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Erfolg durch Kooperation
(2009)
Das Internet gewinnt für das Marketing zunehmend an Bedeutung. Dabei liegt der Fokus auf sogenannten Social-Media-Anwendungen wie Facebook, Twitter oder XING. Für Unternehmen stellt sich die Frage, ob das veränderte Mediennutzungsverhalten der Kunden eine neue Marketinglogik induziert. Eine aktuelle Untersuchung gibt Einblicke in die Chancen und Risiken, Anwendungsbedingungen und Kontextfaktoren für die Nutzung von Social Media im Marketing.
Since 2000, Indian special economic zones were established with the intention to attract foreign direct investment. We present a first empirical assessment with new data from 1980 to 2010 and evaluate the outcome after 10 years. In general, our empirical results confirm that special economic zones attract FDI statistical significantly. Another finding of the study is that open economies with stable inflation attract more FDI than small and closed economies.
India’s growth: perspectives for Indo-European business “Skilled labour in India: bridging the gap”
(2011)
The following paper is based on a survey conducted for ESB Business School and will show how German companies perceive India’s labour market. Besides existing geographical and sectoral gaps we will reveal gaps in the required qualification profile. Thinking merely of hard qualification factors like education levels, skills etc., though, would be short-sighted. Often cited intercultural qualifications also play an important role.
What can be done? What should be done to bridge these gaps? These will be the leading questions of this chapter. We will discuss some solutions – not forgetting that the problems German companies face are complex and knowing there is no ideal way. However, we will see that some of the most urgent problems can be solved or reduced by Indo-European or Indo-German co operation models in the field of vocational training and institutions of higher education.
Redirected walking techniques allow people to walk in a larger virtual space than the physical extents of the laboratory. We describe two experiments conducted to investigate human sensitivity to walking on a curved path and to validate a new redirected walking technique. In a psychophysical experiment, we found that sensitivity to walking on a curved path was significantly lower for slower walking speeds (radius of 10 meters versus 22 meters). In an applied study, we investigated the influence of a velocity-dependent dynamic gain controller and an avatar controller on the average distance that participants were able to freely walk before needing to be reoriented. The mean walked distance was significantly greater in the dynamic gain controller condition, as compared to the static controller (22 meters versus 15 meters). Our results demonstrate that perceptually motivated dynamic redirected walking techniques, in combination with reorientation techniques, allow for unaided exploration of a large virtual city model.
The purpose of this study is to evaluate online German fashion shopping websites from a customer perspective, based on a two-dimensional conceptual framework covering
shopping experience and shopping quality. As the research methodology, an exploratory mystery shopping approach was used in order to compare online shops. The results were as follows. First, four categories of online shops were identified: heroes, marketing winners, process winners, and underperformers. Second, three main levers for improvement were elaborated: emotionality of websites, reducing complexity, and the introduction of an industry standard of payments. From These results, it is possible to analyze and benchmark websites and to adapt online Marketing decisions as well as general management strategies for online fashion Shopping companies. The study has originality and value as it is the first time that an Evaluation of websites has combined the consumer´s perspective before the purchase and its fulfillment (e.g. delivery) after the online purchase.
When forecasting sales figures, not only the sales history but also the future price of a product will influence the sales quantity. At first sight, multivariate time series seem to be the appropriate model for this task. Nonetheless, in real life history is not always repeatable, i.e., in the case of sales history there is only one price for a product at a given time. This complicates the design of a multivariate time series. However, for some seasonal or perishable products the price is rather a function of the expiration date than of the sales history. This additional information can help to design a more accurate and causal time series model. The proposed solution uses an univariate time series model but takes the price of a product as a parameter that influences systematically the prediction based on a calculated periodicity. The price influence is computed based on historical sales data using correlation analysis and adjustable price ranges to identify products with comparable history. The periodicity is calculated based on a novel approach that is based on data folding and Pearson Correlation. Compared to other techniques this approach is easy to compute and allows to preset the price parameter for predictions and simulations. Tests with data from the Data Mining Cup 2012 as well as artificial data demonstrate better results than established sophisticated time series methods.
"Learning by doing" in Higher Education in technical disciplines is mostly realized by hands-on labs. It challenges the exploratory aptitude and curiosity of a person. But, exploratory learning is hindered by technical situations that are not easy to establish and to verify. Technical skills are, however, mandatory for employees in this area. On the other side, theoretical concepts are often compromised by commercial products. The challenge is to contrast and reconcile theory with practice. Another challenge is to implement a self-assessment and grading scheme that keeps up with the scalability of e-learning courses. In addition, it should allow the use of different commercial products in the labs and still grade the assignment results automatically in a uniform way. In two European Union funded projects we designed, implemented, and evaluated a unique e-learning reference model, which realizes a modularized teaching concept that provides easily reproducible virtual hands-on labs. The novelty of the approach is to use software products of industrial relevance to compare with theory and to contrast different implementations. In a sample case study, we demonstrate the automated assessment for the creative database modeling and design task. Pilot applications in several European countries demonstrated that the participants gained highly sustainable competences that improved their attractiveness for employment.
Nach Charles Darwin bestimmt die Kompetenz im Bereich Veränderungsmanagement zunehmend die Wettbewerbsfähigkeit von Organisationen: »It's not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.« Diese Sichtweise gewinnt auf Basis der mit Social Media verbundenen Veränderung der Unternehmensumwelt weiter an Bedeutung. Social Media eröffnet neue Freiheitsgrade in der unternehmensinternen aber auch gesellschaftlichen Kommunikation, die unumkehrbar und in einer rasanten Geschwindigkeit Unternehmen mit sich selbst konfrontieren. Wissenschaftliche Untersuchungen legen nahe, dass die meisten Unternehmen die Bedeutung ihrer eigenen Veränderungskompetenz noch nicht vollständig erfasst haben. Der Umgang mit Wandel ist in vielen Fällen naiv und folgt tradierten Organisationsmodellen. Unternehmen lassen sich jedoch nicht mechanisch im Stile einer Maschine verändern. Daher sind Ansätze gefragt, die den Fokus eher auf kulturelle und mikropolitische Faktoren lenken, prozessorientiert vorgehen und Social Media schrittweise in das eigene Geschäftsmodell integrieren. Der wichtigste Faktor ist und bleibt jedoch die Qualität der Führung. Das Top Management und final die Shareholder von Unternehmen müssen sich daher erneut überlegen, ob sie speziell in dieser Hinsicht optimal aufgestellt sind.
Der Kundenservice bietet für das Marketing umfangreiche Ansätze zur Differenzierung. Dabei zahlen positive Serviceerlebnisse der Kunden auf unterschiedliche Marketingziele ein. Durch Social Media stehen darüber hinaus neue Möglichkeiten für den Servicedialog zur Verfügung. Der vorliegende Beitrag beschreibt die Umsetzung dieser Möglichkeiten bei der Telekom Deutschland GmbH.
Alle DAX30-Unternehmen kommunizieren ihre Kapitalkosten, ausgelöst einerseits aus IFRS-Vorgaben, andererseits, weil sie ihre wertorientierte Performancemessung und -steuerung belegen wollen. Bei der Berechnung der Kapitalkosten verwenden die Unternehmen i. d. R. den WACC-Ansatz. Die Tiefe der Angaben variiert von der bloßen Bekanntgabe eines Prozentsatzes bis hin zur vollständigen Offenlegung aller Inputfaktoren für deren Berechnung. Die Autoren argumentieren, dass die Transparenz der Kapitalkosten jedoch wenig Mehrwert schafft, da die in die Berechnung einfließenden Parameter wie z. B. risikoloser Zins, Marktrendite oder unternehmensindividuelles Beta stark schwanken bzw. nahezu willkürlich ermittelt werden. Die von den DAX30 Konzernen zurzeit praktizierte Form der Transparenz schafft für die Adressaten der Geschäftsberichte daher nur einen geringen Erkenntnisgewinn.
Der eine Eingliederungsvereinbarung ersetzende Verwaltungsakt ist rechtswidrig, wenn die gesetzlich vorgesehene Geltungsdauer ohne Ermessenserwägungen überschritten wird.
Werttreiber Lean Production
(2013)
Steigern Unternehmen, die Lean-Production-Methoden einsetzten, ihren Unternehmenswert, und wenn ja, wie sehr? Das Autorenteam der Hochschule Reutlingen hat das Zusammenspiel der Managementkonzepte Working Capital Management und Wertorientierung untersucht und stellt die ermutigenden Ergebnisse anhand je eines Szenarios für ein Großunternehmen und ein KMU vor.
Unraveling the double-edged sword : effects of cultural diversity on creativity and innovativeness
(2014)
Cultural diversity is considered a “double-edged sword” (Kravitz, 2005) as research on its effects on teams’ performance regularly delivers inconsistent and contradictory results. This paper makes an attempt to unravel the double-edged sword by discerning different forms of cultural diversity: separation and variety (Harrison & Klein, 2007). Based on a review of the literature, a conceptual model is developed hypothesizing that cultural variety yields positive, while cultural separation yields negative effects on team creativity and innovativeness. In addition the effects of national diversity are contrasted to proof whether national diversity can serve as a proxy for cultural diversity as is often practiced. The model is tested on a sample of 113 student teams of Entrepreneurship modules at 4 European universities. Cultural diversity is measured directly on the basis of individual team members’ cultural value orientations by means of the CPQ4 (Maznevski, DiStefano, Gomez, Noorderhaven & Wu, 2002). Data is analyzed using the PLS structural equation modeling technique. The results confirm the hypothesized impacts of cultural variety and separation on creativity but do not deliver evidence for impacts on innovativeness. Same is true for national diversity. Interestingly, national diversity does not show any relation to neither form of cultural diversity.
