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Der Kundenservice bietet für das Marketing umfangreiche Ansätze zur Differenzierung. Dabei zahlen positive Serviceerlebnisse der Kunden auf unterschiedliche Marketingziele ein. Durch Social Media stehen darüber hinaus neue Möglichkeiten für den Servicedialog zur Verfügung. Der vorliegende Beitrag beschreibt die Umsetzung dieser Möglichkeiten bei der Telekom Deutschland GmbH.
New storage technologies, such as Flash and Non- Volatile Memories, with fundamentally different properties are appearing. Leveraging their performance and endurance requires a redesign of existing architecture and algorithms in modern high performance databases. Multi-Version Concurrency Control (MVCC) approaches in database systems, maintain multiple timestamped versions of a tuple. Once a transaction reads a tuple the database system tracks and returns the respective version eliminating lock-requests. Hence under MVCC reads are never blocked, which leverages well the excellent read performance (high throughput, low latency) of new storage technologies. Upon tuple updates, however, established implementations of MVCC approaches (such as Snapshot Isolation) lead to multiple random writes – caused by (i) creation of the new and (ii) in-place invalidation of the old version – thus generating suboptimal access patterns for the new storage media. The combination of an append based storage manager operating with tuple granularity and snapshot isolation addresses asymmetry and in-place updates. In this paper, we highlight novel aspects of log-based storage, in multi-version database systems on new storage media. We claim that multi-versioning and append-based storage can be used to effectively address asymmetry and endurance. We identify multi-versioning as the approach to address dataplacement in complex memory hierarchies. We focus on: version handling, (physical) version placement, compression and collocation of tuple versions on Flash storage and in complex memory hierarchies. We identify possible read- and cacherelated optimizations.
Nach Charles Darwin bestimmt die Kompetenz im Bereich Veränderungsmanagement zunehmend die Wettbewerbsfähigkeit von Organisationen: »It's not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.« Diese Sichtweise gewinnt auf Basis der mit Social Media verbundenen Veränderung der Unternehmensumwelt weiter an Bedeutung. Social Media eröffnet neue Freiheitsgrade in der unternehmensinternen aber auch gesellschaftlichen Kommunikation, die unumkehrbar und in einer rasanten Geschwindigkeit Unternehmen mit sich selbst konfrontieren. Wissenschaftliche Untersuchungen legen nahe, dass die meisten Unternehmen die Bedeutung ihrer eigenen Veränderungskompetenz noch nicht vollständig erfasst haben. Der Umgang mit Wandel ist in vielen Fällen naiv und folgt tradierten Organisationsmodellen. Unternehmen lassen sich jedoch nicht mechanisch im Stile einer Maschine verändern. Daher sind Ansätze gefragt, die den Fokus eher auf kulturelle und mikropolitische Faktoren lenken, prozessorientiert vorgehen und Social Media schrittweise in das eigene Geschäftsmodell integrieren. Der wichtigste Faktor ist und bleibt jedoch die Qualität der Führung. Das Top Management und final die Shareholder von Unternehmen müssen sich daher erneut überlegen, ob sie speziell in dieser Hinsicht optimal aufgestellt sind.
Telemedicine is becoming an increasingly important approach to diagnostic, treat or prevent diseases. However, the usage of Information Communication Technologies in healthcare results in a considerable amount of data that must be efficiently and securely transmitted. Many manufacturers provide telemedicine platforms without regarding interoperability, mobility and collaboration. This paper describes a collaborative mobile telemonitoring platform that can use the IEEE 11073 and HL7 communication standards or adapt proprietary protocols. The proposed platform also covers the security and modularity aspects. Furthermore this work introduces an Android-based prototype implementation
"Learning by doing" in Higher Education in technical disciplines is mostly realized by hands-on labs. It challenges the exploratory aptitude and curiosity of a person. But, exploratory learning is hindered by technical situations that are not easy to establish and to verify. Technical skills are, however, mandatory for employees in this area. On the other side, theoretical concepts are often compromised by commercial products. The challenge is to contrast and reconcile theory with practice. Another challenge is to implement a self-assessment and grading scheme that keeps up with the scalability of e-learning courses. In addition, it should allow the use of different commercial products in the labs and still grade the assignment results automatically in a uniform way. In two European Union funded projects we designed, implemented, and evaluated a unique e-learning reference model, which realizes a modularized teaching concept that provides easily reproducible virtual hands-on labs. The novelty of the approach is to use software products of industrial relevance to compare with theory and to contrast different implementations. In a sample case study, we demonstrate the automated assessment for the creative database modeling and design task. Pilot applications in several European countries demonstrated that the participants gained highly sustainable competences that improved their attractiveness for employment.
