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The problem with product proliferation : unmanaged innovation leads to excessive operational complexity ; what's needed is product integration

  • THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line. THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making.

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Metadaten
Name:Mocker, Martin
URL:http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx%3fdirect%3dtrue%26db%3dbth%26AN%3d122582021%26site%3dehost-live
ISSN:0017-8012
Erschienen in:Harvard business review
Publisher:Harvard Business School Publ.
Place of publication:Boston, Mass.
Document Type:Article
Language:English
Year of Publication:2017
Volume:95
Issue:3
Pagenumber:7
First Page:104
Last Page:110
Dewey Decimal Classification:330 Wirtschaft
Open Access:Nein
Licence (German):License Logo  Lizenzbedingungen Elsevier