Im dritten Jahr der Rezession drehte sich in Mailand alles um die italienische Lebensart und um das Erbe der großen Designer. Die spektakulären Inszenierungen fehlten weitgehend auf der Messe und in den Schauräumen rund um die Via Durini, dafür hatte man sich auf das Produkt konzentriert. Wiederbelebung der Erfolgsmodelle, Überarbeitung in Material und Farbe, Fokus auf große Namen, das waren die Botschaften in Mailand. Eine menschlich existentielle Antwort auf die Krise der letzten Jahre, aber auch Hoffnung und Aufbruchsstimmung waren zu spüren. Die Eurozone erholt sich, politischer Neubeginn und selbstbewusste Kommunikation italienischer Kultur in Stil und Design, das waren die Botschaften, die die Messe und auch die Aussteller des "Fuorisalone" vermittelten.
Schnittschutzhosen bewahren viele Motorsägen-Benutzer vor Schnittverletzungen. Ob die im Neuzustand der Schnittschutzhose vorhandene Schnittsicherheit auch nach einem intensiven Kontakt mit Kraftstoff und Kettenschmieröl noch gewährleistet ist, wurde im Rahmen eines im Jahr 2013 abgeschlossenen Forschungsprojektes nachgegangen
Schnittschutzhosen stellen ein wesentliches Element der persönlichen Schutzausrüstung des Forstwirts dar, da sie schwerwiegende Verletzungen bei der Motorsägenarbeit verhindern können. Dies setzt aber eine entsprechende Pflege voraus. Welche Veränderungen die Fasern der Schnittschutzeinlage durch Waschvorgänge erfahren und welche Auswirkungen sich dadurch auf die Schnittsicherheit ergeben, wurde im Rahmen eines Forschungsprojektes untersucht
Dynamik beim Schleifen
(2014)
Schleifen ist ein Bearbeitungsverfahren zur Erzeugung höchster Oberflächengenauigkeiten. In vielen Fällen sind geschliffene Oberflächen Funktionsflächen der späteren Bauteile, bei denen es nicht nur auf die Maß- und Formhaltigkeit, sondern auch auf die Rauheit und das optische Erscheinungsbild ankommt. Doch viele Einflussgrößen aller an der Zerspanung beteiligten Komponenten können das Schleifergebnis trüben. An der FH Reutlingen forscht man daran, diese Einflussgrößen in den Griff zu bekommen.
Die Diskussion um Nachhaltigkeit und Ressourcenschonung hat die gesamte Industrie erreicht. Das Interesse an Naturfasern und Recyclingmaterialien ist gestiegen. An der Fakultät Textil und Design der Hochschule Reutlingen befasst sich die Forschungsgruppe Textile Verfahrenstechnik und Produktentwicklung in enger Kooperation mit mittelständischen Unternehmen mit Naturfasern und Recyclingmaterialien.
Die Hochschule Reutlingen hat eine vergleichende Untersuchung an Spannfuttern für Schaftfräser vorgenommen. Fazit: Die Steifigkeit einer Aufnahme hat einen stärkeren Einfluss auf das Schwingverhalten als das Dämpfungsvermögen.
Das dynamische Verhalten von Werkzeugmaschinen besitzt entscheidenden Einfluss auf die Bearbeitungsergebnisse. Zusammen mit dem Eigenverhalten der Maschine und dem Werkstück ergibt dies die für die Bearbeitungsgenauigkeit entscheidende statische Steifigkeit und die dynamische Nachgiebigkeit. Im Folgenden wird das Zusammenspiel dieser Komponenten im System näher dargestellt.
Im März dieses Jahres fand der Steuerprozess gegen Uli Hoeneß statt, der mit einer Verurteilung des damaligen Präsidenten und Aufsichtsratsvorsitzenden des FC Bayern München endete. Vor, während und nach dem mit Spannung erwarteten Prozess stellte das Deutsche Institut für Sportmarketing (DISM) in Kooperation mit dem Felddienstleister Norstat Germany über 7.000 Probanden in Deutschland im Rahmen einer Online-Befragung verschiedene Fragen zum Sportmarketing in Verbindung mit der Steueraffäre. Auf die zentralen Ergebnisse dieser Befragung wird im vorliegenden Forschungsreport eingegangen.
DMOS transistors are often subject to high power dissipation and thus substantial self-heating. This limits their safe operating area because very high device temperatures can lead to thermal runaway and subsequent destruction. Because the peak temperature usually occurs only in a small region in the device, it is possible to redistribute part of the dissipated power from the hot region to the cooler device areas. In this way, the peak temperature is reduced, whereas the total power dissipation is still the same. Assuming that a certain temperature must not be exceeded for safe operation, the improved device is now capable of withstanding higher amounts of energy with an unchanged device area. This paper presents two simple methods to redistribute the power dissipation density and thus lower the peak device temperature. The presented methods only require layout changes. They can easily be applied to modern power technologies without the need of process modifications. Both methods are implemented in test structures and investigated by simulations and measurements.
To improve the energy conversion efficiency of solar organic cells, the clue may lie in the development of devices inspired by an efficient light harvesting mechanism of some aquatic photosynthetic microorganisms that are adapted to low light intensity. Consequently, we investigated the pathways of excitation energy transfer (EET) from successive light harvesting pigments to the low energy level inside the phycobiliprotein antenna system of Acaryochloris marina, a cyanobacterium, using a time resolved absorption difference spectroscopy with a resolution time of 200 fs. The objective was to understand the actual biochemical process and pathways that determine the EET mechanism. Anisotropy of the EET pathway was calculated from the absorption change trace in order to determine the contribution of excitonic coupling. The results reveal a new electron energy relaxation pathway of 14 ps inside the phycocyanin component, which runs from phycocyanin to the terminal emitter. The bleaching of the 660 nm band suggests a broader absorption of the terminal emitter between 660 nm and 675 nm. Further, there are trimer depolarization kinetics of 450 fs and 500 fs in high and low ionic strength, respectively, which arise from the relaxation of the β84 and α84 in adjacent monomers of phycocyanin. Under conditions of low ionic strength buffer solution, the evolution of the kinetic amplitude during the depolarization of the trimer is suggestive of trimer conservation within the phycocyanin hexamer. The anisotropy values were 0.38 and 0.40 in high and in low ionic strength, respectively, indicating that there is no excitonic delocalization in the high energy level of phycocyanin hexamers.
Knowledge transfer is very important to our knowledge-based society and many approaches have been proposed to describe this transfer. However, these approaches take a rather abstract view on knowledge transfer, which makes implementation difficult. In order to address this issue, we introduce a layered model for knowledge transfer that structures the individual steps of knowledge transfer in more detail. This paper gives a description of the process and also an example of the application of the layered model for knowledge transfer. The example is located in the area of business process modelling. Business processes contain the important knowledge describing the procedures of the company to produce products and services. Knowledge transfer is the fundamental basis in the modelling and usage of Business processes, which makes it an interesting use case for the layered model for knowledge transfer.
We investigated the excitation modes of the light-harvesting protein phycocyanin (PC) from Thermosynechococcus vulcanus in the crystalline state using UV and near-infrared Raman spectroscopy. The spectra revealed the absence of a hydrogen out-of-plane wagging (HOOP) mode in the PC trimer, which suggests that the HOOP mode is activated in the intact PC rod, while it is not active in the PC trimer. Furthermore, in the PC trimer an intense mode at 984 cm−1 is assigned to the C–C stretching vibration while the mode at 454 cm−1 is likely due to ethyl group torsion. In contrast, in the similar chromophore phytochromobilin the C5,10,15-D wag mode at 622 cm−1 does not come from a downshift of the HOOP. Additionally, the absence of modes between 1200 and 1300 cm−1 rules out functional monomerization. A correlation between phycocyanobilin (PCB) and phycoerythrobilin (PEB) suggests that the PCB cofactors of the PC trimer appear in a conformation similar to that of PEB. The conformation of the PC rod is consistent with that of the allophycocyanin (APC) trimer, and thus excitonic flow is facilitated between these two independent light harvesting compounds. This excitonic flow from the PC rod to APC appears to be modulated by the vibration channels during HOOP wagging, C = C stretching, and the N–H rocking in-plan vibration.
In visual adaptive tracking, the tracker adapts to the target, background, and conditions of the image sequence. Each update introduces some error, so the tracker might drift away from the target over time. To increase the robustness against the drifting problem, we present three ideas on top of a particle filter framework: An optical-flow-based motion estimation, a learning strategy for preventing bad updates while staying adaptive, and a sliding window detector for failure detection and finding the best training examples. We experimentally evaluate the ideas using the BoBoT dataseta. The code of our tracker is available online.
Many companies practice performance management in the framework of a heterogeneous, grown mix of numerous separate decisions, instruments, processes and systems and not in terms of a strategically and systematically planned management system. Due to the inefficiency of the above mentioned performance management style, a holistic and integrated approach is a key factor. Performance management must be able to meet central objectives and requirements and set the groundwork for long-term corporate success. This article presents a central approach of the conception of holistic and long-term performance management. The five equal part disciplines are illustrated and demonstrate the issue and composition complexity of a performance management due to their characteristics and combination. The objective of this article is to display and communicate the performance management issue and its context through an easily comprehensible system without following a general recipe.
