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In this paper, the essential sponsorship basics are presented and the communication instrument of sports sponsorship is illustrated. Building on this, both the perspectives of sponsors and sponsees are examined in detail. In addition, the special features of sports event sponsorships are highlighted. Finally, current developments in sports sponsorship in the context of the FIFA Soccer World Cup 2022 in Qatar and the UEFA European Soccer Championship 2024 in Germany are compared and discussed.
Das Thema des Direktvertriebs (Direct-to-Customer oder kurz D-to-C) in der Automobilindustrie ist en vogue, denn nach Valtech (2023, S. 2) ist die Umstellung der Vertriebsmodelle in dieser Branche unumgänglich. Die Covid-19-Pandemie hat zudem noch als Katalysator für den D-to-C fungiert und die digitale Transformation sowie die Akzeptanz virtueller Verkaufsprozesse beschleunigt.
This paper explores the application of People Analytics in
recruiting professors for universities of applied sciences. Using data-driven personas, the research project aims to identify and communicate the different paths and connections leading candidates to a professorship. The authors introduce the concept of personas, describe the underlying data source and derive an example for the current project.
Tech hubs (THs) and cognate structures are nowadays ubiquitous in the innovation ecosystem of Sub-Saharan African (SSA) countries. However, the concept of THs is fuzzy due to the lack of a clear and universally accepted definition. This ambiguity is further compounded by the diverse range of organizations that self-identify as hubs, or are categorized as such by others. As a result, research on THs in SSA remained limited. Against the backdrop of established research on the interconnectedness of technology, innovation and entrepreneurship in different organizational forms, this paper is meant to provide fresh insights into the study of THs in SSA. To advance future research, first, it reveals what is special about THs in SSA and how they are related to existing concepts. I particularly argue that they contour a fourth-wave model of incubation. Second, four main categories are unfolded to delineate THs in SSA which is the cornerstone for future research.
Automatic content creation system for augmented reality maintenance applications for legacy machines
(2024)
Augmented reality (AR) applications have great potential to assist maintenance workers in their operations. However, creating AR solutions is time-consuming and laborious, which limits its widespread adoption in the industry. It therefore often happens that even with the latest generation machines, instead of an AR solution, the user only receives an electronic manual for the equipment operation and maintenance. This is commonplace with legacy machines. For this reason, solutions are required that simplify the creation of such AR solutions. This paper presents an approach using an electronic manual as a basis to create fast and cost-effective AR solutions for maintenance. As part of the approach, an application was developed to automatically identify and subdivide the chapters of electronic manuals via the bookmarks in the table of contents. The contents are then automatically uploaded to a central server and indexed with a suitable marker to make the data retrievable. The prepared content can then be accessed for creating context-related AR instructions via the marker. The application is characterized by the fact that no developers or experts are required to prepare the information. In addition to complying with common design criteria, the clear presentation of the contents and the intuitive use of the system offer added value for the performance of maintenance tasks. Together, these two elements form a novel way to retrofit legacy machines with AR maintenance instructions. The practical validation of the system took place in a factory environment. For this purpose, the content was created for a filter change on a CNC milling machine. The results show that inexperienced users can extract appropriate content with the software application. Furthermore, it is shown that maintenance workers, can access the content with an AR application developed for the Microsoft HoloLens 2 and complete simple tasks provided in the manufacturer's electronic manual.
Based on social information processing theory, this research examines whether and how an employee’s proactive personality influences intrinsic and extrinsic career growth. It also examines the mediating effects of two types of proactive behaviors (voice behavior and taking charge) and the moderating effect of a leader’s proactive personality. A sample of 307 employee-leader dyads participated in this survey. Structural equation modeling was used to test the hypotheses, and the bootstrap procedure was used to test the indirect effects. Results show that an employee’s proactive personality has significant positive effects on both intrinsic and extrinsic career growth. The mediating effect of taking charge was confirmed, while the mediating effect of voice behavior was not. Leader proactive personality weakens the relationship between employee proactive personality and the two types of proactive behaviors. Employee proactive personality is more positively related to intrinsic and extrinsic career growth via proactive behaviors when a leader’s proactive personality is low. This study extends the literature on proactive personality, proactive behavior, and career development by examining the underlying determination, mediation, and moderation mechanisms.
Student-faculty interactions that promote learning are essential contributors to student retention, academic success and satisfaction. But the factors that causally initiate and frame these interactions are not well understood. Only if students evaluate these interactions as positive will they seek them. We conducted a survey experiment with students (n = 375) from a tuition-fee-free German business school, using conditional process analysis to assess which factors frame effective interactions. We focus on out-of-classroom standard and non-standard requests that students make to faculty, then investigate how faculty and student gender and students’ academic entitlement influence the interaction. Our study examines how students evaluate the interaction with faculty: when they seek interaction, their expectations of getting their requests approved, and their disappointment when their requests are declined. We find a significant influence of the request type along with moderating effects of faculty gender, student gender and student entitlement, particularly for non-standard work requests. We conclude with policy implications for university management: developing target-group-specific measures that facilitate the desired and positively evaluated student-faculty interactions might benefit all university stakeholders.
This article provides a stochastic agent-based model to exhibit the role of aggregation metrics in order to mitigate polarization in a complex society. Our sociophysics model is based on interacting and nonlinear Brownian agents, which allow us to study the emergence of collective opinions. The opinion of an agent, x i (t) is a continuous positive value in an interval [0, 1]. We find (i) most agent-metrics display similar outcomes. (ii) The middle-metric and noisy-metric obtain new opinion dynamics either towards assimilation or fragmentation. (iii) We show that a developed 2-stage metric provide new insights about convergence and equilibria. In summary, our simulation demonstrates the power of institutions, which affect the emergence of collective behavior. Consequently, opinion formation in a decentralized complex society is reliant to the individual information processing and rules of collective behavior.
In countries such as Germany, where municipalities have planning sovereignty, problems of urban sprawl often arise. As the dynamics of land development have not substantially subsided over the last years, the national government decided to test the instrument of ‘Tradable Planning Permits’ (TPP) in a nationwide field experiment with 87 municipalities involved. The field experiment was able to implement the key features of a TPP system in a laboratory setting with approximated real socioeconomic and planning conditions. In a TPP system allocated planning permits must be used by municipalities for developing land. The permits can be traded between local jurisdictions, so that they have flexibility in deciding how to comply with the regulation. In order to evaluate the performance of such a system, specific field data about future building areas and their impact on community budgets for the period 2014–2028 were collected. The field experiment contains several sessions with representatives of the municipalities and with students. The participants were confronted with two (municipalities) and four (students) schemes. The results show that a trading system can curb down land development in an effective and also efficient manner. However, depending on the regulatory framework, the trading schemes show different price developments and distributional effects. The unexperienced representatives of the local authorities can easily handle with the permits in the administration and in the established market. A trading scheme sets very high incentives to save open space and to direct development activities to areas within existing planning boundaries. It is therefore a promising instrument for Germany and also other regions or countries with an established land-use planning system.
The Commitment of Traders report (CoT) has been around for over 30 years, consistently revealing the futures positions of key market players. This study's primary aim is to use the comprehensive data from the Commitment of Traders reports to develop a short-term reversal trading strategy. Against the benchmark, a S&P 500 buy-and-hold approach with a Sharpe ratio of 1.07, the CoT long only strategy generated significant results in six individual markets. Extending the strategy to long-and-short, two markets outperformed the benchmark significantly. However, a scenario analysis indicated underperformance of the CoT strategy when traded in a portfolio, confirming that the chosen strategy parameters could not generate excess Sharpe ratios. Our results indicate that the Commodity Futures Trading Commission, more specifically the CoT report, contributed to efficient derivatives market.
Purpose
The authors study the valuation effect of corporate diversification in the initial phase of the COVID-19 pandemic in 2020 in Europe.
Design/methodology/approach
Applying a cross-sectional regression model to a sample of public companies headquartered in the European Union, the authors investigate the existence of and the change in a diversification discount between 2018 and 2020. By applying the Excess Q methodology, the authors make an industry adjustment of diversified companies to measure the value effect of corporate diversification.
Findings
The authors find an economically and statistically significant diversification discount that increases from an average Excess Q of −0.05 in 2019 to −0.10 in 2020. The diversified companies' inferior fundamental financial performance in 2020 accompanies the discount. The results deviate from those of previous research, which mostly show a decrease in the diversification discount in economic crises, and thereby, shed doubt on whether diversification provides insurance against pandemic-induced adverse value effects.
Originality/valueThe study distinguishes the role of corporate diversification during recessionary periods by establishing that the valuation effect of diversification depends on the nature of the crisis. The analysis incorporates criticism of previous studies concerning a biased methodology and uniform data source by applying the Excess Q methodology and using FactSet industry segment data.
Artificial intelligence is considered to be a significant technology for driving the future evolution of smart manufacturing environments. At the same time, automated guided vehicles (AGVs) play an essential role in manufacturing systems due to their potential to improve internal logistics by increasing production flexibility. Thereby, the productivity of the entire system relies on the quality of the schedule, which can achieve production cost savings by minimizing delays and the total makespan. However, traditional scheduling algorithms often have difficulties in adapting to changing environment conditions, and the performance of a selected algorithm depends on the individual scheduling problem. Therefore, this paper aimed to analyze the scheduling problem classes of AGVs by applying design science research to develop an algorithm selection approach. The designed artifact addressed a catalogue of characteristics that used several machine learning algorithms to find the optimal solution strategy for the intended scheduling problem. The contribution of this paper is the creation of an algorithm selection method that automatically selects a scheduling algorithm, depending on the problem class and the algorithm space. In this way, production efficiency can be increased by dynamically adapting the AGV schedules. A computational study with benchmark literature instances unveiled the successful implementation of constraint programming solvers for solving JSSP and FJSSP scheduling problems and machine learning algorithms for predicting the most promising solver. The performance of the solvers strongly depended on the given problem class and the problem instance. Consequently, the overall production performance increased by selecting the algorithms per instance. A field experiment in the learning factory at Reutlingen University enabled the validation of the approach within a running production scenario.
Supply chains have evolved into dynamic, interconnected supply networks, which increases the complexity of achieving end-to-end traceability of object flows and their experienced events. With its capability of ensuring a secure, transparent, and immutable environment without relying on a trusted third party, the emerging blockchain technology shows strong potential to enable end-to-end traceability in such complex multitiered supply networks. This paper aims to overcome the limitations of existing blockchain-based traceability architectures regarding their object-related event mapping ability, which involves mapping the creation and deletion of objects, their aggregation and disaggregation, transformation, and transaction, in one holistic architecture. Therefore, this paper proposes a novel ‘blueprint-based’ token concept, which allows clients to group tokens into different types, where tokens of the same type are non-fungible. Furthermore, blueprints can include minting conditions, which, for example, are necessary when mapping assembly processes. In addition, the token concept contains logic for reflecting all conducted object-related events in an integrated token history. Finally, for validation purposes, this article implements the architecture’s components in code and proves its applicability based on the Ethereum blockchain. As a result, the proposed blockchain-based traceability architecture covers all object-related supply chain events and proves its general-purpose end-to-end traceability capabilities of object flows.
This paper presents a description model for smart, connected devices used in a manufacturing context. Similar to the wide spread adoption of smart products for personal and private usage, recent developments lead to a plethora of devices offering a variety of features and capabilities. Manufacturing companies undergoing digital transformation demand guidance with respect to the systematic introduction of smart, connected devices. The introduction of smart connected devices constitutes a strategic decision cost due to the high future committed cost after introduction and maintaining a smart device fleet by a vendor. This paper aims to support the introduction efforts by classifying the devices and thus helping companies identify their specific requirements for smart, connected devices before initiating widespread procurement. By mapping the features of these devices based on various attributes, allows the clustering of smart, connected devices including a requirement list for their implementation on the shopfloor. Four individual commercially available smart connected devices were analyzed using the description model.
Parallel grippers offer multiple applications thanks to their flexibility. Their application field ranges from aerospace and automotive to medicine and communication technologies. However, the application of grippers has the problem of exhibition wear and errors during the execution of their operation. This affects the performance of the gripper. In this context, the remaining useful life (RUL) defines the remaining lifespan until failure for an asset at a particular time of operation occurs. The exact lifespan of an asset is uncertain, thus the RUL model and estimation must be derived from available sources of information. This paper presents a method for the estimation of the RUL for a two-jaw parallel gripper. After the introduction to the topic, an overview of existing literature and RUL methods are presented. Subsequently, the method for estimating the RUL of grippers is explained. Finally, the results are summarized and discussed before the outlook and further challenges are presented.
In diesem Beitrag wird der Einfluss von Zuschauern nach den pandemiebedingten Geisterspielen auf den Heimvorteil in der ersten Fußball-Bundesliga analysiert. Für die empirische Untersuchung werden die fünf Spielzeiten 2017/18 bis 2021/22 betrachtet. Während in der Geisterspielphase in der Saison 2019/20 der Heimvorteil vollständig verschwindet, steigt der Heimvorteil in der zweiten Geisterspielphase in der Saison 2020/21 mit der Zeit wieder auf vorpandemisches Niveau an. In der Saison 2021/22 ist nach einer kurzen Phase mit eingeschränkten Zuschauerkapazitäten ein signifikant größerer Heimvorteil als in der Zeit vor der Pandemie zu beobachten. Der überdurchschnittlich positive Effekt der Zuschauer in dieser letzten Phase verschwindet mit der Zeit trotz steigender Zuschauerzahlen. Der Einfluss von Fans auf den Heimvorteil ist insgesamt insbesondere auf psychologische Effekte auf die Spieler der Heimmannschaften zurückzuführen.
Digitalisierung in Corporate Mergers & Acquisitions (M&A)-Prozessen birgt ein erhebliches Potenzial zur Effizienz- und Effektivitätssteigerung, erfährt jedoch bislang in der betrieblichen Praxis nur eine geringe Aufmerksamkeit. Dieser Beitrag schlägt angesichts dessen ein Reifegradmodell vor, womit sich der Ist-Stand der digitalen Reife eines Unternehmens bei Corporate M&A ermitteln und darauf aufbauend Optimierungspotenziale identifizieren lassen. Grundlage der Modellerstellung sind einerseits eine Analyse der vorhandenen Reifegradmodelle und andererseits Interviews mit M&A-Experten unterschiedlicher Unternehmen.
Purpose – This paper explores, which employer attractiveness attributes Generation Z (Gen Z) talents prioritize. Comparing the findings for female and male participants, this study examines whether gender-specific work value orientations prevail among Gen Z talents and impact their expectations toward employers.
Design/methodology/approach – A survey was conducted among 308 students of business, economics and management in Germany. Data were collected using the employer attractiveness scale of Berthon and colleagues (2005) complemented by an additional dimension focusing on work–life balance.
Findings – Findings indicate that Gen Z talents primarily expect a fun work environment, a positive team atmosphere and supportive relations with colleagues and superiors. Application aspects and work–life balance enabling services are expected the least. Expectations of four of the six attributes measured differ significantly among women and men, indicating that traditional gender assumptions continue to be reflected in the work value orientations of Gen Z talents.
Research limitations/implications – The sample was limited to business, economics and management students in Germany. Additional research should include a wider variety of respondents of different disciplines and countries.
Practical implications – Practical implications refer to emphasizing the social value of employment in the employee value proposition and customizing employer branding activities by gender.
Originality/value – This study contributes to the literature by empirically determining which employer attractiveness attributes Gen Z talents expect and whether and how these expectations vary by gender.
Diese Studie untersucht den kurzfristigen Einfluss der Tagespflege auf die kindliche Entwicklung im Vergleich zur Betreuung in der Kita. Internationale Studien deuten darauf hin, dass der Besuch einer Tagespflege im Vergleich zur Kita eher negative Auswirkungen auf Kinder hat. Mithilfe der Neugeborenen-Kohorte des NEPS können wir evaluieren, ob dies auch im deutschen Kontext gilt. Wir nutzen zwei verschiedene methodische Ansätze, um den Effekt der Tagespflege zu schätzen. Unsere Ergebnisse zeigen, dass die Tagespflege für die Mehrzahl der untersuchten Entwicklungsindikatoren keinen statistisch signifikant schlechteren Einfluss auf die kindliche Entwicklung hat, außer im Bereich der Habituation.
Wertschätzung zählt
(2023)
Wie steht es mit den Sitten im B2B-Geschäft? Im Beitrag werden Wahrnehmung und Ursachen für den Sittenwandel im wirtschaftlichen Kontext in Deutschland und der Schweiz beleuchtet. Anhand einer Analyse der Werteforschung und Experteninterviews im B2B-Sales werden die Erscheinungsformen des Sittenwandels kritisch untersucht. Die Ergebnisse zeigen, dass Wertschätzung, Respekt und Vertrauen im Vertriebsbereich zwar einen hohen Wert besitzen, aber oft missachtet werden.
Die vorliegende Studie beschäftigt sich mit der Verbreitung des Customer-Success-Managements im deutschsprachigen Mittelstand und der Frage, wie eine erfolgreiche Implementierung dort durchgeführt werden kann. Die Ergebnisse zeigen, dass, vorgelagert zum eigentlichen Customer-Success-Management-Prozess, interne sowie externe Voraussetzungen im deutschsprachigen Mittelstand geschaffen werden müssen, um eine nachhaltige Implementierung gewährleisten zu können. Dazu zählt die Transformation vom reinen Produktfokus hin zu einer kunden- und servicezentrierten Unternehmensstrategie. Voraussetzung dafür ist die Erhöhung des Digitalisierungsgrads der Produkte und internen Prozesse sowie ein aktives Change-Management.
Dieser Beitrag untersucht, wer in Deutschland Bildungsminister:in wird. Zur Klärung dieser Frage entwickelten wir einen Datensatz, der die biografischen Merkmale aller Bildungsminister:innen der deutschen Bundesländer zwischen 1950 und 2020 enthält. Als Beispiel für die Nutzung des Datensatzes untersuchen wir die beiden Merkmale Geschlecht und frühere Berufserfahrung und verknüpfen diese Merkmale mit Indikatoren für die Größe und Entwicklung des Bildungsbudgets und die Dauer der Amtszeit. Wir zeigen, dass zwischen 1950 und 2020 deutlich mehr Männer als Frauen zum/zur Bildungsminister:in ernannt wurden, unabhängig davon, welche Parteien die Bildungsminister:innen stellten. Außerdem verfügt die Mehrheit der Bildungsminister:innen bei Amtsantritt nicht über vorherige Berufserfahrung als Lehrer:in. Die meisten Bildungsminister:innen haben jedoch bereits politische Erfahrung, wenn sie ihr Amt antreten. Unsere Datenbank, die die erste umfassende Erhebung biografischer Merkmale von Bildungsminister:innen in den deutschen Bundesländern enthält, steht allen interessierten Forscher:innen zur Verfügung.
Das Interview geht der Frage nach: Verändern neue Geschäftsmodelle die Unternehmenssteuerung? Dazu machen die Diskussionspartner am Beispiel der Automobilbranche auf vielfältige Veränderungen und Entwicklungen aufmerksam. Zentral ist die Herausbildung neuer Geschäftsmodelle, die die Funktionsweise und den Marktauftritt der Unternehmen zeitgerecht und wirtschaftlich erfolgreich gestalten sollen. Ebenso wichtig ist die Zusammenfassung der vielfältigen Steuerungsaktivitäten in einem Steuerungsmodell und deren fortlaufende Abstimmung mit den sich aus dem Geschäftsmodell jeweils ergebenden Steuerungsanforderungen.
Purpose
Job advertisements are important means of communicating role expectations for management accountants to the labor market. They provide information about which roles are sought and expected. However, which roles are communicated in job advertisements is unknown so far.
Design/methodology/approach
With a text-mining approach on a large sample of 889 job ads, the authors extract information on roles, type of firm and hierarchical position of the management accountant sought.
