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Approach and tools for business model development in context of Industry 4.0

  • Due to Industry 4.0, the full value creation has the chance to undergo a fundamental technological transformation, the realisation of which, however, requires the commitment of every company for its own benefit. The new approaches of Industry 4.0 are often hardly evaluated, let alone proven, so that SMEs in particular often cannot properly estimate the potentials and risks, and often waiting too long with the migration towards Industry 4.0. In addition, they often do not pursue an integrated concept in order to identify possible potentials through changes in their business models. . As part of the research project "GEN-I 4.0 – Geschäftsmodell-Entwicklung für die Industrie 4.0” ", the ESB Business School at Reutlingen University of Applied Sciences and the Fraunhofer Institute for Industrial Engineering and Organization FHG IAO were engaged by the Baden-Württemberg Foundation from 2016 to 2018 to develop tools and an approach how the local economy can develop digital business models for itself in a methodical, beneficial and targeted manner. Through international analyses and interviews GEN-I 4.0 gained and concretized the knowledge required for the evaluation and selection of solutions and approaches for the transfer to develop digital business models. Together with the know-how of the project partners on Industry 4.0 and business model development, the findings were incorporated into the development of two software tools with which SMEs are shown the potentials of Industry 4.0 for their individual business model, online and in selfassessment, and given a comprehensive structured, concrete approach to development, as well as their individual risk. Users of the tools are supported by the selected platform for the networking of different players to implement innovative business models accompanied by coaching concepts for the companies in the follow-up and implementation of the assessment results.

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Author of HS ReutlingenHummel, Vera; Guldin, Marc
Erschienen in:Knowledge valorisation in the age of digitalization : International Conference on Competitive Manufacturing (COMA 19): Proceedings, 30 January 2019 – 1 February 2019, Stellenbosch, South Africa
Publisher:Stellenbosch University
Place of publication:Stellenbosch
Editor:Dimitri Dimitrov
Document Type:Conference proceeding
Publication year:2019
Tag:Industry 4.0; business model development; comprehensive approach; self-assessment
Page Number:6
First Page:131
Last Page:136
DDC classes:330 Wirtschaft
Open access?:Ja
Licence (German):License Logo  Open Access