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Designing digital organizations

  • The proliferation of convergence of digital technologies SMACIT (social, mobile, analytics, cloud, and Internet of Things) has created significant threats and opportunities to established companies. Business leaders must rethink their business strategies and develop what we refer to as a digital strategy. Our research shows four keys to successfully defining and executing a digital strategy: 1. zeroing in on a customer engagement or digitized solutions strategy to guide the transformation, 2. building operational excellence, 3. creating a powerful digital services backbone to facilitate rapid innovation and responsiveness, and 4. ensuring ongoing organizational redesign. A list of publications from the research is provided at the end of this document.

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Author of HS ReutlingenMocker, Martin
Erschienen in:Working papers / Center for Information Systems Research
Publisher:MIT Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Journal article
Publication year:2016
Creating Corporation:Center for Information Systems Research
Tag:SMACIT; business services; consumer engagement strategy; digital disruption; digital services backbone; digital strategy; digitized solutions strategy; microservices; operational backbone; operational excellence; organizational redesign
Page Number:19
First Page:1
Last Page:19
DDC classes:650 Management
Open access?:Nein