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Green fashion retail

  • This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

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Metadaten
Editor of HS Reutlingen:Strähle, Jochen
DOI:https://doi.org/10.1007/978-981-10-2440-5
ISBN:978-981-10-2440-5
Publisher:Springer
Place of publication:Singapore
Editor:Jochen SträhleORCiD
Document Type:Book
Language:English
Year of Publication:2017
Page Number:291
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:650 Management
Open Access?:Nein
Licence (German):License Logo  Lizenzbedingungen Springer