Volltext-Downloads (blau) und Frontdoor-Views (grau)
  • search hit 1 of 2
Back to Result List

The customer foresight territory

  • Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.

Export metadata

Additional Services

Share in Twitter Search Google Scholar

Statistics

frontdoor_oas
Metadaten
Name:Schwarz, Jan Oliver
ISSN:1865-6544
Erschienen in:Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
Publisher:Thexis Verlag
Place of publication:St. Gallen
Document Type:Article
Language:English
Year of Publication:2020
Issue:3
Pagenumber:8
First Page:12
Last Page:19
Catalogue entry:Im Katalog der Hochschule Reutlingen ansehen
Dewey Decimal Classification:330 Wirtschaft
Open Access:Nein