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Social selling : a study of the status quo in Germany

  • In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand.

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Metadaten
Author of HS ReutlingenSchmäh, Marco; Schilling, Patrick; Gruhn, Sebastian
ISSN:1865-6544
eISSN:1865-7516
Erschienen in:Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
Publisher:St. Gallen
Place of publication:Thexis Verlag
Document Type:Article
Language:English
Year of Publication:2017
Volume:34
Issue:3
Page Number:9
First Page:76
Last Page:84
DDC classes:330 Wirtschaft
Open Access?:Nein