Der Beitrag gibt einen Überblick zum Stand der Vertrauensforschung in Marketing und Vertrieb. Dabei ist Vertrauen als Gegenstand der Forschung innerhalb des Relationship Marketing Ansatzes sehr gut etabliert. Bei der Definition des Vertrauensbegriffs stützt sich das Marketing auf die Erkenntnisse der sozialwirtschaftlichen Nachbardisziplinen. Soweit Kunden ihren Anbietern vertrauen, gehen sie grundsätzlich ein Risiko ein und machen sich hierdurch angreifbar. Man vertraut in einen Anbieter, ohne vorab genau zu wissen, ob das gewünschte Resultat einer Kooperation mit Sicherheit eintritt. Dies gilt umgekehrt auch für den Anbieter, der zum Teil erhebliche Vorinvestitionen tätigen muss, ohne vorab zu wissen, ob tatsächlich eine Geschäftsbeziehung mit einem Kunden entsteht. Vertrauen ist daher v.a. in komplexen und langfristigen Beziehungen zwischen Anbietern und Kunden eine wesentliche Ressource. Entsprechend thematisiert der Beitrag die Bedingungen und Auswirkungen von Vertrauen auf unterschiedlichen Ebenen. Dabei dominiert in Marketing und Vertrieb noch immer eine interpersonale Perspektive. Die Potentiale organisationaler Beziehungsstrategien sind zum gegenwärtigen Zeitpunkt eher schwach beleuchtet, jedoch greift der Beitrag einige Trends für die weitere Ausrichtung der Vertrauensforschung auf, die zukünftig stärker an Bedeutung gewinnen werden. Dabei ist grundsätzlich davon auszugehen, dass bei zunehmend volatilen Rahmenbedingungen das Interesse an Vertrauensfragen auch in Marketing und Vertrieb weiter zunimmt.
Der vorliegende Artikel beleuchtet die grundsätzlichen Möglichkeiten der Integration von Funktionalitäten der sozialen Medien in Unternehmen. Darauf aufbauend wird Social Commerce als zentraler Gegenstand der Unternehmensführung hergeleitet. Dabei stehen der kundenseitige Kaufprozess und dessen Schnittstellen zu Kommunikationsinstrumenten des Social Webs im Vordergrund. Gezeigt wird die Beeinflussung des individuellen Kaufprozesses durch Social Media. Diese Wirkungsdynamiken sind nachfolgend die Grundlage für die Deskription von möglichen strategischen Einsatzfeldern und Bereichen des Social Commerce in der Unternehmensführung.
When forecasting sales figures, not only the sales history but also the future price of a product will influence the sales quantity. At first sight, multivariate time series seem to be the appropriate model for this task. Nontheless, in real life history is not always repeatable, i.e. in the case of sales history there is only one price for a product at a given time. This complicates the design of a multivariate time series. However, for some seasonal or perishable products the price is rather a function of the expiration date than of the sales history. This additional information can help to design a more accurate and causal time series model. The proposed solution uses an univariate time series model but takes the price of a product as a parameter that influences systematically the prediction. The price influence is computed based on historical sales data using correlation analysis and adjustable price ranges to identify products with comparable history. Compared to other techniques this novel approach is easy to compute and allows to preset the price parameter for predictions and simulations. Tests with data from the Data Mining Cup 2012 demonstrate better results than established sophisticated time series methods.
When forecasting sales figures, not only the sales history but also the future price of a product will influence the sales quantity. At first sight, multivariate time series seem to be the appropriate model for this task. Nonetheless, in real life history is not always repeatable, i.e., in the case of sales history there is only one price for a product at a given time. This complicates the design of a multivariate time series. However, for some seasonal or perishable products the price is rather a function of the expiration date than of the sales history. This additional information can help to design a more accurate and causal time series model. The proposed solution uses an univariate time series model but takes the price of a product as a parameter that influences systematically the prediction based on a calculated periodicity. The price influence is computed based on historical sales data using correlation analysis and adjustable price ranges to identify products with comparable history. The periodicity is calculated based on a novel approach that is based on data folding and Pearson Correlation. Compared to other techniques this approach is easy to compute and allows to preset the price parameter for predictions and simulations. Tests with data from the Data Mining Cup 2012 as well as artificial data demonstrate better results than established sophisticated time series methods.
Energy-efficiency and safety became an important factor for car manufacturers. Thus, the cars have been optimised regarding the energy consumption and safety by optimising for example the power train or the engine. Besides the optimisation of the car itself, energy-efficiency and safety can also be increased by adapting the individual driving behaviour to the current driving situation. This paper introduces a driving system, which is in development. Its goal is to optimise the driving behaviour in terms of energy-efficiency and safety by giving recommendations to the driver. For the creation of a recommendation the driving system monitors the driver and the current driving situation as well as the car using in-vehicle sensors and serial-bus systems. On the basis of the acquired data, the driving system will give individual energy-efficiency and safety recommendations in real-time. This will allow eliminating bad driving habits, while considering the driver needs.
The workshop aims to discuss leading edge contributions to the interdisciplinary research area of ambient intelligence (AmI) applied to the domains of telemedicine and driving assistance. AmI refers to human centered environments attributed with sensors. The development of AmI in the two application domains of the workshop shares several commonalities: the extensive usage of networked devices and sensors, the design of artificial intelligence algorithms for diagnosis, including recommendation systems and qualitative reasoning or the application of mobile and wireless communication to their distributed systems. Together with the presentation of common aspects of Ambient Intelligence, a further goal of the workshop is to stimulate synergies among both application domains and present examples. The telemedicine domain can benefit from methodologies in designing complex devices, real-time conform system design, audiovisual or computer vision system design used in automotive driving assistance. Furthermore, the automotive domain can benefit from the usercentric view, biometric sensor data design, multi-user data bases for aggregation and diagnosis using big data like used in telemedicine. The German Government supports these research lines in its Hightec-Strategie under the domains “Health and Nutrition” and “Climate and Energy”. In Spain the term “Spanish Program for R&D Challenged Oriented Society – Challenge in energy safe, efficient and clean & Challenge in sustainable transport, smart and integrated” is used. Scientific contributions to the event are peer-reviewed by a suited program committee having members from Germany and Spain. The same committee is serving the JARCA workshop (Jornadas sobre Sistemas cualitativos y sus Aplicaciones en Diagnosis, Robótica e Inteligencia Ambiental - Conference on Qualitative Systems and their Applications in Diagnoses, Robotics and Ambient Intelligence) since 15 years. This workshop is sponsored by the German Academic Exchange Service (DAAD) under contract number 57070010.
The Fifth International Conference on Advances in Databases, Knowledge, and Data Applications [DBKDA 2013], held between January 27th- February 1st, 2013 in Seville, Spain, continued a series of international events covering a large spectrum of topics related to advances in fundamentals on databases, evolution of relation between databases and other domains, data base technologies and content processing, as well as specifics in applications domains databases. Advances in different technologies and domains related to databases triggered substantial improvements for content processing, information indexing, and data, process and knowledge mining. The push came from Web services, artificial intelligence, and agent technologies, as well as from the generalization of the XML adoption. High-speed communications and computations, large storage capacities, and loadbalancing for distributed databases access allow new approaches for content processing with incomplete patterns, advanced ranking algorithms and advanced indexing methods. Evolution on e-business, ehealth and telemedicine, bioinformatics, finance and marketing, geographical positioning systems put pressure on database communities to push the ‘de facto’ methods to support new requirements in terms of scalability, privacy, performance, indexing, and heterogeneity of both content and technology. We take here the opportunity to warmly thank all the members of the DBKDA 2013 Technical Program Committee, as well as the numerous reviewers. The creation of such a high quality conference program would not have been possible without their involvement. We also kindly thank all the authors who dedicated much of their time and efforts to contribute to DBKDA 2013. We truly believe that, thanks to all these efforts, the final conference program consisted of top quality contributions. Also, this event could not have been a reality without the support of many individuals, organizations, and sponsors. We are grateful to the members of the DBKDA 2013 organizing committee for their help in handling the logistics and for their work to make this professional meeting a success. We hope that DBKDA 2013 was a successful international forum for the exchange of ideas and results between academia and industry and for the promotion of progress in the fields of databases, knowledge and data applications. We are convinced that the participants found the event useful and communications very open. We also hope the attendees enjoyed the charm of Seville, Spain.