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What corporate management can learn from sports

  • Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlation between these two fields nowadays become increasingly interesting in terms of corporate strategy. This chapter aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of sports, by first looking at the general framework of professional sports an futher applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management. The chapter concludes with an international case study and brief outlook.

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Author of HS ReutlingenNufer, Gerd
Erschienen in:International sports marketing : principles and perspectives
Publisher:Erich Schmidt
Place of publication:Berlin
Editor:André Bühler, Gerd NuferORCiD
Document Type:Part of a Book
Year of Publication:2014
Tag:Internationales Management; Marketing; Sport
Page Number:19
First Page:358
Last Page:375
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:796 Sport
Open Access?:Nein