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Free-floating e-scooter sharing is an upcoming trend in mobility, which has been spreading since 2015 in various German cities. Unlike the more scientifically explorend car sharing, the usage patterns and behaviors of e-scooter sharing customers are yet to be analyzed. This presumably discovers better ways to attract customers as well as adaptions of the business model in order to increase scooter utilization and therefore the profit of the e-scooter providers. As most of the customer's journey, from registration to scooter reservation and the ride itself, is digitally traceable, large datasets are available allowing for understanding of customers' needs and motivations. Based on these datasets of an e-scooter provider operating in a big German city we propose a customer clustering that identifies four different customer segments, which enables multiple conclusions to be drawn for business development and improving the problem-solution fit of the e-scooter sharing model.
Decentralized energy systems are characterized by an ad hoc planing. The missing integration of energy objectives into business strategy creates difficulties resulting in inefficient energy architectures and decisions. Practice-proven methods such as balanced scorecard, enterprise architecture management and value network approach supports the transformation path towards an effective decentralized system. The methods are evaluated based on a case study. Managing multi-dimensionality, high complexity and multiple actors are the main drivers for an effective and efficient energy management system. The underlying basis to gain the positive impacts of these methods on decentralized corporate energy systems is digitization of energy data and processes.