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Becoming a serial innovator of digital offerings

  • To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings: revenue-generating solutions that leverage digital technologies to address customer needs. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This briefing describes how Munich Re addressed these common challenges by building a foundation for experimenting more systematically and successfully with digital offerings. The foundation has enabled Munich Re to become a serial innovator of digital offerings.

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Author of HS ReutlingenMocker, Martin
Erschienen in:CISR research briefing
Publisher:MIT Center for Information Systems Research
Place of publication:Cambridge, Massachusetts, USA
Document Type:Report
Publication year:2020
Tag:designed for digital; information technologies; innovation and strategy
Page Number:3
First Page:1
Last Page:3
DDC classes:330 Wirtschaft
Open access?:Ja