Volltext-Downloads (blau) und Frontdoor-Views (grau)

Marc O’Polo for members – a customized omnichannel loyalty solution : a case study

  • This case study describes the emerging customized omnichannel loyalty solution of Marc O’Polo from a customer’s perspective. After the introduction of Marc O’Polo and their general omnichannel strategy, the loyalty program is described in detail, like Marc O’Polo for members and the mobile app, social media, direct mail and in-store capabilities. A discussion chapter closes the case study with research implications and open questions for Marc O’Polo.

Download full text files

Export metadata

Additional Services

Search Google Scholar


Author of HS ReutlingenKlede-Schnabel, Wanda; Bug, Peter
Publisher:Hochschule Reutlingen
Place of publication:Reutlingen
Document Type:Book
Publication year:2016
Tag:Marc O’Polo; case study; customer loyalty; direct mail; in-store; mobile app; omnichannel; social media
Page Number:30
First Page:1
Last Page:30
DDC classes:330 Wirtschaft
380 Handel, Kommunikation, Verkehr
Open access?:Ja
Licence (German):License Logo  Creative Commons - Namensnennung, nicht kommerziell, keine Bearbeitung