Global acting rating agencies were held responsible for the latest financial market crisis. False estimations in rating, non-transparent methods, processes and systems as well as a lack of qualification of rating analysts have been points of criticism. The level of the tightened regulation of the agencies in the USA and in Europe is pointed out in this article. All relevant institutions and norms as well as the international and national standards from the German point of view are presented and exhaustively analyzed. In doing so it is illustrated, that in this olio-political market one can definitely speak about protection with regard to the admission and accreditation of the agencies.
The intelligent recycling of plastics waste is a major concern. Because of the widespread use of polyethylene terephtalate, considerable amounts of PET waste are generated that are ideally re-introduced into the material cycle by generating second generation products without loss of materials performance. Chemical recycling methods are often expensive and entail environmentally hazardous by-products. Established mechanical methods generally provide materials of reduced quality, leading to products of lower quality. These drawbacks can be avoided by the development of new recycling methods that provide materials of high quality in every step of the production cycle. In the present work, oligomeric ethylene terephthalate with defined degrees of polymerization and defined molecular weight is produced by melt-mixing PET with different quantities of adipic acid as an alternative pathway of recycling PET with respect to conventional methods, offering ecofriendly and economical aspects. Additionally, block-copolyesters of defined block length are designed from the oligomeric products.
Ethylene terephthalate and ethylene naphthalate oligomers of defined degree of polymerization were synthesized via chemical recycling of the parent polymers. The oligomers were used as defined building blocks for the preparation of novel block-co-polyesters having tailored sequence compositions. The sequence lengths were systematically varied using Design of Experiments. The dispersive surface energy and the specific desorption energy of the co-polymers were determined by inverse gas chromatography. The study shows that polyethylene terephthalate-polyethylene naphthalate (PET-PEN) block-co-polyesters of defined sequence lengths can be prepared. Furthermore, the specific and dispersive surface energies of the obtained block-co-polyesters showed a linear dependence on the oligomer molecular weight and it was possible to regulate and control their interfacial properties. In contrast, with the corresponding random-block-co-polyesters no such dependence was found. The synthesized block-co-polyesters could be used as polymeric modifying agents for stabilizing PET-PEN polymer blends.
Melamine formaldehyde (MF) resins are widely used for the gluing and surface coating of wood-based consumer products in the interior design of living environments. MF resins are especially relevant in decorative laminate applications because of their good performance-to-price ratio. In their industrial processing, an important intermediate state is the liquid MF prepolymer that is used for decorative paper impregnation. Here, the drying of impregnated papers is investigated with respect to premature curing. A new method to quantify water release upon drying that allows estimation of the degree of undesired precuring is described. Since curing proceeds via polycondensation, crosslinking brings about the release of water molecules. By thermogravimetric analysis (TGA), drying was studied in terms of water release due to physical drying (elimination of “dilution water”) and chemical crosslinking of the prepolymer to a three-dimensional MF network (elimination of chemically liberated water). The results obtained by TGA/IR spectroscopic analysis of the liberated volatiles show that the emission of water from b-stage MF can be clearly analytically separated into a physical (evaporation of dilution water) and a chemical (liberation via condensation) sequence. TGA experiments were correlated with curing experiments performed with differential scanning calorimetry (DSC) to estimate the residual crosslinking capacities of the impregnated papers. The drying conditions used during the preparation of impregnated decorative papers seemed to significantly affect their remaining reactivity only when harsh drying conditions were used. Upon heat exposure for prolonged time, precuring of the oligomer units results in a shift of the temperature maxima in TGA.
The fiber deformations of once-dried, bleached and never-dried unbleached kraft pulps were studied with respect to their behavior in high- and low-consistency refining. The pulps were stained with congo red to experimentally highlight areas where the arrangement of the fibrils was altered by refining such as dislocated zones or slip planes. The stained fibers were analyzed with conventional Metso Fiberlab but also with a novel prototype measurement device utilizing a color imaging setup. The local intensity of the stain in the fiber was expressed as degree of overall damage (Overall fiber damage index, OFDI). The rewetted zero span tensile index (RWZSTI) was used to verify the OFDI with respect to the pulp strength. High consistency refining resulted in a clear increase in the number of kinks which negatively influenced the pulp strength. The OFDI which was used to detect the intensity of local fiber defects also responded accordingly. A higher OFDI resulted in a lower pulp strength. Low consistency refining removed a significant amount of kinks and resulted in an increase in fiber swelling. A slight increase in fibrillation and a significant increase in flake-like fines were also observed. The OFDI, however, was not reduced in low consistency refining as it would be expected by the removal of less severe dislocations. One reason proposed here is that low consistency refining created new fiber pores that allowed the dye to penetrate into the fiber wall similarly as it does in the zones of the dislocations.
Hardboards (HBs) (wet-process high-density fibreboards) were made in an industrial trial using a binder system consisting of cationic mimosa tannin and laccase or just cationic tannin without any thermosetting adhesive. The boards displayed superior mechanical strength compared to reference boards made with phenol–formaldehyde, easily exceeding the European standards for general-purpose HBs. The thickness swell of most of the boards was slightly greater than the standards would allow, so some optimisation is required in this area. The improved board properties appear to be mainly associated with ionic interactions involving quaternary amino groups in cationic tannin and negatively charged wood fibres rather than to cross-linking of fibres via laccase-assisted formation and coupling of radicals in tannin and fibre lignin.
Powder coating of engineered wood panels such as medium density fibreboards (MDF) is gaining industrial interest due to ecological and economic advantages of powder coating technology. For transferring powder coating technology to temperature-sensitive substrates like MDF, a thorough understanding of the melting, flowing and curing behaviour of the used low-bake resins is required. In the present study, thermo-analysis in combination with iso-conversional kinetic data analysis as well as rheometry is applied to characterise the properties of an epoxy-based powder coating. Neat resin and cured powder coating films are examined in order to define an ideal production window within which the resin is preferably applied and processed to yield satisfactory surface performance on the one hand and without exposing the carrier MDF too high a temperature load on the other hand to prevent the panel from deteriorating in mechanical strength. In order to produce powder coated films of high surface gloss – a feature that has not yet successfully been realized on MDF with powder coatings – a new curing technology, in-mould surface finishing, has been applied.
In vivo, cells encounter different physical and chemical signals in the extracellular matrix (ECM) which regulate their behavior. Examples of these signals are micro- and nanometer-sized features, the rigidity, and the chemical composition of the ECM. The study of cell responses to such cues is important to understand complex cell functions, some diseases, and is basis for the development of new biomaterials for applications in medical implants or regenerative medicine. Therefore, the development of new methods for surface modifications with controlled physical and chemical features is crucial. In this work, we report a new combination of micelle nanolithography (BCML) and soft micro-lithography, for the production of polyethylene glycol (PEG) hydrogels, with a micro-grooved surface and decoration with hexagonally precisely arranged gold nanoparticles (AU NPs). The Au-NPs are used for binding adhesive ligands in a well-defined density. First tests were performed by culturing human fibroblasts on the gels. Adhesion and alignment of the cells along the parallel grooves of the surface were investigated. The substrates could provide a new platform for studying cell contact guidance by micro structures, and may enable a more precise control of cell behavior by nanometrically controlled surface functionalization.
Poly(dimethylsiloxane) can be covalently coated with ultrathin NCO-sP(EO-stat-PO) hydrogel layers which permit covalent binding of cell adhesive moieties, while minimizing unspecific cell adhesion on non-functionalized areas. We applied long term uniaxial cyclic tensile strain (CTS) and revealed (a) the preservation of protein and cell-repellent properties of the NCO-sP(EO-stat-PO) coating and (b) the stability and bioactivity of a covalently bound fibronectin (FN) line pattern. We studied the adhesion of human dermal fibroblast (HDFs) on non-modified NCO-sP(EO-stat-PO) coatings and on the FN. HDFs adhered to FN and oriented their cell bodies and actin fibers along the FN lines independently of the direction of CTS. This mechanical long term stability of the bioactive, patterned surface allows unraveling biomechanical stimuli for cellular signaling and behavior to understand physiological and pathological cell phenomenon. Additionally, it allows for the application in wound healing assays, tissue engineering, and implant development demanding spatial control over specific cell adhesion.
It is well established that the mechanical environment influences cell functions in health and disease. Here, we address how the mechanical environment influences tumor growth, in particular, the shape of solid tumors. In an in vitro tumor model, which isolates mechanical interactions between cancer tumor cells and a hydrogel, we find that tumors grow as ellipsoids, resembling the same, oft-reported observation of in vivo tumors. Specifically, an oblate ellipsoidal tumor shape robustly occurs when the tumors grow in hydrogels that are stiffer than the tumors, but when they grow in more compliant hydrogels they remain closer to spherical in shape. Using large scale, nonlinear elasticity computations we Show that the oblate ellipsoidal shape minimizes the elastic free energy of the tumor-hydrogel system. Having eliminated a number of other candidate explanations, we hypothesize that minimization of the elastic free energy is the reason for predominance of the experimentally observed ellipsoidal shape. This result may hold significance for explaining the shape progressio.
Whither the german council of economic experts? The past and future of public economic advice
(2014)
The article discusses the development and impact of the German Council of Economic Experts (GCEE). Firstly, the author studies the historical origins and the institutional setup of the GCEE. In the second step, an analyse of the impact of the annual reports of the German Council is given, along with the international comparison with other advisory boards. Finally, the paper discusses the current economic challenges and the need of modernization of the GCEE in special and political advisory boards in general.
