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In order to explore an image, the human eye functions like a spotlight, scanning the content from one object to the next. This visual search behavior is implemented with the help of attention control. The following work surveys the visual search behavior in "Wimmelpictures", a special type of busy pictures. The research objective is to analyze different search strategies and to work out possible differences concerning age and gender. The university experiment is carried out by an eye tracker that records the fixations and saccades of the test persons. The results indicate three forms of search strategy: based on a pattern, based on feature selection, or a mixture of both. Our data shows the search for special features of the target is the most successful. Furthermore there are no differences concerning gender but some concerning age. All age groups need more time to locate the target with an increasing number of distractors in the image. The size of the target is also relevant as a larger target is found more quickly than the smaller one.
In recent years, the rise of social media received significant importance in marketing research and practice. Consequently, interfaces to social media platforms have also been integrated into Business-to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in dyadic B2B relationships; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of cus-tomers. The framework presented here is tested cross-industry against data collected from dyadic buyer-seller relationships in the IT service industry. The results elucidate the precondi-tions and the impact of social media usage strategies in B2B sales relations.
Social media usage in business-to-business sales : conceptualization, antecedents, and outcomes
(2015)
In recent years, the rise of social media received significant importance in marketing research. Social media applications now provide executives with a raft of new options. Consequently, interfaces to social media platforms have also been integrated into Business to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in a dyadic B2B relationship; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of customers. The framework presented here is tested cross-industry against data collected from dyadic buyer seller relationships in the IT service industry. The results elucidate the preconditions and the impact of social media usage strategies in B2B sales relations.
Flash SSDs are omnipresent as database storage. HDD replacement is seamless since Flash SSDs implement the same legacy hardware and software interfaces to enable backward compatibility. Yet, the price paid is high as backward compatibility masks the native behaviour, incurs significant complexity and decreases I/O performance, making it non-robust and unpredictable. Flash SSDs are black-boxes. Although DBMS have ample mechanisms to control hardware directly and utilize the performance potential of Flash memory, the legacy interfaces and black-box architecture of Flash devices prevent them from doing so.
In this paper we demonstrate NoFTL, an approach that enables native Flash access and integrates parts of the Flashmanagement functionality into the DBMS yielding significant performance increase and simplification of the I/O stack. NoFTL is implemented on real hardware based on the OpenSSD research platform. The contributions of this paper include: (i) a description of the NoFTL native Flash storage architecture; (ii) its integration in Shore-MT and (iii) performance evaluation of NoFTL on a real Flash SSD and on an on-line data-driven Flash emulator under TPCB, C,E and H workloads. The performance evaluation results indicate an improvement of at least 2.4x on real hardware over conventional Flash storage; as well as better utilisation of native Flash parallelism.
In the present tutorial we perform a cross-cut analysis of database systems from the perspective of modern storage technology, namely Flash memory. We argue that neither the design of modern DBMS, nor the architecture of flash storage technologies are aligned with each other. The result is needlessly suboptimal DBMS performance and inefficient flash utilisation as well as low flash storage endurance and reliability. We showcase new DBMS approaches with improved algorithms and leaner architectures, designed to leverage the properties of modern storage technologies. We cover the area of transaction management and multi-versioning, putting a special emphasis on: (i) version organisation models and invalidation mechanisms in multi-versioning DBMS; (ii) Flash storage management especially on append-based storage in tuple granularity; (iii) Flash-friendly buffer management; as well as (iv) improvements in the searching and indexing models. Furthermore, we present our NoFTL approach to native Flash access that integrates parts of the flash-management functionality into the DBMS yielding significant performance increase and simplification of the I/O stack. In addition, we cover the basics of building large Flash storage for DBMS and revisit some of the RAID techniques and principles.
Real Time Charging (RTC) applications that reside in the telecommunications domain have the need for extremely fast database transactions. Today´s providers rely mostly on in-memory databases for this kind of information processing. A flexible and modular benchmark suite specifically designed for this domain provides a valuable framework to test the performance of different DB candidates. Besides a data and a load generator, the suite also includes decoupled database connectors and use case components for convenient customization and extension. Such easily produced test results can be used as guidance for choosing a subset of candidates for further tuning/testing and finally evaluating the database most suited to the chosen use cases. This is why our benchmark suite can be of value for choosing databases for RTC use cases.
Distraction of the driver is one of the most frequent causes for car accidents. We aim for a computational cognitive model predicting the driver’s degree of distraction during driving while performing a secondary task, such as talking with co-passengers. The secondary task might cognitively involve the driver to differing degrees depending on the topic of the conversation or the number of co-passengers. In order to detect these subtle differences in everyday driving situations, we aim to analyse in-car audio signals and combine this information with head pose and face tracking information. In the first step, we will assess driving, video and audio parameters reliably predicting cognitive distraction of the driver. These parameters will be used to train the cognitive model in estimating the degree of the driver’s distraction. In the second step, we will train and test the cognitive model during conversations of the driver with co-passengers during active driving. This paper describes the work in progress of our first experiment with preliminary results concerning driving parameters corresponding to the driver’s degree of distraction. In addition, the technical implementation of our experiment combining driving, video and audio data and first methodological results concerning the auditory analysis will be presented. The overall aim for the application of the cognitive distraction model is the development of a mobile user profile computing the individual distraction degree and being applicable also to other systems.
Managers recognize that software development project teams need to be developed and guided. Although technical skills are necessary, non-technical (NT) skills are equally, if not more, necessary for project success. Currently, there are no proven tools to measure the NT skills of software developers or software development teams. Behavioral markers (observable behaviors that have positive or negative impacts on individual or team performance) are beginning to be successfully used by airline and medical industries to measure NT skill performance. The purpose of this research is to develop and validate the behavior marker system tool that can be used by different managers or coaches to measure the NT skills of software development individuals and teams. This paper presents an empirical study conducted at the Software Factory where users of the behavior marker tool rated video clips of software development teams. The initial results show that the behavior marker tool can be reliably used with minimal training.
Entrepreneurs and small and medium enterprises usually have issues on developing new prototypes, new ideas or testing new techniques. In order to help them, in the last years, academic Software Factories, a new concept of collaboration between universities and companies have been developed. Software Factories provide a unique environment for students and companies. Students benefit from the possibility of working in a real work environment learning how to apply the state of the art of the existing techniques and showing their skills to entrepreneurs. Companies benefit from the risk-free environment where they can develop new ideas, in a protected environment. Universities finally benefit from this setup as a perfect environment for empirical studies in industrial-like environment. In this paper, we present the network of academic Software Factories in Europe, showing how companies had already benefit from existing Software Factories and reporting success stories. The results of this paper can increase the network of the factories and help other universities and companies to setup similar environment to boost the local economy.
Software process improvement (SPI) is around for decades: frameworks are proposed, success factors are studied, and experiences have been reported. However, the sheer mass of concepts, approaches, and standards published over the years overwhelms practitioners as well as researchers. What is out there? Are there new emerging approaches? What are open issues? Still, we struggle to answer the question for what is the current state of SPI and related research? In this paper, we present initial results from a systematic mapping study to shed light on the field of SPI and to draw conclusions for future research directions. An analysis of 635 publications draws a big picture of SPI-related research of the past 25 years. Our study shows a high number of solution proposals, experience reports, and secondary studies, but only few theories. In particular, standard SPI models like CMMI and ISO/IEC 15504 are analyzed, enhanced, and evaluated for applicability, whereas these standards are critically discussed from the perspective of SPI in small-to- medium-sized companies, which leads to new specialized frameworks. Furthermore, we find a growing interest in success factors to aid companies in conducting SPI.