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Designing and executing digital strategies : completed research paper

  • The digital economy poses existential threats to — and game-changing opportunities for — companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question a group of six researchers and consultants from Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.

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Author of HS ReutlingenMocker, Martin
Erschienen in:Digital innovation at the crossroads : ICIS 2016, International Conference on Information Systems, December 11 - 14, 2016, Dublin, Ireland : practice-oriented research
Publisher:Association for Information Systems
Place of publication:New York
Document Type:Conference proceeding
Publication year:2016
Tag:business agility; business strategy; digital innovation; organizational design; practice-oriented research
Page Number:17
First Page:1
Last Page:17
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Open Access