This article focuses on potential economic implications of a free trade agreement (FTA) between the European Union (EU) and the Indian Federation. The economic implications are evaluated by estimating an Extended gravity model for all existing FTAs with the Indian Federation. Moreover, we control for the trade contribution of EU member countries in our econometric model during the period from 1990 until 2008. The results show a significant increase in trade, if there is a free trade agreement between India and another country. Interestingly, we find that India has the largest positive impact from FTAs with more advanced economies. Thus, we reaffirm the potential benefits of trade relationships between the EU and India.
This paper provides a quantitative approach to measuring the effectiveness of ambush marketing by using Google data. To our knowledge, it is one of the first studies that develop an empirical approach that directly measures the attention effect of ambush marketing in sports. The new data consists of 14 ambushers (treatment group) and 26 official sponsors (control group) and covers the time period of 2004 to 2012. These firms conducted marketing activities during the past football World Cups and European Championships. The innovation in our paper is the measurement method of attention by means of Google. The results are as follows: First ambush marketing increases product attention significantly. Second the product awareness of ambushers is greater or the same to that of official sponsors. Finally, we demonstrate that ambush marketing has positive impacts on the company's performance. Overall, we conclude that Google provide new insights for the analysis of ambush marketing.
Strategy to adjust people’s performance capabilities to new requirements and grantee employability in the world of work. Good examples for this are the current changes in the logistics environment. Regularly, new services and processes close to production were taken into the portfolio of logistics enterprises, so the daily Tasks are changing continuously for the skilled works.
LOPEC aims in developing and offering special-tailored training for Lean Logistics and required basic skills for skilled workers on shopfloor level. Needed know-how for today’s challenges in logistics will be transferred. Another aspect of LOPEC is the development and use of a personal excellence self-assessment that allows a Person to assess and thus improve his/her own level of maturity in employability skills. Thus, LOPEC is aiming at People ehancement as entry ticket to lifelong continuous learning by increasing the maturity level of personal logistic excellence. A common European view for “Logistics personal excellence” for skilled workers will ensure that the final product is an open product, using international, pan European validated standards. As results LOPEC will provide training modules for post-secondary education in the area of Lean Logistics, required basics skills and offers transparency of personal excellence with a personal self-assessment Software solution, regarding the personal maturity Level of hard and soft skills at any time. It can be used as an innovative tool for monitoring personal lifelong learning routes as well as within companies as a strategic tool within Human Resource Development.
The capability of the method of Immersion transmission ellipsometry (ITE) (Jung et al. Int Patent WO, 2004/109260) to not only determine three-dimensional refractive indices in anisotropic thin films (which was already possible in the past), but even their gradients along the z-direction (perpendicular to the film plane) is investigated in this paper. It is shown that the determination of orientation gradients in deep-sub-lm films becomes possible by applying ITE in combination with reflection ellipsometry. The technique is supplemented by atomic force microscopy for measuring the film thickness. For a photooriented thin film, no gradient was found, as expected. For a photo-oriented film, which was subsequently annealed in a nematic liquid crystalline phase, an order was found similar to the one applied in vertically aligned nematic displays, with a tilt angle varying along the z-direction. For fresh films, gradients were only detected for the refractive index perpendicular to the film plane, as expected.
The powder coating of veneered particle boards by the sequence electrostatic powder application -powder curing via hot pressing is studied in order to create high gloss surfaces. To obtain an appealingaspect, veneer Sheets were glued by heat and pressure on top of particle boards and the resulting surfaceswere used as carrier substrates for powder coat finishing. Prior to the powder coating, the veneeredparticle board surfaces were pre-treated by sanding to obtain good uniformity and the boards werestored in a climate chamber at controlled temperature and humidity conditions to adjust an appropriate electrical surface resistance. Characterization of surface texture was done by 3D microscopy. The surfaceelectrical resistance was measured for the six veneers before and after their application on the particleboard surface. A transparent powder top-coat was applied electrostatically onto the veneered particleboard surface. Curing of the powder was done using a heated press at 130◦C for 8 min and a smooth, glossy coating was obtained on the veneered surfaces. By applying different amounts of powder thecoating thickness could be varied and the optimum amount of powder was determined for each veneer type.
This paper studies the impact of governmental transparency on the political business cycle. The literature on electoral cycles finds evidence that cycles depend on the stage of the economy. However, we show a reliance of the cycle on transparency. We use data for G7 countries and compare it with less developed OECD countries. Our theory states that transparency reduces the political cycles due to peer pressure and by voting outs. We confirm the theory with an econometric assessment of 34 countries from 1970 to 2012. We discover smaller cycles in countries with a higher transparency, especially in G7-countries.
Decorative laminates based on melamine formaldehyde (MF) resin impregnated papers are used at great extent for surface finishing of engineered wood that is used for furniture, kitchen, and working surfaces, flooring and exterior cladding. In all these applications, optically flawless appearance is a major issue. The work described here is focused on enhancing the cleanability and antifingerprint properties of smooth, matt surface-finished melamine-coated particleboards for furniture fronts, without at the same time changing or deteriorating other important surface parameters such as hardness, roughness or gloss. In order to adjust the surface polarity of a low pressure melamine film, novel interface-active macromolecular compounds were prepared and tested for their suitability as an antifingerprint additive. Two hydroxy-functional surfactants (polydimethysiloxane, PDMS-OH and perfluoroether, PF-OH) were oxidized under mild conditions to the corresponding aldehydes (PDMS-CHO and PF-CHO) using a pyridinium chlorochromate catalyst. With the most promising oxidized polymeric additive, PDMS-CHO, the contact angles against water, n-hexadecane, and squalene increased from 79.8°, 26.3° and 31.4° for the pure MF surface to 108.5°, 54.8°, and 59.3°, respectively, for the modified MF surfaces. While for the laminated MF surface based on the oxidized fluoroether the gloss values were much higher than required, for the surfaces based on oxidized polydimethylsiloxane the technological values as well as the lower gloss values were in agreement with the requirements and showed much improved surface cleanability, as was also confirmed by colorimetric measurements.
Clay minerals play an increasingly important role as functional fillers and reinforcing materials for clay polymer nanocomposites (CPN) in advanced applications. Among the prerequisites necessary for polymer improvement by clay minerals are homogeneous and stable Distribution of the clay mineral throughout the CPN, good compatibility of the reinforcement with the Matrix component and suitable processability. Typically, clay minerals are surface-modified with organic interface active compounds like detergents or silanes to obtain favorable properties as filler. They are incorporated into the polymer matrix using manufacturing Equipment like extruders, batch reactors or other mixing machines. In order for the surface modification to survive the stresses and strains during incorporation, the modified clay minerals must display sufficient thermal and mechanical stability to retain the compatibilizing effect. In the present study, thermogravimetry was used in combination with isoconversional kinetic analysis to determine the thermal stability of a silane-modified clay mineral based on bentonite. These findings were compared with the stability of the same clay mineral that was only surfactant-modified. It was found that silane modification leads to significantly improved thermal stability, which depends strongly on the type of silane employed.
A vapor permeation processes for the separation of aromatic compounds from aliphatic compounds
(2014)
A number of rubbery and glassy membranes have been prepared and evaluated in vapor permeation experiments for separation of aromatic/aliphatic mixtures, using 5/95 (wt:wt) toluene/methylcyclohexane (MCH) as a model solution. Candidate membranes that met the required toluene/MCH selectivity of ≥ 10 were identified. The stability of the candidate membranes was tested by cycling the experiment between higher toluene concentrations and the original 5 wt% level. The best membrane produced has a toluene permeance of 280 gpu and a toluene/MCH selectivity of 13 when tested with a vapor feed of the model mixture at its boiling point and at atmospheric pressure. When a series of related membrane materials are compared, there is a sharp trade-off between membrane permeance and membrane selectivity. A process design study based on the experimental results was conducted. The best preliminary membrane design uses 45% of the energy of a conventional distillation process.
Stent graft visualization and planning tool for endovascular surgery using finite element analysis
(2014)
Purpose: A new approach to optimize stent graft selection for endovascular aortic repair is the use of finite element analysis. Once the finite element model is created and solved, a software module is needed to view the simulation results in the clinical work environment. A new tool for Interpretation of simulation results, named Medical Postprocessor, that enables comparison of different stent graft configurations and products was designed, implemented and tested. Methods Aortic endovascular stent graft ring forces and sealing states in the vessel landing zone of three different configurations were provided in a surgical planning software using the Medical Imaging Interaction Tool Kit (MITK) Software system. For data interpretation, software modules for 2D and 3D presentations were implemented. Ten surgeons evaluated the software features of the Medical Postprocessor. These surgeons performed usability tests and answered questionnaires based on their experience with the system.
Results: The Medical Postprocessor visualization system enabled vascular surgeons to determine the configuration with the highest overall fixation force in 16 ± 6 s, best proximal sealing in 56±24 s and highest proximal fixation force in 38 ± 12 s. The majority considered the multiformat data provided helpful and found the Medical Postprocessor to be an efficient decision support system for stent graft selection. The evaluation of the user interface results in an ISONORMconform user interface (113.5 points).
Conclusion: The Medical Postprocessor visualization Software tool for analyzing stent graft properties was evaluated by vascular surgeons. The results show that the software can assist the interpretation of simulation results to optimize stent graft configuration and sizing.
