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Product roadmap – from vision to reality: a systematic literature review

  • Context: Companies in highly dynamic markets increasingly struggle with their ability to plan product development and to create reliable roadmaps. A main reason is the decreasing lack of predictability of markets, technologies, and customer behaviors. New approaches for product roadmapping seem to be necessary in order to cope with today's highly dynamic conditions. Little research is available with respect to such new approaches. Objective: In order to better understand the state of the art and to identify research gaps, this article presents a review of the scientific literature with respect to product roadmapping. Method: We performed a systematic literature review (SLR) with respect to identify papers in the field of computer science. Results: After filtering, the search resulted in a set of 23 relevant papers. The identified papers focus on different aspects such as roadmap types, processes for creating and updating roadmaps, problems and challenges with roadmapping, approaches to visualize roadmaps, generic frameworks and specific aspects such as the combination of roadmaps with business modeling. Overall, the scientific literature covers many important aspects of roadmapping but does provide only little knowledge on how to create product roadmaps under highly dynamic conditions. Research gaps address, for instance, the inclusion of goals or outcomes into product roadmaps, the alignment of a roadmap with a product vision, and the inclusion of product discovery activities in product roadmaps. In addition, the transformation from traditional roadmapping processes to new ways of roadmapping is not sufficiently addressed in the scientific literature.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan
Erschienen in:Co-creating our future : scaling-up innovation capacities through the design and engineering of immersive, collaborative, emphatic and cognitive systems : 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), Sophia Antipolis Innovation Park, France, 17-19 June 2019
Place of publication:Piscataway, NJ
Document Type:Conference proceeding
Publication year:2019
Tag:agile development; product discovery; product management; product roadmap; product strategy; product vision; roadmapping
Page Number:8
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt