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Heinz, Alexander (1)
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2021
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Conference proceeding
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English
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American Marketing Association
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Machine learning in marketing: a systematic literature and text mining research
(2021)
Rossmann, Alexander
;
Bozkurt, Yusuf
;
Heinz, Alexander
This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.
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