Findings
The results indicate an apparent mix of different role types with a strong focus on a classic watchdog role. However, the business partner role is more often sought for leadership positions or in family businesses and small- and medium-sized enterprises (SME).
Research limitations/implications
The main limitation is the lack of an agreed-upon measurement instrument for roles in job offers. The study results imply that corporate practice is not as theory-driven as is postulated and communicated in the management accounting community. This indicates the existence of a research-practice gap and tensions between different actors in the management accounting field.
Practical implications
The results challenge the current role discussion of professional organizations for management accountants as business partners.
Originality/value
The authors contribute the first study, which explicitly analyzes the communication of roles in job offers for management accountants. It indicates a discrepancy between scholarly discussion on roles and management accountants' work from an employer's perspective.
Towards a sustainable future, looking beyond the system boundaries of a single manufacturing company is necessary to promote meaningful collaborations in terms of circular economy principles. In this context digital data processing technologies to connect the potential collaborators are seen as enablers to make use of proven collaborative circular business models (CCBMs). Since most of such data processing technologies rely on features to describe the entities involved, it is essential to provide guidance for identifying and selecting the relevant and most appropriate ones. Defining critical success factors (CSFs) is considered a suitable instrument to describe the decisive factors. A systematic literature review (SLR), followed by a qualitative synthesis is investigating two scientific fields of work, namely (1) the general relevant features of CCBMs and, (2) methodologies for determining CSFs. This results in the development of a conceptual framework which provides guidance for digital applications that perform further digital processing based on the relevant CSFs relating to the specific CCBM.
Die Gewinnung und Bindung qualifizierter MINT-Mitarbeitender (Mathematik, Informatik, Naturwissenschaft und Technik) gehört zu den Herausforderungen des Personalmanagements, gerade in Bezug auf den weiblichen MINT-Nachwuchs. Spannend ist die Frage, ob Frauen Arbeitgebermerkmale anders gewichten als Männer und sich geschlechtsspezifische Präferenzen bei arbeitsplatzbezogenen Merkmalen auf den MINT-Kontext übertragen lassen. Eine empirische Untersuchung mit Studierenden technischer Studiengänge liefert Ansatzpunkte für die zielgruppenspezifische Gestaltung von Employer-Branding-Kampagnen und Rekrutierungsaktivitäten.
Resilienz gewinnt für produzierende Unternehmen immer mehr an Bedeutung. Es fehlen jedoch geeignete Maßzahlen, um ein Produktionssystem auf dessen Resilienzfähigkeit zu analysieren. Dieser Beitrag stellt Resilienzmessgrößen vor, welche es ermöglichen verschiedene Produktionssysteme zu vergleichen und zusätzlich Optimierungsmaßnahmen zu bewerten.
Condition monitoring supported with artificial intelligence, cloud computing, and industrial internet of things (IIoT) technologies increases the feasibility of predictive maintenance. However, the cost of traditional sensors, data acquisition systems, and the required information technology expert-knowledge challenge the industry. This paper presents a hybrid condition monitoring system (CMS) architecture consisting of a distributed, low-cost IIoT-sensor solution. The CMS uses micro-electro-mechanical system (MEMS) microphones for data acquisition, edge computing for signal preprocessing, and cloud computing, including artificial neural networks (ANN) for higher-level information processing. The system's feasibility is validated using a testbed for reciprocating linear-motion axes.
Machine failures’ consequences – a classification model considering ultra-efficiency criteria
(2023)
To strive for a sustainable production, maintenance has to evaluate possible machine failure consequences not just economically but also holistically. Approaches such as the ultra-efficiency factory consider energy, material, human/staff, emission, and organization as optimization dimensions. These ultra-efficiency dimensions can be considered for analyzing not only the respective machine failure but also the effects on the entire production system holistically. This paper presents an easy to use method, based on a questionnaire, for assessing the failure consequences of a machine malfunction in a production system considering the ultra-efficiency dimensions. The method was validated in a battery production.
Using predictive maintenance, more efficient processes can be implemented, leading to fewer maintenance costs and increased availability. The development of a predictive maintenance solution currently requires high efforts in time and capacity as well as often interdisciplinary cooperation. This paper presents a standardized model to describe a predictive maintenance use case. The description model is used to collect, present, and document the required information for the implementation of predictive maintenance use cases by and for different stakeholders. Based on this model, predictive maintenance solutions can be introduced more efficiently. The method is validated across departments in the automotive sector.
The increasing complexity and need for availability of automated guided vehicles (AGVs) pose challenges to companies, leading to a focus on new maintenance strategies. In this paper, a smart maintenance architecture based on a digital twin is presented to optimize the technical and economic effectiveness of AGV maintenance activities. To realize this, a literature review was conducted to identify the necessary requirements for Smart Maintenance and Digital Twins. The identified requirements were combined into modules and then integrated into an architecture. The architecture was evaluated on a real AGV on the battery as one of the critical components.
