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In a time of upheaval and digitalization, new business models for companies play an important role. Decentralized power generation and energy efficiency indicators to achieve climate goals and to reduce global warming are currently forcing energy companies to develop new business models. In recent years, many methods of business model development have been introduced to create new business ideas. But what are the obstacles in implementing these business models in the energy sector to develop new business opportunities? And what challenges do companies face in this respect? To answer this question, a systematic literature review was conducted in this paper. As a result, eight categories were identified which summarise the main barriers for the implementation of new business models in the energy domain.
The energy turnaround, digitalization and decreasing revenues forces enterprises in the energy domain to develop new business models. Business models for renewable energy are compound on different logic than business models for larger scale power plants. Following a design science research approach, we examined the business models of three enterprises in the energy domain in a first step. We identified that these business models result in complex ecosystems with multiple actors and difficult relationships between them. One cause is the fast changing and complicated state regulation in Germany. In order to solve the problem, we captured together with the partners of the enterprises the requirements in a second phase. Further we developed the prototype Business Model Configurator (BMConfig) based on the e3Value Ontology on the metamodelling platform ADOxx. We demonstrate the feasibility of our approach in business model of energy efficiency service based on smart meter data.