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What’s hot in product roadmapping? Key practices and success factors

  • Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach. Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts. The study focuses on mid-sized and large companies developing software-intensive products in dynamic and technical market environments. Method: We conducted semi structured expert interviews with 15 experts from 13 German companies and conducted a thematic data analysis. Results: The analysis showed that a significant number of companies is still struggling with traditional feature based product-roadmapping and opinion based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and the establishing discovery activities.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan
Erschienen in:Product-focused software process improvement : 20th International Conference, PROFES 2019, Barcelona, Spain, November 27-29, 2019, proceedings. - (Programming and software engineering ; 11915)
Place of publication:Cham
Editor:Xavier Franch
Document Type:Conference proceeding
Publication year:2019
Tag:agile transformation; innovation; product design; product discovery; product management; product roadmap; product strategy; roadmapping
Page Number:16
First Page:401
Last Page:416
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt