report calling for emissions of climate pollutants to reach net zero by around 2050 (IPCC, 2018). Limiting warming to 1.5°C could save more than 100 million people from water shortages, as many as 2 billion people from dangerous heatwaves, and the majority of species from climate change extinction risks (IPCC, 2018; Warren et al., 2018). The actions taken to achieve these climate outcomes would generate benefits of more than $20 trillion while easing global economic inequality (Burke et al., 2018). Scientists make it clear that it is physically possible to meet these goals using today’s technologies (Holz et al., 2018). Yet emissions of climate pollutants continue to grow, reaching a new record high in 2018 (Jackson et al., 2018). Clearly, scientific evidence has failed to spark needed climate action. The question now is: what can?
This paper studies whether a monetary union needs a fical union in particular in the Eurozone. On 1 January 1999, despite controversial debates, the rule-based Economic and Monetary Union (EMU) started without a fiscal union. I show that there is weak economic convergence in the EMU since 18 years. In addition, I argue that a fiscal union does not solve the past disintegration failures.
I demonstrate that the major flaws are domestic policy failures and not institutional failures in the euro area. Consequently, establishing a monetary union without having a political union is a risky strategy. Indeed, the rule-based architecture of Maastricht is not guilty for the crisis alone. The root causes are the political flaws aligned with the rather weak enforcement of the rules. I propose a genuine redesign of the rule-based paradigm without a fiscal union. Yet a monetary union without a fiscal union works effectively if the rule enforcement is more automatic and independent of domestic and European policy-making.