Plasma polymerization is used for the modification and control of surface properties of a highly transparent, thermoplastic elastomeric silicone copolymer, GENIOMER® 80 (G80). PEG-like diglyme plasma polymer films were deposited with ether retentions varying between 20% and 70% as measured by X-ray photoelectron spectroscopy analysis which did not affect the transparency of the substrate. Films with ether retentions of greater than 70% inhibit protein binding (bovine serum albumin and fibrinogen) and cell proliferation. A short oxygen plasma pretreatment enhances the adhesion and stability of the film as shown by protein binding and cell adhesion experiments. The transparency of the material and the stability of the coating makes this material a versatile bulk material for technical (e.g., lab-on-a-chip) and biomedical (e.g., intraocular lens) applications. The G80/plasma polymer composite is stable against vigorous washing and storage over 5 months and, therefore, offers an attractive alternative to poly(dimethylsiloxane).
The article discusses how drama can support language learning at the university level and how drama can also support learners in acquiring professional competences. In the first part, the article will briefly outline forms of drama in language teaching. It will discuss its benefits, such as putting language in context, making learning holistic and memorable, improving learners’ social and personal competences. The second part describes aspects of drama beneficial for language learning in a professional context and gives a concrete teaching example: theatre projects with a focus on business English.
Intra-operative fluoroscopy-guided assistance system for transcatheter aortic valve implantation
(2014)
A new surgical assistance system has been developed to assist the correct positioning of the AVP during transapical TAVI. The developed assistance system automatically defines the target area for implanting the AVP under live 2-D fluoroscopy guidance. Moreover, this surgical assistance system works with low levels of contrast agent for the final deployment of AVP, reducing therefore long-term negative effects, such as renal failure in the elderly and high-risk patients.
This paper examines the relationship of asset Price determination via Google data. To capture this relation, I create a model and estimate several time series’ regressions. I use weekly data from 2004 to 2010 from 30 international banks. To my knowledge this is the first study which differentiates between Google’s search volume and Google’s search clicks. I show that asset prices are positively related to the rate of change in Google’s search volume, trading volume and the level of Google search clicks. Secondly, I demonstrate that the absolute level of Google’s search volume and Google’s search clicks
behave differently regarding the asset price dynamics. Google’s search volume, which measures long-run searches, is negatively related while Google’s search clicks have a positive relationship to asset prices. Hence, Google’s data offer new insights on both measuring attention and pricing financial assets.
This paper develops a new governance scheme for a stable and lasting European Monetary Union (EMU). I demonstrate that existing economic governance is based on flawed incentives especially due to insufficient macroeconomic coordination, failures of institutional enforcement and animal spirit in financial markets. All this caused the European sovereign debt crisis in 2010. Consequently, the EMU crisis is not a conundrum at all rather a failure of national and supranational governance. To tackle this problem, I propose a return to flexible but compulsory rules driven by market forces. The new governance principles shall promote the compliance and effective enforcement of rules.
Applied mathematical theory for monetary-fiscal interaction in a supranational monetary union
(2014)
I utilize a differentiable dynamical system á la Lotka-Voletrra and explain monetary and fiscal interaction in a supranational monetary union. The paper demonstrates an applied mathematical approach that provides useful insights about the interaction mechanisms in theoretical economics in general and a monetary union in particular. I find that a common central bank is necessary but not sufficient to tackle the new interaction problems in a supranational monetary union, such as the free-riding behaviour of fiscal policies. Moreover, I show that upranational institutions, rules or laws are essential to mitigate violations of decentralized fiscal policies.
Die Finanzkrise lies Europa und die Welt erzittern - die Staatsverschuldungskriese wurde zur Zerreißprobe für die Eurozone. Inzwischen hat sich die Situation wieder stabilisiert, doch nun steht die Eurozone vor der Herausforderung, einen Reform-Prozess anzustoßen, der das Überleben des Euros auf lange Sicht sichern soll.
The spreading area of cells has been shown to play a central role in the determination of cell fate and tissue morphogenesis; however, a clear understanding of how spread cell area is determined is still lacking. The observation that cell area and force generally increase with substrate rigidity suggests that cell area is dictated mechanically, by means of a force-balance between the cell and the substrate. A simple mechanical model, corroborated by experimental measurements of cell area and force is presented to analyze the temporal force balance between the cell and the substrate during spreading. The cell is modeled as a thin elastic disc that is actively pulled by lamellipodia protrusions at the cell front. The essential molecular mechanisms of the motor activity at the cell front, including, actin polymerization, adhesion kinetics, and the actin retrograde flow, are accounted for and used to predict the dynamics of cell spreading on elastic substrates; simple, closed-form expressions for the evolution of cell size and force are derived. Time-resolved, traction force microscopy, combined with measurements of cell area are performed to investigate the simultaneous variations of cell size and force. We find that cell area and force increase simultaneously during spreading but the force develops with an apparent delay relative to the increase in cell area. We demonstrate that this may reflect the strain-stiffening property of the cytoskeleton. We further demonstrate that the radial cell force is a concave function of spreading speed and that this may reflect the strengthening of cell–substrate adhesions during spreading.
Increasing number of studies are focused on how adherent cells respond, in vitro, to different properties of a material. Typical properties are the surface chemistry, topographical cues (at the nano- and micro-scale) of the surface, and the substrate stiffness. Cell Response studies are of importance for designing new biomaterials with applications in cell culture technologies, regenerative medicine, or for medical implants. However, only very few studies take the cell age factor, respectively the donor age, into account. In this work, we tested two types of human vascular cells (smooth muscle and endothelial cells) from old and young donors on (a) micro-structured surfaces made of pol (dimethylsiloxane) or on (b) flat polyacrylamide hydrogels with varying stiffnesses. These experiments reveal age-dependent and cell typedependent differences in the cell response to the topography and stiffness, and may establish the Basis for further studies focusing on cell age-dependent responses.
The surface properties of human meibomian lipids (MGS), the major constituent of the tear film (TF) lipid layer, are of key importance for TF stability. The dynamic interfacial properties of films by MGS from normal eyes (nMGS) and eyes with meibomian gland dysfunction (dMGS) were studied using a Langmuir surface balance. The behavior of the samples during dynamic area changes was evaluated by surface pressure–area isotherms and isocycles. The surface dilatational rheology of the films was examined in the frequency range 10−5 to 1 Hz by the stress-relaxation method. A significant difference was found, with dMGS showing slow viscosity-dominated relaxation at 10−4 to 10−3 Hz, whereas nMGS remained predominantly elastic over the whole range. A Cole–Cole plot revealed two characteristic processes contributing to the relaxation, fast (on the scale of characteristic time τ < 5 s) and slow (τ > 100 s), the latter prevailing in dMGS films. Brewster angle microscopy revealed better spreading of nMGS at the air–water interface, whereas dMGS layers were non-uniform and patchy. The distinctions in the interfacial properties of the films in vitro correlated with the accelerated degradation of meibum layer pattern at the air–tear interface and with the decreased stability of TF in vivo. These results, and also recent findings on the modest capability of meibum to suppress the evaporation of the aqueous subphase, suggest the need for a re-evaluation of the role of MGS. The probable key function of meibomian lipids might be to form viscoelastic films capable of opposing dilation of the air–tear interface. The impact of temperature on the meibum surface properties is discussed in terms of its possible effect on the normal structure of the film.
Positively charged metallic oxides prevent blood coagulation whereas negatively charged metallic oxides are thrombogenic. This study was performed to examine whether this effect extends to metallic oxide nanoparticles. Oscillation shear rheometry was used to study the effect of zinc oxide and silicon dioxide nanoparticles on thrombus formation in human whole blood. Our data show that oscillation shear rheometry is a sensitive and robust technique to analyze thrombogenicity induced by nanoparticles. Blood without previous contact with nanoparticles had a clotting time (CT) of 16.7 ± 1.0 min reaching a maximal clot strength (CS) of 16 ± 14 Pa (G') after 30 min. ZnO nanoparticles (diameter 70 nm, +37 mV zeta-potential) at a concentration of 1 mg/mL prolonged CT to 20.8 ± 3.6 min and provoked a weak clot (CS 1.5 ± 1.0 Pa). However, at a lower concentration of 100 µg/mL the ZnO particles dramatically reduced CT to 6.0 ± 0.5 min and increased CS to 171 ± 63 Pa. This procoagulant effect decreased at lower concentrations reaching the detection limit at 10 ng/mL. SiO2 nanoparticles (diameter 232 nm, −28 mV zeta-potential) at high concentrations (1 mg/mL) reduced CT (2.1 ± 0.2 min) and stimulated CS (249 ± 59 Pa). Similar to ZnO particles, this procoagulant effect reached a detection limit at 10 ng/mL. Nanoparticles in high concentrations reproduce the surface charge effects on blood coagulation previously observed with large particles or solid metal oxides. However, nanoparticles with different surface charges equally well stimulate coagulation at lower concentrations. This stimulation may be an effect which is not directly related to the surface charge.
The interaction between lipid bilayers in water has been intensively studied over the last decades. Osmotic stress was applied to evaluate the forces between two approaching lipid bilayers in aqueous solution. The force–distance relation between lipid mono- or bilayers deposited on mica sheets using a surface force apparatus (SFA) was also measured. Lipid stabilised foam films offer another possibility to study the interactions between lipid monolayers. These films can be prepared comparatively easy with very good reproducibility. Foam films consist usually of two adsorbed surfactant monolayers separated by a layer of the aqueous solution from which the film is created. Their thickness can be conveniently measured using microinterferometric techniques. Studies with foam films deliver valuable information on the interactions between lipid membranes and especially their stability and permeability. Presenting inverse black lipid membrane (BLM) foam films supply information about the properties of the lipid self-organisation in bilayers. The present paper summarises results on microscopic lipid stabilised foam films by measuring their thickness and contact angle. Most of the presented results concern foam films prepared from dispersions of the zwitterionic lipid 1,2-dimyristoyl-sn-glycero-3-phosphorylcholine (DMPC) and some of its mixtures with the anionic lipid — 1,2-dimyristoyl-sn-glycero-3-[phospho-rac-(1-glycerol)] (DMPG).
The strength of the long range and short range forces between the lipid layers is discussed. The van der Waals attractive force is calculated. The electrostatic repulsive force is estimated from experiments at different electrolyte concentrations (NaCl, CaCl2) or by modification of the electrostatic double layer surface potential by incorporating charged lipids in the lipid monolayers. The short range interactions are studied and modified by using small carbohydrates (fructose and sucrose), ethanol (EtOH) or dimethylsulfoxide (DMSO). Some results are compared with the structure of lipid monolayers deposited at the liquid/air interface (monolayers spread in Langmuir trough), which are one of most studied biomembrane model system. The comparison between the film thickness and the free energy of film formation is used to estimate the contribution of the different components of the disjoining pressure to the total interaction in the film and their dependence on the composition of the film forming solution.
Online credit card fraud presents a significant challenge in the field of eCommerce. In 2012 alone, the total loss due to credit card fraud in the US amounted to $ 54 billion. Especially online games merchants have difficulties applying standard fraud detection algorithms to achieve timely and accurate detection. This paper describes the Special constrains of this domain and highlights the reasons why conventional algorithms are not quite effective to deal with this problem. Our suggested solution for the problem originates from the fields of feature construction joined with the field of temporal sequence data mining. We present Feature construction techniques, which are able to create discriminative features based on a sequence of transaction and are able to incorporate the time into the classification process. In addition to that, a framework is presented that allows for an automated and adaptive change of features in case the underlying pattern is changing.
Vehicles have been so far improved in terms of energy-efficiency and safety mainly by optimising the engine and the power train. However, there are opportunities to increase energy-efficiency and safety by adapting the individual driving behaviour in the given driving situation. In this paper, an improved rule match algorithm is introduced, which is used in the expert system of a human-centred driving system. The goal of the driving system is to optimise the driving behaviour in terms of energy-efficiency and safety by giving recommendations to the driver. The improved rule match algorithm checks the incoming information against the driving rules to recognise any breakings of a driving rule. The needed information is obtained by monitoring the driver, the current driving situation as well as the car, using in-vehicle sensors and serial-bus systems. On the basis of the detected broken driving rules, the expert system will create individual recommendations in terms of energy-efficiency and safety, which will allow eliminating bad driving habits, while considering the driver needs.
The recent years and especially the Internet have changed the ways in which data is stored. It is now common to store data in the form of transactions, together with ist creation time-stamp. These transactions can often be attributed to Logical units, e.g., all transactions that belong to one customer. These groups, we refer to them as data sequences, have a more complex structure than tuple-based data. This makes it more difficult to find discriminatory patterns for classification purposes. However, the complex structure potentially enables us to track behaviour and its change over the course of time. This is quite interesting, especially in the e-commerce area, in which classification of a sequence of customer actions is still a challenging task for data miners. However, before standard algorithms such as Decision Trees, Neural Nets, Naive Bayes or Bayesian Belief Networks can be applied on sequential data, preparations are required in order to capture the information stored within the sequences. Therefore, this work presents a systematic approach on how to reveal sequence patterns among data and how to construct powerful features out of the primitive sequence attributes. This is achieved by sequence aggregation and the incorporation of time dimension into the feature construction step. The proposed algorithm is described in detail and applied on a real-life data set, which demonstrates the ability of the proposed algorithm to boost the classification performance of well-known data mining algorithms for binary classification tasks.
As businesses grow and diversify, they almost inevitably make their range of offerings more complex. Complexity brings costs - but smart use of today’s digital technologies can help companies finesse the trade-offs between complexity´s costs and benefits. Imagine a retailer that has 10 million products and hundreds of variations for each product yet keeps it simple for customers to make a choice. Impossible? Not today. Amazon.com Inc. creates value from its product complexity with simple customer-facing processes, such as search, ratings, reviews and suggestions. Now imagine a diversified high-tech company with locally differentiated products in 60 categories in more than 100 different countries. A mess of internal processes and systems? Not necessarily. Royal Philips creates value by providing locally relevant products to different markets, while keeping the vast majority of its processes standardized on digitized platforms. Until now, managing business complexity has usually involved a trade-off. This trade-off forced companies to compromise between creating value from complexity and benefiting from the efficiencies of simplicity. As businesses entered new geographies, developed new products, opened new channels and added more granular customer segments, they made their offerings more complex with the intention of adding value. But, as an almost inevitable consequence, companies also made it more difficult for customers to interact with the company and more unwieldy for employees to get things done. However, with today´s increased digitization, companies can finesse this trade-off; they can increase valueadding complexity in their product offerings while keeping processes for customers and employees simple. Our research suggests that companies operating in this "complexity sweet spot" outperform their competitors on profitability. In this article, we explain how companies achieve this breakthrough in the digital world.
DMOS transistors in integrated power technologies are often subject to significant self-heating and thus high temperatures, which can lead to device failure and reduced lifetime. Hence, it must be ensured that the device temperature does not rise too much. For this, the influence of the on-chip metallization must be taken into account because of the good thermal conductivity and significant thermal capacitance of the metal layers on top of the active DMOS area. In this paper, test structures with different metal layers and vias configurations are presented that can be used to determine the influence of the onchip metallization on the temperature caused by self-heating. It will be shown how accurate results can be obtained to determine even the influence of small changes in the metallization. The measurement results are discussed and explained, showing how on-chip metallization helps to lower the device temperature. This is further supported by numerical simulations. The obtained insights are valuable for technology optimization, but are also useful for calibration of temperature simulators.
Several diseases occur due to asbestos exposure. Until today, asbestos predicted mortality and morbidity will increase because of the long latency period. Actually, the methods to investigate asbestos related disease are mostly invasive. Therefore, the aim of the present paper was to investigate, whether signals in human breath could be correlated to Asbestos related lung diseases using a multi-capillary column (MCC) connected to an ion mobility spectrometer (IMS) as non-invasive method. Here, the breath samples of 10 mL of 25 patients suffering from asbestos related diseases. This group includes patients with asbestos related pleural thickening with and without pulmonary fibrosis. Twelve healthy persons constitute the control group and the breath samples are compared with those of the BK4103 patients. In total 83 peaks are found in the IMS-Chromatogram. A discrimination was possible with p-values <0.001 for two peaks (99.9 %), <0.01 (99 %) for 5 peaks and <0.05 (95 %) for 17 peaks. The most discrimination peaks alpha pinene and 4-ethyltoluol were identified among some others with lower p-values. The corresponding Box-and-Whisker-Plots comparing both groups are presented. In addition, a decision tree including all peaks was created that shows a differentiation with alpha pinene between BK4103 (pleural plaques group) and the control group. In addition, the sensitivity was calculated to 96 %, specificity was 50 %, positive and negative predictive values were 80 % and 86 %. Ion mobility spectrometry was introduced as non-invasive method to separate both groups Asbestos related and healthy. Naturally, the findings need further confirmation on larger population groups, but encourage further investigations, too.
The number of publications in the field of breath analysis using different types of ion mobility spectrometers (IMS) has increased over the last few years. In this paper, the publications between 2010 and 2013 are reviewed with respect to different types of IMS such as differential mobility spectrometers, high-field asymmetric waveform ion mobility spectrometers and multi-capillary columns coupled to conventional IMS. The analytes detected by IMS and declared with significance to a specific medical question were considered further with respect to medical and analytical questions. In total, 42 different analytes were found to be detected using IMS on a high significance level and were compared to findings using other analytical methods with respect to the individual analyte.
Children undergoing systemic chemotherapy often suffer from severe immunosuppression usually associated to severe neutropenia (neutrophils < 0.5 x 109/l). Clinical courses during those periods range from asymptomatic to septic general conditions. Development of septic symptoms can be very fast and life-threatening. Swift detection of risk factors in those patients is therefore needed. So far no early, rapid and reliable marker or tool exists. Ion-Mobility-Spectrometry coupled with a Multi-Capillary-Column (IMS-MCC) can analyze more than 600 volatile components from exhaled air within a few minutes and hence is a potential, rapid detection-tool. As a proof of concept we measured the exhaled breath of 11 patients with neutropenia and 10 healthy controls ranging from 3 to 18 years of age at the time of measurement. Ten milliliters breath samples were taken at the outpatient clinic and analyzed with an onsite IMS-MCC (BreathDiscovery, B&S Analytik, Dortmund, Germany). Dead-space-volume was adapted to two groups (small 250 ml, large 500 ml). Interestingly 59 differing peaks were measured. Eleven were significantly different (p ≤ 0.05), three of which highly significant (p ≤ 0.01) in Mann-Whitney-Rank-Sum-testing. The corresponding analytes used in the decision tree are 2-Propanol, D-Limonene and Acetone. The analytes with the lowest rank sum identified are 2-Hexanone, Iso-Propylamine and 1-Butanol. Eventually we were able to show a three-step-decision-tree, which discerns the 21 samples except one from each group. Sensitivity was 90 % and specificity was 91 %. Naturally these findings need further confirmation within a bigger population. Our pilot-study proves that Ion-Mobility-Spectrometry coupled with a Multi-Capillary-Column is a feasible rapid diagnostic tool in the setting of a pediatric oncology out-patient clinic for patients 3 years and older. Our first results furthermore encourage additional analysis as to whether patients at risk for septic events during immunosuppression can be diagnosed in advance by rapidly assessing risk factors such as Neutropenia in exhaled breath.
Background: Conventional methods for lung cancer detection including computed tomography (CT) and bronchoscopy are expensive and invasive. Thus, there is still a need for an optimal lung cancer detection technique. Methods: The exhaled breath of 50 patients with lung cancer histologically proven by bronchoscopic biopsy samples (32 adenocarcinomas, 10 squamous cell carcinomas, 8 small cell carcinomas), were analyzed using ion mobility spectrometry (IMS) and compared with 39 healthy volunteers. As a secondary assessment, we compared adenocarcinoma patients with and without epidermal growth factor receptor (EGFR) mutation. Results: A decision tree algorithm could separate patients with lung cancer including adenocarcinoma, squamous cell carcinoma and small cell carcinoma. One hundred-fifteen separated volatile organic compound (VOC) peaks were analyzed. Peak-2 noted as n-Dodecane using the IMS database was able to separate values with a sensitivity of 70.0% and a specificity of 89.7%. Incorporating a decision tree algorithm starting with n-Dodecane, a sensitivity of 76% and specificity of 100% was achieved. Comparing VOC peaks between adenocarcinoma and healthy subjects, n-Dodecane was able to separate values with a sensitivity of 81.3% and a specificity of 89.7%. Fourteen patients positive for EGFR mutation displayed a significantly higher n-Dodecane than for the 14 patients negative for EGFR (p<0.01), with a sensitivity of 85.7% and a specificity of 78.6%. Conclusion: In this prospective study, VOC peak patterns using a decision tree algorithm were useful in the detection of lung cancer. Moreover, n-Dodecane analysis from adenocarcinoma patients might be useful to discriminate the EGFR mutation.
Ion mobility spectrometry coupled to multi capillary columns (MCC/IMS) combines highly sensitive spectrometry with a rapid separation technique. MCC\IMS is widely used for biomedical breath analysis. The identification of molecules in such a complex sample necessitates a reference database. The existing IMS reference databases are still in their infancy and do not allow to actually identify all analytes. With a gas chromatograph coupled to a mass selective detector (GC/MSD) setup in parallel to a MCC/IMS instrumentation we may increase the accuracy of automatic analyte identification. To overcome the time-consuming manual evaluation and comparison of the results of both devices, we developed a software tool MIMA (MS-IMS-Mapper), which can computationally generate analyte layers for MCC/IMS spectra by using the corresponding GC/MSD data. We demonstrate the power of our method by successfully identifying the analytes of a seven-component mixture. In conclusion, the main contribution of MIMA is a fast and easy computational method for assigning analyte names to yet un-assigned signals in MCC/IMS data. We believe that this will greatly impact modern MCC/IMS-based biomarker research by 'giving a name' to previously detected disease-specific molecules.
In breath analysis, ambient air contaminations are ubiquitous and difficult to eliminate. This study was designed to investigate the reduction of ambient air background by a lung wash-out with synthetic air. The reduction of the initial ambient air volatile organic compound (VOC) intensity was investigated in the breath of 20 volunteers inhaling synthetic air via a sealed full face mask in comparison to inhaling ambient air. Over a period of 30 minutes, breath analysis was conducted using ion mobility spectrometry coupled to a multi-capillary column. A total of 68 VOCs were identified for inhaling ambient air or inhaling synthetic air. By treatment with synthetic air, 39 VOCs decreased in intensity, whereas 29 increased in comparison to inhaling ambient air. In total, seven VOCs were significantly reduced (P-value < 0.05). A complete wash-out of VOCs in this setting was not observed, whereby a statistically significant reduction up to 65% as for terpinolene was achieved. Our setting successfully demonstrated a reduction of ambient air contaminations from the airways by a lung wash-out with synthetic air.
Online measurement of drug concentrations in patient's breath is a promising approach for individualized dosage. A direct transfer from breath- to blood-concentrations is not possible. Measured exhaled concentrations are following the blood-concentration with a delay in non-steady-state situations. Therefore, it is necessary to integrate the breath-concentration into a pharmacological model. Two different approaches for pharmacokinetic modelling are presented. Usually a 3-compartment model is used for pharmacokinetic calculations of blood concentrations. This 3-compartment model is extended with a 2-compartment model based on the first compartment of the 3-compartment model and a new lung compartment. The second approach is to calculate a time delay of changes in the concentration of the first compartment to describe the lung-concentration. Exemplarily both approaches are used for modelling of exhaled propofol. Based on time series of exhaled propofol measurements using an ion-mobility-spectrometer every minute for 346 min a correlation of calculated plasma and the breath concentration was used for modelling to deliver R2 = 0.99 interdependencies. Including the time delay modelling approach the new compartment coefficient ke0lung was calculated to ke0lung = 0.27 min−1 with R2 = 0.96. The described models are not limited to propofol. They could be used for any kind of drugs, which are measurable in patient's breath.
Rats are commonly used in medical research as they enable a high grade of standardization. The exhalome of ventilated rats has not as yet been investigated using an ion mobility spectrometer coupled with a multi-capillary column (MCC-IMS). As a first step, a rat model has to be established to measure potential biomarkers in the exhale with long-term settings, allowing constant and continuous analysis of exhaled air in time series. Therefore, eight animals were anaesthetized, prepared and ventilated for 1 h. A total of 73 peaks were directly detected with the IMS chromatogram. Thirty five of them were assigned to the ventilator system and 38 to the animals. Peak intensity varied within three measurements. The intensity of analytes of individual rats varied by a factor of up to 18. This new model will also enable continuous measurements of volatile organic compounds (VOCs) from rat's breath in long-term experiments. It is hoped that, in the future, variability and progression of VOCs can be monitored in different models of diseases using this set-up.
Lean Management ist eine weit verbreitete Methode zur Optimierung der gesamten Wertschöpfungskette industrieller Güter. Die hier untersuchte Methode ergänzt die bestehenden Kennzahlen um einen ökologischen Aspekt und hebt bislang verborgene Potenziale in ungeahnter Höhe. Kunden profitieren von reduzierten Energiekosten und können bereits für anstehende ökologische Richtlinien, zum Beispiel einen PCF (Product Carbon Footprint), entscheidende Vorleistungen treffen.
Noch sind Elektrofahrzeuge die Ausnahme auf deutschen Straßen – im Gegensatz beispielsweise zu Innenstadträumen in China. Lediglich Fahrräder mit elektrischer Antriebsunterstützung haben inzwischen auch in Deutschland eine größere Verbreitung gefunden. Nach wie vor ist jedoch die breite Erfahrung im alltäglichen Einsatz von elektrisch betriebenen Fahrzeugen relativ gering. An der Hochschule Reutlingen steht eine Flotte von 10 Elektrozweirädern, bestehend aus 5 Elektrofahrrädern (Pedelecs) und 5 Elektrorollern (E-Scooter) zur Verfügung. Hiermit werden mehrere Ziele verfolgt: Zum einen soll jedes Mitglied der Hochschule die Möglichkeit haben, Elektrofahrzeuge auszuprobieren und erste Erfahrungen zu sammeln. Andererseits stellen die Fahrzeuge eine Plattform für Forschungs- und Entwicklungsarbeiten dar. So ist ein Internet-basiertes Reservierungs- und Flottenmanagementsystem entstanden, das auch statistische Auswertungen zulässt. Eine weitere Entwicklung befasst sich mit genauen Reichweitenvorhersagesystemen, mit dem Ziel, die bislang recht ungenaue Batterie-Ladestandsanzeige zu verbessern oder zu ersetzen.
Die Bereitstellung der für einen Zerspanungsvorgang relevanten Werkzeugdaten ist heute selbstverständlicher Bestandteil integrierter Fertigungssysteme. Die für die Herstellung und das Nachschärfen der eingesetzten Zerspanungswerkzeuge notwendigen Informationen bleiben dabei allerdings bisher unberücksichtigt. Diese Lücke will eine VDI-Arbeitsgruppe schließen. Das Ergebnis wird in Form einer offenen Datenschnittstelle auf der bevorstehenden Grindtec 2014 präsentiert.
Bionic optimisation is one of the most popular and efficient applications of bionic engineering. As there are many different approaches and terms being used, we try to come up with a structuring of the strategies and compare the efficiency of the different methods. The methods mostly proposed in literature may be classified into evolutionary, particle swarm and artificial neural net optimisation. Some related classes have to be mentioned as the non-sexual fern optimisation and the response surfaces, which are close to the neuron nets. To come up with a measure of the efficiency that allows to take into account some of the published results the technical optimisation problems were derived from the ones given in literature. They deal with elastic studies of frame structures, as the computing time for each individual is very short. General proposals, which approach to use may not be given. It seems to be a good idea to learn about the applicability of the different methods at different problem classes and then do the optimisation according to these experiences. Furthermore in many cases there is some evidence that switching from one method to another improves the performance. Finally the identification of the exact position of the optimum by gradient methods is often more efficient than long random walks around local maxima.
