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The value chain of a branded second hand store : possible activities to be integrated by a conventional fashion brand

  • The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model.

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Author of HS ReutlingenSträhle, Jochen; Matthaei, Franziska Sophie
Erschienen in:Green fashion retail
Place of publication:Singapore
Document Type:Book chapter
Publication year:2017
Tag:post-consumer textile waste; product take-back; reverse logistics; second hand fashion; value chain model
Page Number:24
First Page:175
Last Page:198
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt