Electronic word-of-mouth : a systematic literature analysis
- Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
| Author of HS Reutlingen | Schmäh, Marco; Wilke, Tim; Rossmann, Alexander |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-14269 |
| Handle: | https://dl.gi.de/handle/20.500.12116/112 |
| ISBN: | 978-3-88579-666-4 |
| Erschienen in: | Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, Böblingen, Germany. - (Lecture notes in informatics (LNI) - proceedings ; volume P-272) |
| Publisher: | Gesellschaft für Informatik e.V |
| Place of publication: | Bonn |
| Editor: | Alexander RossmannORCiD |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2017 |
| Tag: | communication; eWoM; electronic word-of-mouth; literature analysis |
| Page Number: | 12 |
| First Page: | 147 |
| Last Page: | 158 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 004 Informatik |
| Open access?: | Ja |
| Licence (German): |  Open Access |
