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Der B-to-B-Vertrieb hat sich durch neueste Informationstechnologien stark verändert und ist wesentlich komplexer geworden. Gleichwohl haben sich die Möglichkeiten dadurch auch dramatisch verbessert. International agierende, virtuell zusammenarbeitende Teams haben die Entscheidungsprozesse und Kompetenzen verschoben. Mit Social Selling bietet sich jetzt eine Möglichkeit, die neu entstandenen Herausforderungen im Vertrieb besser zu meistern.
Wege der Gewinnermittlung
(2017)
Macht ein Unternehmen Gewinn, heißt dies nicht notwendigerweise, dass alles „in trockenen Tüchern“ ist. Die entscheidende Frage ist, wie der Gewinn ermittelt wurde, denn nur mit dem richtigen Verfahren erhält man auch den geeigneten Blickwinkel – auf den Erfolg eines einzelnen Geschäfts, auf den Gewinn einer Periode, auf das Betriebsvermögen, auf die Liquidität oder auf die Bilanz.
Afrika ist aufgrund überdurchschnittlicher Wirtschaftswachstumsraten und als die weltweit letzten unbearbeiteten Märkte seit einigen Jahren ein populäres Thema der Wirtschaft. Deutsche Unternehmen sind allerdings mit ihrem Engagement auf den afrikanischen Märkten sehr zurückhaltend. So schwankt der Anteil der deutschen Exporte nach Afrika an den deutschen Gesamtexporten seit zehn Jahren um die zwei Prozent; betrachtet man nur Subsahara‐Afrika, so waren es sogar nur 0,5 % in 2014 (Allafi und Koch 2015, S. 3). Bezüglich der Direktinvestitionen (nur Beteiligungskapital, ohne Direktinvestitionskredite) spielt Afrika eine noch geringere Rolle mit nur 1,5 % aller deutschen Investitionen in 2014, wobei hiervon so gut wie alle nach Nordafrika und Südafrika geflossen sind (Deutsche Bundesbank 2015, S. 12 f.). Neben den Standardgründen wie beispielsweise politischen Risiken, schlechter Infrastruktur, schwacher institutioneller Rahmenbedingungen und Governance‐Problemen (vgl. zum Beispiel World Bank 2016a), ist ein gängiges Markteintrittsproblem die fehlende Verfügbarkeit von lokalen Partnern in den Bereichen Vertrieb, Logistik und teilweise auch Produktion (vgl. zum Beispiel Carlowitz und Röndigs 2016). Aktuell ist ein Markteintritt in Afrika ohne lokalen Partner aufgrund der völlig anderen und schwierigen Rahmenbedingungen fast unmöglich.
Umsatz und Gewinne stagnieren auf hohem Niveau, und dennoch steigen der Aktienkurs und der Gewinn pro Aktie – eine Entwicklung, die sich etwa bei Apple oder Ebay beobachten lässt. Aktionäre sollten wissen, welche Arithmetik sich hinter solchen Entwicklungen verbirgt und mit welchen Verfahren sie den Unternehmenswert am besten ermitteln können.
Strategic alliances have become important strategic options for firms to achieve competitive advantage. Yet, there are many examples of alliance failures. Scholars have studied this phenomenon and identified many reasons for alliance failure, including lack of trust between the partnering firms. Paradoxically, the concept of trust is still not fully understood, specifically how and under what conditions trust comes to break down within the broader process of alliance building. We synthesize a process model that describes the “alliance capability”, including trust, openness, partner contributions, and relational rents. We then translate this framework into a formal simulation model and analyze it thoroughly. In analyzing trust dynamics we identify and explore a tipping boundary, separating a regime of alliance failures and successes. We apply our core findings to openness strategies – decisions about how much knowledge to share with partners. Our analyses reveal that strategies informed by a static mental model of trust, contributions, and openness, under undervalue openness. Further, too little openness risks early failure due to the being trapped in a vicious cycle of trust depletion.
Royal Philip's goal was to use innovation to improve the lives of three billion people a year by 2025. To reach that goal, the company was shifting from selling medical products in a transactional manner to providing integrated healthcare solutions based on digital health technology ("HealthTech").
This shift required a dual transformation. On one hand, the company needed to transform how healthcare was conducted. Healthcare professionals would have to change the way they worked and reimbursement schemes needed to change to incentivize payers, providers, and patients in vastly different ways. On the other hand, Philips needed to redesign how it worked internally. The company componentized its business, introduced digital platforms, and co-created solutions with the various stakeholders of the healthcare industry.
In other words: Royal Philips was transforming itself in order to reinvent healthcare in the digital age.
The conventional view of the value-creation chain suggests offering high-value propositions at the product level (in terms of benefits provided by elements of the product) to attain high-value perceptions at the customer level, which should ultimately result in high-value appropriation at the firm level (i.e. relationship, volume, pricing and financial success). This study challenges this view and provides a differentiated understanding of the value creation chain. With a multi-industry sample of 339 companies and a sample of 626 customers to validate managerial assessments, the authors apply a configurational approach to identify whether and to what extent offering high-value propositions at the product level is necessary or sufficient for achieving superior value perceptions at the customer level and high-value appropriation at the firm level. Taking into account the company-internal and company-external environment of the value-creation chain, the study identifies seven value creation chain constellations.
The success of an autonomous robotic system is influenced by several interdependent factors not easily identifiable. This paper is set to lay the foundation of a new integrated approach in order to deeply examine all the parameters and understand their contribution to success. After introducing the problem, two cutting edge autonomous systems for the process of unloading of containers will be presented. Then the STIC analysis, a recently developed method for modelling and interpreting all the parameters, will be introduced. The preliminary results of applying such a methodology to a first study case, based on one of the two systems available to the authors, will be shortly presented. Future research is in the end recommended in order to prove that this methodology is the only way to efficiently and effectively mitigate the risk that stops potential users from investing in autonomous systems in the logistics sector.
THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line.
THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making.
The European Economic and Monetary Union (EMU) has been in turmoil for more than six years. The present governance rules do not seem to solve the problems neither permanently nor effectively. There is no vision about the future of Europe in the 21st century. This article describes a realignment of the economic governance, which does not necessarily lead to a transfer or political union. However, it solves the current and future challenges. In fact, the redesign of present rules is the most likely as well as legally and economically option today. The key ideais the detachment from the compulsive idea of an ever closer union. However, this vision requires boldness towards greater flexibility together with an exit clause or a state insolvency procedure for incompliant member states.
Background. The application of lean management is standard in many companies all over the world. It is used to continuously optimise existing production processes and to reduce the complexity of administrative processes. Unfortunately, in higher education, the awareness of lean management as a highly effective methodology is quite low.
Research aims. The research aim is to show how the lean strategy can be applied in university environments. Finally, this paper addresses the question why it is so difficult to implement lean in a university environment and how an institution of higher education can move forward towards becoming a lean university.
Methodology. Based on a literature review, five key lean principles are presented and examples of their implementation are discussed using short case studies from our own institution. We also compare our findings with those in the literature.
Key findings. Lean offers the chance to improve the management of higher education institutions. This requires a commitment on the part of the university top management aiming at convincing all stakeholders that a culture of lean helps the institution to be able to adapt to the rapidly changing environment of higher education.
In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand.
IT platforms as the foundation of digitized processes and products are vital in a digital economy. However, many companies’ platforms are liabilities, not strategic assets because of their complexity. Consequently, companies initiate IT complexity reduction programs. But these technology-centric programs at best provide temporary relief. Soon after, companies’ platforms become just as complex as before. Based on four case studies, we identify three non-technical drivers of platform complexity: (1) Lacking awareness of consequences business decisions have on platform complexity, (2) Lacking motivation to avoid platform complexity, (3) Lacking authority to protect platforms from complexity. We propose measures to address these drivers that can help achieve more sustainable impact on platform complexity: (1) Removing information asymmetries between those creating complexity and those dealing with complexity, (2) Redefining incentives to include long-term effects on platform complexity, (3) Redressing power imbalances between those who create complexity and those who have to manage it.
Die meisten Unternehmen steuern ihr operatives Marketing, ohne die Effektivität und die Effizienz der dabei eingesetzten Instrumente zu quantifizieren - in Anbetracht der Höhe typischer Marketingbudgets ein kritischer Befund. Wie kann man hier Abhilfe schaffen? Ein Blick auf eines der Schlüsselkonzepte von Industrie 4.0 zeigt einen möglichen Weg auf.
Der Zusammenschluss von Unternehmen in Lieferantennetzwerken auf Basis digitaler Plattformen bietet eine Möglichkeit, der Forderung nach Flexibilität in der Industrie 4.0 nachzukommen. Anhand der Charakterisierung eines realen Lieferantennetzwerkes werden use cases für die Lieferantenanbindung hergeleitet. Diese dienen als Diskussionsgrundlage von Potenzialen und Herausforderungen der Anbindung, wobei sich die Frage nach der optimalen Integrationstiefe stellt. Hierzu wurde ein anwenderorientiertes Entscheidungsmodell abgeleitet.
Angesichts des breiten Angebotsspektrums neuer Technologien und der Vielzahl verschieden verwendeter Begriffe rund um Industrie 4.0, stehen Unternehmen nicht selten orientierungslos vor der Herausforderung, individuelle Umsetzungsstrategien abzuleiten. Das vorliegende Reifegradmodell ermöglicht die Erfassung bereits im Produktionssystem implementierter Lean Management-Prinzipien und gibt praktikable Antworten auf die evolutionären Visionen, indem es realisierbare und individuelle Migrationspfade in Richtung Industrie 4.0 für Unternehmen aufzeigt.
This paper studies whether a monetary union can be managed solely by a rule based approach. The Five Presidents’ Report of the European Union rejects this idea. It suggests a centralisation of powers. We analyse the philosophy of policy rules from the vantage point of the German economic school of thought. There is evidence that a monetary union consisting of sovereign states is well organised by rules, together with the principle of subsidiarity. The root cause of the euro crisis is rather the weak enforcement of rules, compounded by structural problems. Therefore, we suggest a genuine rule-based paradigm for a stable future of the Economic and Monetary Union.