Becoming a serial innovator of digital offerings
- To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings: revenue-generating solutions that leverage digital technologies to address customer needs. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This briefing describes how Munich Re addressed these common challenges by building a foundation for experimenting more systematically and successfully with digital offerings. The foundation has enabled Munich Re to become a serial innovator of digital offerings.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://cisr.mit.edu/publication/2020_0901_SerialDigitalOfferings_FonstadMocker |
| Erschienen in: | CISR research briefing |
| Publisher: | MIT Center for Information Systems Research |
| Place of publication: | Cambridge, Massachusetts, USA |
| Document Type: | Report |
| Language: | English |
| Publication year: | 2020 |
| Tag: | designed for digital; information technologies; innovation and strategy |
| Volume: | XX |
| Issue: | 9 |
| Page Number: | 3 |
| First Page: | 1 |
| Last Page: | 3 |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Ja |
