Marc O’Polo for members – a customized omnichannel loyalty solution : a case study

  • This case study describes the emerging customized omnichannel loyalty solution of Marc O’Polo from a customer’s perspective. After the introduction of Marc O’Polo and their general omnichannel strategy, the loyalty program is described in detail, like Marc O’Polo for members and the mobile app, social media, direct mail and in-store capabilities. A discussion chapter closes the case study with research implications and open questions for Marc O’Polo.

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Metadaten
Name:Klede-Schnabel, Wanda; Bug, Peter
URN:urn:nbn:de:bsz:rt2-opus4-13777
Publisher:Reutlingen University
Place of publication:Reutlingen
Document Type:Book
Language:English
Year of Publication:2016
Tag:Marc O’Polo; case study; customer loyalty; direct mail; in-store; mobile app; omnichannel; social media
Pagenumber:30
First Page:1
Last Page:30
Dewey Decimal Classification:330 Wirtschaft
380 Handel, Kommunikation, Verkehr
Open Access:Ja
Licence (German):License Logo  Creative Commons - Namensnennung, nicht kommerziell, keine Bearbeitung