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How AUDI AG is driving toward the sharing economy

  • AUDI AG has historically focused on producing and selling premium vehicles but has begun to experiment with providing mobility services, built around car sharing. Its response to the so-called sharing economy addressed strategic and transformational challenges. Strategically, the company pursued additional sources of revenue from targeted, premium mobility services, rather than the less segmented services provided by competitors such as BMW and Zipcar. AUDI AG also transformed its organizational structure, processes and architecture to balance autonomy for innovation and integration for competitiveness.

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Metadaten
Author of HS ReutlingenMocker, Martin
URL:http://web.a.ebscohost.com/ehost/detail/detail?vid=2&sid=376f1db1-3e4a-4c62-a217-0ebb2194a74e%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=126643352&db=bth
ISSN:1540-1960
Erschienen in:MIS quarterly executive
Publisher:The Kelley School of Business, Indiana University
Place of publication:Bloomington, Ind.
Document Type:Journal article
Language:English
Publication year:2017
Tag:car sharing; competition (economics); organizational structure; sharing economy
Volume:16
Issue:4
Page Number:15
First Page:279
Last Page:293
DDC classes:004 Informatik
Open access?:Nein