Designing digital organizations
- The proliferation of convergence of digital technologies SMACIT (social, mobile, analytics, cloud, and Internet of Things) has created significant threats and opportunities to established companies. Business leaders must rethink their business strategies and develop what we refer to as a digital strategy. Our research shows four keys to successfully defining and executing a digital strategy: 1. zeroing in on a customer engagement or digitized solutions strategy to guide the transformation, 2. building operational excellence, 3. creating a powerful digital services backbone to facilitate rapid innovation and responsiveness, and 4. ensuring ongoing organizational redesign. A list of publications from the research is provided at the end of this document.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | http://cisr.mit.edu/blog/documents/2016/03/10/mit_cisrwp406_designingdigitalorganzations_rosssebastianbeathscantleburymockerfonstadkaganmoloneykrusellbcg-pdf/ |
| Erschienen in: | Working papers / Center for Information Systems Research |
| Publisher: | MIT Center for Information Systems Research |
| Place of publication: | Cambridge, MA |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2016 |
| Creating Corporation: | Center for Information Systems Research |
| Tag: | SMACIT; business services; consumer engagement strategy; digital disruption; digital services backbone; digital strategy; digitized solutions strategy; microservices; operational backbone; operational excellence; organizational redesign |
| Issue: | 406 |
| Page Number: | 19 |
| First Page: | 1 |
| Last Page: | 19 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
