Why traditional product roadmaps fail in dynamic markets: global insights
- Context: Companies that operate in the software-intensive business are confronted with high market dynamics, rapidly evolving technologies as well as fast-changing customer behavior. Traditional product roadmapping practices, such as fixed-time-based charts including detailed planned features, products, or services typically fail in such environments. Until now, the underlying reasons for the failure of product roadmaps in a dynamic and uncertain market environment are not widely analyzed and understood. Objective: This paper aims to identify current challenges and pitfalls practitioners face when developing and handling product roadmaps in a dynamic and uncertain market environment. Method: To reach our objective we conducted a grey literature review (GLR). Results: Overall, we identified 40 relevant papers, from which we could extract 11 challenges of the application of product roadmapping in a dynamic and uncertain market environment. The analysis of the articles showed that the major challenges for practitioners originate from overcoming a feature-driven mindset, not including a lot of details in the product roadmap, and ensuring that the content of the roadmap is not driven by management or expert opinion.
Author of HS Reutlingen | Trieflinger, Stefan; Münch, Jürgen |
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DOI: | https://doi.org/10.1007/978-3-031-21388-5_26 |
ISBN: | 978-3-031-21388-5 |
Erschienen in: | Product-Focused Software Process Improvement : 23rd International Conference, PROFES 2022, Jyväskylä, Finland, 21–23 November 2022, proceedings (Lecture notes in computer science ; 13709) |
Publisher: | Springer |
Place of publication: | Cham |
Document Type: | Conference proceeding |
Language: | English |
Publication year: | 2022 |
Tag: | UX; agile methods; product management; product roadmap |
Page Number: | 8 |
First Page: | 382 |
Last Page: | 389 |
DDC classes: | 004 Informatik |
Open access?: | Nein |
Licence (German): | In Copyright - Urheberrechtlich geschützt |