In dieser Arbeit werden Anforderungen an ein digitales Referenzmodell der Cell and Gene Therapy (CGT) Supply Chain mittels systematischer Literaturrecherche unter partieller Anwendung der Preferred-Reporting-Items-for-Systematic-Reviews-and-Meta-Analyses(PRISMA)-2020-Methode erarbeitet und erläutert. Die Ergebnisse der Literaturrecherche untermauern, dass die CGT Supply Chain standardisierte und automatisierte Prozesse benötigt, gewissen Transportanforderungen gerecht werden sowie eine lückenlose Rückverfolgbarkeit gewährleisten können muss. Die Anforderungen an das Referenzmodell lehnen sich z. T. an die Anforderungen des klassischen Supply-Chain-Operations-Reference(SCOR)-Modells an, bedürfen jedoch einer Veränderung und Weiterentwicklung unter Beachtung der Besonderheiten der CGT Supply Chain. Auf Basis eines Referenzmodells für die CGT Supply Chain, das die aus dieser Arbeit identifizierten Anforderungen beachtet, kann eine übergeordnete Managementplattform aufgebaut werden. Mit der digitalen Abbildung und Vernetzung aller Aktivitäten ist der Grundstein für die Integration in ein Enterprise-Resource-Planning(ERP)-System zum effektiven Data und Process Mining gelegt. Durch eine zunehmend bessere Datenqualität und -quantität entlang der Prozesse der CGT Supply Chain lassen sich verstärkt Informationen über die Prozesse selbst generieren, aus denen weitere Verbesserungsansätze hervorgehen. Eine CGT-Managementplattform bildet demnach die Grundlage für alle Prozesse innerhalb der CGT Supply Chain für einen kontinuierlichen Verbesserungsprozess.
Vertragsstrafen und Schadenspauschalen wegen verspäteter Lieferung in CISG-Einkaufsbedingungen
(2023)
Der Käufer will in seinen Einkaufsbedingungen die Folgen verspäteter Lieferungen regeln. Er will sicherstellen, dass der Verkäufer die Nachteile, die durch die Verspätung entstehen, voll ausgleichen muss. Das deutsche AGB-Recht setzt hier dem Käufer rechtliche Grenzen. Sie gelten grundsätzlich auch, wenn UN-Kaufrecht Anwendung findet und Rechtswahl oder Kollisionsrecht des Forumstaates auf deutsches Recht verweisen. Die Wirksamkeit der Klauseln hängt dann von den Wertungen ab, die dem UN-Kaufrecht zugrunde liegen. Bei der Gestaltung von Einkaufsbedingungen hat das Vorteile: Das UN-Kaufrecht schafft Freiräume, die man nicht hat, wenn nur das BGB gilt.
Einkaufsbedingungen weichen mitunter von der gesetzlichen Regelung der Folgen der verspäteten Lieferung ab: Hier finden sich oft Klauseln, die fixe Summen vorsehen. Mit ihnen will der Käufer sicherstellen, mindestens diese Summe vom Verkäufer bei verspäteter Lieferung zu erhalten. Das ist aber nicht das einzige Ziel, das der Käufer mit den fixen Summen verfolgt. Auch will er, dass der Verkäufer ihm Schäden ersetzt, die über diese fixe Summe hinausgehen. Darüber hinaus will der Käufer sich und sein Unternehmen nicht mit zusätzlichen Formalien belasten, etwa mit einer Pflicht, sich bei Annahme verspäteter Lieferungen weitergehende Rechte vorbehalten zu müssen. Beiden fixen Summen, die der Käufer wählen kann, ist zwischen Schadenspauschale und Vertragsstrafe zu unterscheiden. Die Vertragsstrafe soll als „Druckmittel“ die rechtzeitige Belieferung des Käufers sicherstellen, die Schadenspauschale soll dem Käufer helfen, seinen Schaden einfacher gerichtlich durchsetzen zu können. Gilt UN-Kaufrecht, ist die Vereinbarung von Vertragsstrafe oder Schadenspauschale zulässig. Das kann auch durch Einkaufsbedingungen geschehen.
In 2015, the United Nations adopted the Sustainable Development Goals (SDGs), a collection of 17 global objectives to promote economic, social and ecological development in all parts of the world. While the academic discussion on the contribution of companies to the Sustainable Development Goals has recently gained momentum, the role of business-to-business (B2B) partnerships in reaching the SDGs is underexplored, particularly when it comes to North-South relationships. With our research, we aim to fill this gap in the literature by investigating sales partnerships between German manufacturers and their distributors in African markets. Based on a qualitative analysis of 28 interviews with managers of German and African companies, we show that long-term partnerships and job creation, technology transfer, training as well as high standards are significant contributions of companies to achieve the SDGs. While several SDGs such as goals 4,6,13,16 and 17 are addressed by B2B partnership, we also discuss approaches on how the firms’ engagement could be further leveraged and expanded.
This study examines the phenomenon of Virtual Influencer (VI) marketing and its impact on customer purchase behavior. The aim is to understand the scope and impact of VI marketing. The study compares VI marketing to traditional Human Influencer (HI) marketing and identifies the unique benefits and challenges associated with VIs. A survey was conducted to gain insight into consumer attitudes and behaviors toward VIs. Key findings reveal varying levels of trust and acceptance of VIs among consumers. While some participants expressed openness to buying products promoted by VIs, others had reservations about their authenticity. The study also explores the potential role of VIs in the metaverse, highlighting business opportunities and challenges in this evolving digital landscape. Overall, this research sheds light on the growing influence of VIs and the need for further research in the field of marketing.
