Marc O’Polo for members – a customized omnichannel loyalty solution : a case study
- This case study describes the emerging customized omnichannel loyalty solution of Marc O’Polo from a customer’s perspective. After the introduction of Marc O’Polo and their general omnichannel strategy, the loyalty program is described in detail, like Marc O’Polo for members and the mobile app, social media, direct mail and in-store capabilities. A discussion chapter closes the case study with research implications and open questions for Marc O’Polo.
| Author of HS Reutlingen | Klede-Schnabel, Wanda; Bug, Peter |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-13777 |
| Publisher: | Hochschule Reutlingen |
| Place of publication: | Reutlingen |
| Document Type: | Book |
| Language: | English |
| Publication year: | 2016 |
| Tag: | Marc O’Polo; case study; customer loyalty; direct mail; in-store; mobile app; omnichannel; social media |
| Page Number: | 30 |
| First Page: | 1 |
| Last Page: | 30 |
| DDC classes: | 330 Wirtschaft |
| 380 Handel, Kommunikation, Verkehr | |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - Namensnennung, nicht kommerziell, keine Bearbeitung |
