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Interdisciplinary, cross-company new product development in the future automotive industry - the case ARENA2036

  • The German automotive industry succeeds by technological leadership. Several circumstances like politics of global warming or increased global competition force the whole industry to break new ground for new kinds of collaborative research and development. ARENA2036 represents such a new cooperation form that hosts diverse scientific and industrial partners in one campus in order to research innovative production and light-weight construction topics. The diversity of the partners in ARENA2036 challenges the new product development process (NPDP). In this case study the individual processes of the partners are analysed and a NPDP system is developed. The analysis bases on interviews covering all partners. The NPDP system supports the needs of the interdisciplinary and cross-company partners. It is characterized by a layered structure in order to preserve flexibility for research topics combined with institutionalized parts to manage interfaces. The final NPDP system is evaluated by the partners.

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Author of HS ReutlingenOhlhausen, Peter
Erschienen in:Changing the innovation landscape : 2015 ISPIM Innovation Summit, Brisbane, Australia
Publisher:International Society for Professional Innovation Management
Place of publication:Brisbane, Australia
Document Type:Conference proceeding
Publication year:2015
Page Number:16
First Page:1
Last Page:16
DDC classes:620 Ingenieurwissenschaften und Maschinenbau
Open access?:Ja
Licence (German):License Logo  Open Access