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Case study : total transparency at Honestby.com

  • Since there is no denying that transparency is increasingly central to corporate sustainability, the purpose of this paper is a case study on a company’s attempt to be fully transparent, hence, picking up the existent scholarly conversation about uncompromising supply chain transparency. Literature so far was found to be fairly limited, but, following a trend, has been rising in numbers over recent years. Addressing these shortcomings in the methodology, an in-depth literature review about the multiple dimensions of supply chain transparency has been performed and links within supply networks stressed. On this basis, a case study by exemplary illustrating the fashion label Honestby has been drafted and the effort to become the world’s first 100 % transparent company further examined. Findings are discussed whether more supply chain transparency is desirable in any case, obstacles listed and an outlook for this kind of business model has been drawn. The research is clearly limited by the amount of scholarly literature concerning Honestby in particular. Out of this reason, magazines and journal entries are used as reference as well. Only with the extension of the topic itself to supply chain transparency and the literature review beforehand, the paper gained its necessary academic standard. Concerning implications, it needs to be mentioned that even though Honest by demonstrates to be fully transparent, it was not possible to find any public information about the degree of supplier relationship. In particular, concerning the applied control mechanisms used to exert influence and to balance out the power gradient between company and suppliers.

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Author of HS ReutlingenSträhle, Jochen; Merz, Laura
Erschienen in:Green fashion retail
Place of publication:Singapore
Document Type:Book chapter
Publication year:2017
Tag:corporate responsibility; social desirability; supply network; sustainability supply chain management; transparency
Page Number:23
First Page:269
Last Page:291
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt