A snapshot of webinars' usage and disruptive potential in B2B sales
- The usage of webinars is witnessing a resurgence in popularity, especially since the COVID-19 pandemic. It is now revealing itself to be an actual shift in how buyers and sellers do business in the future. Therefore, this study aims to investigate whether webinars will continue to be a valuable tool in B2B sales in the future. Specifically, it aims to gain a deeper understanding of how the role of webinars evolved in recent years and analyze its future potential. Webinars are an essential tool for a wide variety of different use cases. While they have been around for over a decade, webinars recently have seen a resurgence in popularity. As the COVID-19 pandemic strictly limited contact between people and made them work from home as an only option, hosting and participating in webinars has become more common than ever - whether in business, education, or leisure. Webinars can be effective for various purposes as they are held in real-time and allow multiple engagement opportunities between attendees and hosts. Moreover, because of their remote nature, webinars are more cost-effective and time-saving in organizing and supervising. Consequently, it is cheaper and more convenient to reach your desired target group as a webinar host than to hold a seminar in physical form. Among other reasons, convenience and interaction seem to be the most potent aspects of cementing webinars as a tool in the digital world. Nevertheless, where exactly are they used, and how do they create value in their respective usage fields?
Author of HS Reutlingen | Schmaeh, Marco; Beck, Luca; Karman, Leon; Stackelies, Lisa; Ziegler, Nils; Tran, Linh Chi; Tran, Nhat Thanh Jana |
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URN: | urn:nbn:de:bsz:rt2-opus4-38771 |
DOI: | https://doi.org/10.33642/ijbass.v8n11p2 |
ISSN: | 2469-6501 |
Erschienen in: | International journal of business and applied social science |
Publisher: | Center for Promoting Education and Research |
Place of publication: | New York |
Document Type: | Journal article |
Language: | English |
Publication year: | 2022 |
Tag: | B2B; webinars |
Volume: | 8 |
Issue: | 11 |
Page Number: | 5 |
First Page: | 12 |
Last Page: | 16 |
DDC classes: | 300 Sozialwissenschaften |
Open access?: | Ja |
Licence (German): | Creative Commons - CC BY - Namensnennung 4.0 International |