This study examines the underexplored areas of customer success management, focusing on the impact of leadership and companywide collaboration, and the role of customer success in overall firm performance. A qualitative research approach was utilized, which involved reviewing relevant literature and conducting an interview with the Vice President of Customer Success Management in B2B at a case company. Findings revealed that both leadership and pervasive collaboration greatly enhance the customer journey experience. Given that 75% of Annual Recurring Revenue is derived from existing customers, the substantial role of customer success in propelling business growth is affirmed. The study also demonstrated the importance of proactive customer engagement, assimilating customer feedback into products and services, and nurturing personal relationships with customers for fostering innovation. It further stressed the need for service provision and decision-making at various levels, as well as the implementation of a range of communication channels, to ensure customer success.
Obwohl die Wirkungsbeziehungen im Marketing oft einen nichtlinearen und interdependenten Charakter aufweisen, beschränkt sich die Modellbildung überwiegend auf einfache mathematische Funktionen. Daher wird in diesem Anwendungskontext der Einsatz des Machine Learning ausführlicher beleuchtet, das mit Verfahren wie Künstlichen Neuronalen Netzen die Modellierung sehr komplexer Zusammenhänge ermöglicht und dadurch relevante Einsatzpotenziale für aktuelle Fragestellungen der Marketingpraxis eröffnet.
In recent years, both fields, AI and VRE, have received increasing attention in scientific research. Thus, this article’s purpose is to investigate the potential of DL-based applications on VRE and as such provide an introduction to and structured overview of the field. First, we conduct a systematic literature review of the application of Artificial Intelligence (AI), especially Deep Learning (DL), on the integration of Variable Renewable Energy (VRE). Subsequently, we provide a comprehensive overview of specific DL-based solution approaches and evaluate their applicability, including a survey of the most applied and best suited DL architectures. We identify ten DL-based approaches to support the integration of VRE in modern power systems. We find (I) solar PV and wind power generation forecasting, (II) system scheduling and grid management, and (III) intelligent condition monitoring as three high potential application areas.
Cyber-Physical Production Systems increasingly use semantic information to meet the grown flexibility requirements. Ontologies are often used to represent and use this semantic information. Existing systems focus on mapping knowledge and less on the exchange with other relevant IT systems (e.g., ERP systems) in which crucial semantic information, often implicit, is contained. This article presents an approach that enables the exchange of semantic information via adapters. The approach is demonstrated by a use case utilizing an MES system and an ERP system.
Cyber-Physical Production Systems increasingly use semantic information to meet the grown flexibility requirements. Ontologies are often used to represent and use this semantic information. Existing systems focus on mapping knowledge and less on the exchange with other relevant IT systems (e.g., ERP systems) in which crucial semantic information, often implicit, is contained. This article presents an approach that enables the exchange of semantic information via adapters. The approach is demonstrated by a use case utilizing an MES system and an ERP system.
The Industry 4.0 paradigm requires concepts for integrating intelligent/ smart IoT Solutions into manufacturing. Such intelligent solutions are envisioned to increase flexibility and adaptability in smart factories. Especially autonomous cobots capable of adapting to changing conditions are a key enabler for changeable factory concepts. However, identifying the requirements and solution scenarios incorporating intelligent products challenges the manufacturing industry, especially in the SME sector. In pick and place scenarios, changing coordinate systems of workpiece carriers cause placing process errors. Using the IPIDS framework, this paper describes the development of a tool-center-point positioning method to improve the process stability of a collaborative robot in a changeable assembly workstation. Applying the framework identifies the requirement for an intelligent workpiece carrier as a part of the solution. Implementing and evaluating the solution within a changeable factory validates the IPIDS framework.
Due to constantly changing conditions, demand, and technologies, companies increasingly seek flexibility. Productivity results from automation, improved working conditions and the focus of people in production in interaction with machines. Unfortunately, the human factor is often not considered to increase flexibility and productivity with new concepts. This work aims to develop a hybrid assistance system that allows a dynamic configuration of cyber-physical production systems considering the current order situation and available resources utilizing simulation. The system also considers human factors in addition to economic factors, which contributes to the extended economic appraisal.
Why are organizations and markets slow to transform toward sustainability despite the abundant well-recognized opportunities it provides? An important subset of the phenomena this question addresses involves decision-makers recognizing the existence of opportunities but failing to undertake ambitious, effective, sufficient, or timely action. Building on existing research on capability traps, market formation, and managing sustainability, we focus on the forces con-straining organizations from developing the capabilities and market infrastructures required for sustainability transformations. We characterize types of sustainability initiatives and, using causal loop diagramming, visualize structures that enable and constrain how organizations can navigate individually and collectively worse-before-better dynamics resulting from uncertain,nonlinear, and delayed returns. Being under day-to-day pressures and deeply intertwined within their environment, organizational actors find it difficult to recognize, undertake, maintain, and coordinate necessary efforts internally and externally. We discuss research implications and directions for future research on avoiding these traps and accelerating sustainability transformations.
