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Transaction processing is of growing importance for mobile computing. Booking tickets, flight reservation, banking, ePayment, and booking holiday arrangements are just a few examples for mobile transactions. Due to temporarily disconnected situations the synchronisation and consistent transaction processing are key issues. Serializability is a too strong criteria for correctness when the semantics of a transaction is known. We introduce a transaction model that allows higher concurrency for a certain class of transactions defined by its semantic. The transaction results are ”escrow serializable” and the synchronisation mechanism is non-blocking. Experimental implementation showed higher concurrency, transaction throughput, and less resources used than common locking or optimistic protocols.
Relationship Marketing (RM) presumes trust as an important antecedent for the performance of interfirm relationships. Current research is dominated by an interpersonal perspective. In this research tack, trust chiefly emerges as a result of interpersonal relationships. But multiple risks arise if customer trust rests solely on elements inextricably linked to single representatives. Hence, this paper evaluates the impact of organizational capabilities and the moderating role of customer preferences on the trust creation process. The framework presented here is tested cross-industry on 220 customers for IT solutions. The results offer significant insight into the effectiveness of individual and organizational RM strategies.
Modern web-based applications are often built as multi-tier architecture using persistence middleware. Middleware technology providers recommend the use of Optimistic Concurrency Control (OCC) mechanism to avoid the risk of blocked resources. However, most vendors of relational database management systems implement only locking schemes for concurrency control. As consequence a kind of OCC has to be implemented at client or middleware side.
A simple Row Version Verification (RVV) mechanism has been proposed to implement an OCC at client side. For performance reasons the middleware uses buffers (cache) of its own to avoid network traffic and possible disk I/O. This caching however complicates the use of RVV because the data in the middleware cache may be stale (outdated). We investigate various data access technologies, including the new Java Persistence API (JPA) and Microsoft’s LINQ technologies for their ability to use the RVV programming discipline.
The use of persistence middleware that tries to relieve the programmer from the low level transaction programming turns out to even complicate the situation in some cases.Programmed examples show how to use SQL data access patterns to solve the problem.
In this presentation the audience will be: (a) introduced to the aims and objectives of the DBTechNet initiative, (b) briefed on the DBTech EXT virtual laboratory workshops (VLW), i.e. the educational and training (E&T) content which is freely available over the internet and includes vendor-neutral hands-on laboratory training sessions on key database technology topics, and (c) informed on some of the practical problems encountered and the way they have been addressed. Last but not least, the audience will be invited to consider incorporating some or all of the DBTech EXT VLW content into their higher education (HE), vocational education and training (VET), and/or lifelong learning/training type course curricula. This will come at no cost and no commitment on behalf of the teacher/trainer; the latter is only expected to provide his/her feedback on the pedagogical value and the quality of the E&T content received/used.
Suppliers need to improve their relational capabilities if they are to enhance customer trust. Debate about such capabilities is dominated by an interpersonal approach. This paper provieds novel marketing options by expanding insights into alternative types of relational capabilities. Furthermore, the moderating role of customer preferences on the effectiveness of relational capabilities is evaluated.
Turning complainers into fans : towards a framework for customer services in social media channels
(2012)
In recent years, marketing scholars have invested heavily in exploring the role of social media in marketing theory and practice. One valuable strategy for using social media in marketing communication is to provide customer services in applications like Facebook or Twitter. This paper evaluates a) the concept of perceived service quality in different service channels and b) the impact customer service strategies have on customer loyalty, word of mouth communication, and cross-sell preferences. The framework presented here is tested cross-channel against data collected from the customer service department of a large telecommunication provider. The results elucidate the effectiveness of customer service strategies in different channels.
In diesem Artikel wird ein neu entwickeltes Werkzeug zur Dimensionierung von Bonddrähten im ASIC-Entwurf vorgestellt. Die Berücksichtigung aller Einflussfaktoren erlaubt eine gegenüber Handrechnungen optimierte Auslegung der Bondanordnung. Dies ermöglicht zum einen die Absicherung gegen Degradationseffekte bis hin zum Durchbrennen und garantiert so die Zuverlässigkeit über die gesamte Lebensdauer. Zum anderen wird eine aus Zuverlässigkeitserwägungen resultierende Überdimensionierung vermieden.
Das Werkzeug erlaubt die Kalkulation aller für die Auslegung von Bonddrähten relevanten Parameter. Je nach Kontext der Aufgabenstellung lassen sich die Stromtragfähigkeit für Dauerstrom oder Pulsstrombelastung, kritische Temperaturen oder die maximale Bonddrahtlänge als Ausgabegrößen berechnen. Durch diese Flexibilität und die benutzerfreundliche Integration in eine industrielle Entwicklungsumgebung ist der „Bond-Rechner“ im gesamten Entwurfsverlauf einsetzbar und leistet wertvolle Hilfestellung von ersten Abschätzungen in frühen Entwurfsphasen bis hin zur abschließenden Verifikation.
Der vorliegende Artikel beleuchtet die grundsätzlichen Möglichkeiten der Integration von Funktionalitäten der sozialen Medien in Unternehmen. Darauf aufbauend wird Social Commerce als zentraler Gegenstand der Unternehmensführung hergeleitet. Dabei stehen der kundenseitige Kaufprozess und dessen Schnittstellen zu Kommunikationsinstrumenten des Social Webs im Vordergrund. Gezeigt wird die Beeinflussung des individuellen Kaufprozesses durch Social Media. Diese Wirkungsdynamiken sind nachfolgend die Grundlage für die Deskription von möglichen strategischen Einsatzfeldern und Bereichen des Social Commerce in der Unternehmensführung.
While digital IC design is highly automated, analog circuits are still handcrafted in a time-consuming, manual fashion today. This paper introduces a novel Parameterized Circuit Description Scheme (PCDS) for the development of procedural analog schematic generators as parameterized circuits. Circuit designers themselves can use PCDS to create circuit automatisms which capture valuable expert knowledge, offer full topological flexibility, and enhance the re-use of well-established topologies. The generic PCDS concept has been successfully implemented and employed to create parameterized circuits for a broad range of use cases. The achieved results demonstrate the efficiency of our PCDS approach and the potential of parameterized circuits to increase automation in circuit design, also to benefit physical design by promoting the common schematic-driven-layout flow, and to enhance the applicability of circuit synthesis approaches.