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Customer services in social media channels : an empirical analysis

  • This paper addresses the following four research questions: 1. How should customer service quality in social media channels be conceptualized on multiple levels? 2. Which aspects of customer service quality are important in enhancing customer satisfaction? 3. What outcomes are effected by customer service quality and customer satisfaction? 4. How effective are customer services delivered through social media channels (as compared to customer services delivered through other channels)?

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Metadaten
Author of HS ReutlingenRossmann, Alexander
ISBN:978-1-62993-585-0
Erschienen in:Innovating and collaborating in a global marketplace ; AMA Summer Educators' Conference 2013 ; AMA educators proceedings volume 24 ; Boston, Massachussetts, USA, 9 - 11 August 2013
Publisher:Curran Associates
Place of publication:Red Hook, NY
Editor:Rebecca Slotegraaf
Document Type:Conference Proceeding
Language:English
Year of Publication:2014
Page Number:2
First Page:342
Last Page:343
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:650 Management
Open Access?:Nein