Open Access

Werner KönigORCiD, Stefan Büttner

• Already more than 75 countries pledged to become climate neutral by 2050 and the share of global emissions falling into an emission pricing scheme has steeply increased over the past two years. Even where there are no direct implications for industry (yet), there is a series of subtle pressure points driving an increasing number of companies across the globe to work towards climate neutrality and pledging ambitious carbon reduction goals. This article sheds light on what the pressure points are, what the subtle triggers and what the underlying considerations, as well as hoped-for benefits of industrial companies to achieve decarbonisation. The observations and ideas presented in this paper are derived from quantitative and qualitative data. The quantitative data was collected within the framework of Energy Efficiency Index of German Industry (EEI). The qualitative data has been collected from interviews in industrial organisations and media documents as well as from professional practice. Not only societal, work force, supply chain and investor expectations play a large role, but also many strategic considerations which have the potential to make the business more resilient and profitable. Those companies that do not move towards decarbonisation on the other hand may face a costly late mover disadvantage. This piece uncovers subtle interconnections helping stakeholders from industry and beyond to grasp opportunities and challenges ahead. Taking account of these calls for rethinking economic viability calculations and investment decision making. Doing so may subsequently lead to on-site carbon reduction measures being prioritised to decarbonise effectively.