The EAT–Lancet planetary health diet (PHD) provides guidelines on a global scale and calls for red meat consumption to be halved. Operational PHD guidelines at country level have yet to be determined. Here we argue that the biological link between milk and bovine-meat production must be considered when operationalizing the globally calculated PHD to national contexts. Using a stylized computer simulation model rooted in a food system approach, we explore the impact of dietary scenarios on milk and bovine-meat production and show that ignoring this biological link can lead to substantial imbalances between national dietary guidelines and production outcomes and potentially lead to food waste. Furthermore, we assess current national dietary guidelines in Europe and find that most disregard this biological link and are incompatible with the PHD, with implications for policymakers and consumers to consider when adapting the PHD in national contexts.
In the context of Industry 4.0, intralogistics faces an increasingly complex and dynamic environment driven by a high level of product customisation and complex manufacturing processes. One approach to deal with these changing conditions is the decentralised and intelligent connectivity of intralogistics systems. However, wireless connectivity presents a major challenge in the industry due to strict requirements such as safety and real-time data transmission. In this context, the fifth generation of mobile communications (5G) is a promising technology to meet the requirements of safety-critical applications. Particularly, since 5G offers the possibility of establishing private 5G networks, also referred to as standalone non-public networks. Through their isolation from public networks, private 5G networks provide exclusive coverage for private organisations offering them high intrinsic network control and data security. However, 5G is still under development and is being gradually introduced in a continuous release process. This process lacks transparency regarding the performance of 5G in individual releases, complicating the successful adoption of 5G as an industrial communication. Additionally, the evaluation of 5G against the specified target performance is insufficient due to the impact of the environment and external interfering factors on 5G in the industrial environment. Therefore, this paper aims to develop a technical decision-support framework that takes a holistic approach to evaluate the practicality of 5G for intralogistics use cases by considering two fundamental stages. The first of these analyses technical parameters and characteristics of the use case to evaluate the theoretical feasibility of 5G. The second stage investigates the application's environment, which substantially impacts the practicality of 5G, for instance, the influence of surrounding materials. Finally, a case study validates the proposed framework by means of an autonomous mobile robot. As a result, the validation proves the proposed framework's applicability and shows the practicality of the autonomous mobile robot, when integrating it into a private 5G network testbed.
The Circular Economy aims to reintroduce the value of products back into the economic cycle at the same value chain level. While the activities of the Circular Economy are already well-defined, there exists a gap in how returned products are treated by the industry. This study aims to examine how a process should be designed to handle returned products in the context of the Circular Economy. To achieve this, a machine learning-based algorithm is used to classify data and extract relevant information throughout the product life cycle. The focus of this research is limited to land transportation systems within the Sharing Economy sector.
Um sich in einem schnelllebigen und globalen Markt nachhaltig wettbewerbsfähig aufzustellen, bedarf es innovativer Ansätze, Produkte sichtbar zu machen. Vorreiter wie Apple oder Microsoft stehen mit ihren Marketingstrategien und der Präsentation ihrer Produkte für eine neue Denkweise. Doch wie kann ein klein- oder mittelständiges Unternehmen (KMU) mit solchen Strategien konkurrieren und sich und die eigenen Produkte am Markt erfolgreich platzieren? Der vorliegende Beitrag zeigt auf, wie ein Markteinführungskonzept mithilfe des Design-Thinking-Ansatzes auf Basis der Kundenbedürfnisse modular und skalierbar ausgestaltet werden kann, um auf die jeweiligen Anforderungen des einzuführenden Produktes adaptierbar zu sein.
Project managers still face management problems in interorganizational Research and Development (R&D) projects due to their limited authority. Addressing a project culture which is conducive to cooperation and innovation in interorganizational R&D project management demands commitment of individual project members and thus balances this limited authority. However, the relational collaboration level at which project culture manifests itself is not addressed by current project management approaches, or it is addressed only at a late stage. Consequently, project culture develops within a predefined framework of project organization and organized contents and thus is not actively targeted. Therefore, a focus shift towards project culture becomes necessary. This can be done by a project-culture-aware management. The method CLIPS actively supports interorganizational project members in this kind of management. It should be integrable in the common project management approaches, that with its application all collaboration levels are addressed in interorganizational R&D project management. The goal of this paper is to demonstrate the integrability of the method CLIPS and show how it can be integrated in common project management approaches. This enriches interorganizational R&D project management by a project culture focus.
Managerial accountants spend a large part of their working time on more operational activities in cost accounting, reporting, and operational planning and budgeting. In all these areas, there has been increasing discussion in recent years, both in theory and practice, about using more digital technologies. For reporting, this means not only an intensified discussion of technologies such as RPA and AI but also more intensive changes to existing reporting systems. In particular, management information systems (MIS), which are maintained by managerial accountants and used by managers for corporate management, should be mentioned here. Based on an empirical survey in a large German company, this article discusses the requirements and assessments of users when switching from a regular MIS to a cloud-based system.