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Knowledge is an important resource, whose transfer is still not completely understood. The underlying belief of this thesis is that knowledge cannot be transferred directly from one person to another but must be converted for the transfer and therefore is subject to loss of knowledge and misunderstanding. This thesis proposes a new model for knowledge transfer and empirically evaluates this model. The model is based on the belief that knowledge must be encoded by the sender to transfer it to the receiver, who has to decode the message to obtain knowledge.
To prepare for the model this thesis provides an overview about models for knowledge transfer and factors that influence knowledge transfer. The proposed theoretical model for knowledge transfer is implemented in a prototype to demonstrate its applicability. The model describes the influence of the four layers, namely code, syntactic, semantic, and pragmatic layers, on the encoding and decoding of the message. The precise description of the influencing factors and the overlapping knowledge from sender and receiver facilitate its implementation.
The application area of the layered model for knowledge transfer was chosen to be business process modelling. Business processes incorporate an important knowledge resource of an organisation as they describe the procedures for the production of products and services. The implementation in a software prototype allows a precise description of the process by adding semantic to the simple business process modelling language used.
This thesis contributes to the body of knowledge by providing a new model for knowledge transfer, which shows the process of knowledge transfer in greater detail and highlights influencing factors. The implementation in the area of business process modelling reveals the support provided by the model. An expert evaluation indicates that the implementation of the proposed model supports knowledge transfer in business process modelling. The results of the qualitative evaluation are supported by the findings of a qualitative evaluation, performed as a quasi-experiment with a pre-test/post-test design and two experimental groups and one control group. Mann-Whitney U tests indicated that the group that used the tool that implemented the layered model performed significantly better in terms of completeness (the degree of completeness achieved in the transfer) in comparison with the group that used a standard BPM tool (Z = 3.057, p = 0.002, r = 0.59) and the control group that used pen and paper (Z = 3.859, p < 0.001, r = 0.72). The experiment indicates that the implementation of the layered model supports the creation of a business process and facilitates a more precise representation.
In recent years, the rise of social media received significant importance in marketing research and practice. Consequently, interfaces to social media platforms have also been integrated into Business-to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in dyadic B2B relationships; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of cus-tomers. The framework presented here is tested cross-industry against data collected from dyadic buyer-seller relationships in the IT service industry. The results elucidate the precondi-tions and the impact of social media usage strategies in B2B sales relations.
Social media usage in business-to-business sales : conceptualization, antecedents, and outcomes
(2015)
In recent years, the rise of social media received significant importance in marketing research. Social media applications now provide executives with a raft of new options. Consequently, interfaces to social media platforms have also been integrated into Business to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in a dyadic B2B relationship; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of customers. The framework presented here is tested cross-industry against data collected from dyadic buyer seller relationships in the IT service industry. The results elucidate the preconditions and the impact of social media usage strategies in B2B sales relations.
A behavior marker for measuring non-technical skills of software professionals : an empirical study
(2015)
Managers recognize that software development teams need to be developed. Although technical skills are necessary, non-technical (NT) skills are equally, if not more, necessary for project success. Currently, there are no proven tools to measure the NT skills of software developers or software development teams. Behavioral markers (observable behaviors that have positive or negative impacts on individual or team performance) are successfully used by airline and medical industries to measure NT skill performance. This research developed and validated a behavior marker tool rated video clips of software development teams. The initial results show that the behavior marker tool can be reliably used with minimal training.