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The customer foresight territory

  • Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.

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Author of HS ReutlingenSchwarz, Jan Oliver
Erschienen in:MundoPM
Place of publication:Sao Paolo
Document Type:Article
Year of Publication:2020
Page Number:10
First Page:68
Last Page:77
DDC classes:330 Wirtschaft
Open Access?:Nein