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Schmäh, Marco (1)
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2023
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ESB Business School
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Thexis Verlag
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Sales transformation : Quo vadis, B2B sales?
(2023)
Schmäh, Marco
;
Kern, Manuel
;
Götz, Oliver
After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.
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