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IT-enriched "digitized" products : building blocks and challenges

  • The use of digital, IT-based components in physical products is becoming increasingly relevant in practice. Surprisingly, the strategic impact of these "digitized products" has not received a lot of attention in IS research so far. Extant papers on the topic rely on ambiguous terminology (e.g., "smart products", "cyber-physical systems", "digital product-service systems") and underlying concepts differ widely. Based on an extensive literature review, this article provides an overview of the different terms and identifies five conceptual elements that form the building blocks of digitized products in research: "hybridity" (i.e., the combination of digital and physical components), connectivity, smartness, digitized product-service bundles (servitization of digitized products), and digitized product ecosystems. The implication for practitioners is that each element comes with different managerial challenges that companies need to address when incorporating the respective element in their products. The research implication is that each conceptual element is supported by different theoretical streams.

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Author of HS ReutlingenNovales, Ainara; Mocker, Martin; Simonovich, Daniel
Erschienen in:22nd Americas Conference on Information Systems (AMCIS) 2016, San Diego, August 11 - 13, 2016
Publisher:Association for Information Systems
Place of publication:Atlanta, GA
Document Type:Conference proceeding
Publication year:2016
Tag:cyber-physical systems; ecosystems; internet of things; product digitization; servitization; smart products
Page Number:10
First Page:1
Last Page:10
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt