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Digitalization as enabler for a holistic corporate performance management

  • A holistic approach to digitization enables decision-makers to achieve new efficiency in corporate performance management. The digitalization improves the quality, validity and speed of information retrieval and processing. At present, most corporations are confronted with the problem of not being able to organize, categorize and visualize decision-relevant information. To meet the challenges of information management, the Management Cockpit provides an information center for managers. In accordance with the specific working environment of the executives, the Management Cockpit offers a quick and comprehensive overview of the company's situation. Today, the current situation of a company is no longer only influenced by internal factors, but also by its public image. Social media monitoring and analysis is therefore a crucial component for the external factors of successful management. Real-time monitoring of the emotions and behaviors of consumers and customers thus contributes to effective controlling of allbusiness areas. The intelligent factories promise to collect data for internal factors, but the current reality in manufacturing looks different. Production often consists of a large number of different machines, with varying degrees of digitization and limited sensor data availability. In order to close this gap, we developed a compact sensor board with network components, which allows a flexible design with different sensors for a wide variety of applications. The sensor data enable decision makers to adapt the supply chain based on their internal and external observations in the Management Cockpit. Due to the realtime and long-term monitoring and analytic possibilities the Management Cockpit provides a multi-dimensional view of the company and supports an holistic Corporate Performance Management.

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Author of HS ReutlingenRoth, Armin; Baumung, Wjatscheslav
Erschienen in:Quarterly review of business disciplines : QRBD : a journal of the International Academy of Business Disciplines
Publisher:International Academy of Business Disciplines
Place of publication:Florida, US
Document Type:Journal article
Publication year:2020
Tag:corproate performance management; data mining; decision making; management cockpit
Page Number:11
First Page:53
Last Page:63
DDC classes:330 Wirtschaft
Open access?:Ja
Licence (German):License Logo  Open Access