Enhancing the undergraduate educational experience : development of a micro-gas turbine laboratory
(2014)
A Capstone C30 MicroTurbine has been installed, instrumented, and utilized in a junior-level laboratory course at Valparaiso University. The C30 MicroTurbine experiment enables Valparaiso University to educate students interested in power generation and turbine technology. The first goal of this experiment is for students to explore a gas turbine generator and witness the discrepancies between idealized models and real thermodynamic systems. Secondly, students measure and analyze data to determine where losses occur in a real gas turbine. The third educational goal is for students to recognize the true costs associated with natural gas use, i.e. the hidden costs of transporting the gas to the consumer. Overall, the gas turbine experiment has garnered positive feedback from students. The twenty-six students who performed the lab in Spring 2014 rated the quality and usefulness of the gas turbine experiment as 4.28 and 4.19, respectively, on a 1-5 Likert scale, where 1 is low and 5 is high.
Since November 2011 the standard DIN 4709 stipulates performance tests for Micro-CHP units in Germany. In contrast to steady state measurements of the CHP unit itself, the test according to DIN 4709 includes the thermal storage tank as well as the internal control unit, and it is based on a 24 h test cycle following a specified thermal load profile. Hence, heat losses from the storage tank are as well taken into account as transient losses of the CHP unit. In addition, the control strategy for loading and unloading the storage tank affects the test results.
The DIN 4709 test cycle has been applied at the test stand for Micro-CHP units at Reutlingen University, and results for the Micro-CHP unit WhisperGen and the EC Power units XRGI 15® and XRGI 20® are available. During the analysis a method has been developed to evaluate the results in case the test cycle does not end in a time slot between 24 and 24.5 h after the starting as demanded by DIN 4709. Since this method has been successfully applied to the test of various CHP units of different size and technology so far, it is suggested to incorporate it to DIN 4709 during the next revision of the standard.
The performance numbers obtained reveal the differences in efficiencies measured at steady-state on the one hand and following the DIN 4709 test cycle on the other hand. While the deviations in electrical efficiencies are small, thermal efficiencies according to DIN 4709 fall below steady state data by 3–6 percentage points. This is attributed to transient thermal losses and heat losses from the storage tank, which are not included in steady state and separate testing of the CHP unit, only.
Die Ionenmobilitätsspektrometrie ist eine gasanalytische Methode, die analytisch zwischen Sensoren auf der einen Seite und Spektrometern auf der anderen angesiedelt ist. Ihre Vorteile liegen darin, auch komplexere Gasgemische als Sensoren erfolgreich vor Ort und online sowie bettseitig im Krankenhaus analysieren zu können. Beispiele als dem Bereich Bio- und Prozessanalytik sollen die jeweiligen Ansätze und das Potential von der Fragestellung über die jeweils spezifische Lösung bis hin zum Ergebnis am Prozess exemplarisch zusammenstellen. Hierbei werden sowohl die analytische Sicht als auch die Marktsicht thematisiert.
Ambush marketing in sports
(2014)
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the practice by companies of using their own marketing, particularly marketing communications activities, to create an impression of an association with the event to the event audience, although the companies in question have no legal or only underprivileged or non-exclusive marketing rights for this event sponsored by third parties. So, the objective of ambush marketing is to benefit from the success of sports sponsorship without having the duties of an official sponsor.
It is fine line between creative marketing communication and infringing on sponsorship rights. From the perspective of the event organizers and sports sponsors ambush marketing represents an understandable threat, while from the perspective of the ambushers it offers the opportunity to reach the target audience in an attractive environment and at affordable cost. The paper defines and structures the phenomenon of ambush marketing and analyses the impacts of ambush marketing in sports. The results of an empirical study on the effects of ambush marketing in the frame of the FIFA Soccer World cup are presented and discussed.
Die Regulierung von Banken, Finanzinstituten und Ratingagenturen ist nicht zuletzt seit der letzten Finanzkrise wieder in den Fokus von Politik und Wissenschft geraten. Zahlreiche Banken sind noch aufgrund staatlicher Beteiligungen unter besonderer Aufsicht und gerade in den europäischen Staaten mit hoher Verschuldung wird den Banken eine Mitschuld an der Krise gegeben. Im Fokus sind immer wieder auch die Ratingagenturen, die durch angebliche Fehlurteile und intransparente Methoden und Modelle Unternehmen und Staaten mit ihren Bonitätsurteilen vermeintlich diskriminieren und deren Finanzierungsspielräume einengen. Der Wunsch nach stärkerer Regulierung und Transparenz ist auch im Wahlkampf zum Europaparlament die letzten Wochen erneut spürbar gewesen. Der folgende Beitrag will die historischen Entwicklungen der Regulierungsstufen von Basel I bis Basel III aufzeigen und gleichzeitig die relevanten Institutionen und Normen vorstellen, um auf Basis dieser Übersicht eine kritische Würdigung und Diskussion anzustoßen.
Size and cost of a switched mode power supply can be reduced by increasing the switching frequency. This leads especially at a high input voltage to a decreasing efficiency caused by switching losses. Conventional calculations are not suitable to predict the efficiency as parasitic capacitances have a significant loss contribution. This paper presents an analytical efficiency model which considers parasitic capacitances separately and calculates the power loss contribution of each capacitance to any resistive element. The proposed model is utilized for efficiency optimization of converters with switching frequencies >10MHz and input voltages up to 40V. For experimental evaluation a DCDC converter was manufactured in a 180 nm HV BiCMOS technology. The model matches a transistor level simulation and measurement results with an accuracy better than 3.5 %. The accuracy of the parasitic capacitances of the high voltage transistor determines the overall accuracy of the efficiency model. Experimental capacitor measurements can be fed into the model. Based on the model, different architectures have been studied.
Der vorliegende Beitrag stellte die beiden Verfahrensklassen parameterbasierte Verfahren und Suchverfahren für eine energieeffiziente Betriebsführung von Asynchronmaschinen im stationären Zustand kurz vor und zeigte das Potential zur Reduktion der Verlustleistung in stationären Arbeitspunkten für zwei Motoren unterschiedlicher Baugröße. Dabei wurde deutlich, dass insbesondere im unteren Teillastbereich eine erhebliche Verringerung der Verlustleistung erzielt werden kann.
Hochschulabsolventen sind für Unternehmen eine der wichtigsten Quellen für die Nachwuchsrekrutierung. Doch wie erreichen Sie die jungen Studenten am Besten? Eine bloße Ausschreibung einer Stelle auf der Unternehmenswebseite reicht nicht mehr aus. Wir zeigen Ihnen, wie Sie bereits vor dem Bewerbungsprozess in der Lebenswirklichkeit (Relevant Set) der Studierenden präsent werden, um überhaupt als Arbeitgeber in Betracht gezogen zu werden.
Die Erwartungen an Management Reporting sind hoch. Es soll immer effizienter und effektiver werden, dabei zugleich stark wachsende Datenmengen und neue komplexe Strukturen berücksichtigen. Unternehmen können auf diese Veränderungen mit unterschiedlichen Strategien reagieren. Drei Szenarien zeigen, wie das Management Reporting der Zukunft aussehen kann.
Dass sich durch die vierte industrielle Revolution etwas ändern wird, steht außer Frage. Nur was genau? Fakt ist: Unternehmen der neuen und alten Ökonomie treffen aufeinander und müssen sich vernetzen. Isoliertes Handeln ist keine Option, Unternehmen müssen sich vernetzen. Die Effizienz der Produktionsprozesse kann durch den Einsatz von intelligenter Software und Sensortechnologie sowie die Vernetzung mit Zulieferern und Kunden gesteigert werden. Die Stärke der neuen Ökonomien wird auch in der "alten" Industrie einen Wandel der Arbeitswelt nach sich ziehen.
Services Oriented Architectures (SOA) have emerged as a useful framework for developing interoperable, large-scale systems, typically implemented using the Web Services (WS) standards. However, the maintenance and evolution of SOA systems present many challenges. SmartLife applications are intelligent user-centered systems and a special class of SOA systems that present even greater challenges for a software maintainer. Ontologies and ontological modeling can be used to support the evolution of SOA systems. This paper describes the development of a SOA evolution ontology and its use to develop an ontological model of a SOA system. The ontology is based on a standard SOA ontology. The ontological model can be used to provide semantic and visual support for software maintainers during routine maintenance tasks. We discuss a case study to illustrate this approach, as well as the strengths and limitations.
This article briefly describes reasons for dramatising poetry in the language classroom and then gives practical descriptions of how poetry can be taken ‘from page to stage’. It focusses on the aspects content, form and context of poems and how they can be dramatised. A special focus is on working with Shakespearean sonnets but the ideas can be transferred to other types of poetry as well.
Prominent theories of action recognition suggest that during the recognition of actions the physical patterns of the action is associated with only one action interpretation (e.g., a person waving his arm is recognized as waving). In contrast to this view, studies examining the visual categorization of objects show that objects are recognized in multiple ways (e.g., a VW Beetle can be recognized as a car or a beetle) and that categorization performance is based on the visual and motor movement similarity between objects. Here, we studied whether we find evidence for multiple levels of categorization for social interactions (physical interactions with another person, e.g., handshakes). To do so, we compared visual categorization of objects and social interactions (Experiments 1 and 2) in a grouping task and assessed the usefulness of motor and visual cues (Experiments 3, 4, and 5) for object and social interaction categorization. Additionally, we measured recognition performance associated with recognizing objects and social interactions at different categorization levels (Experiment 6). We found that basic level object categories were associated with a clear recognition advantage compared to subordinate recognition but basic level social interaction categories provided only a little recognition advantage. Moreover, basic level object categories were more strongly associated with similar visual and motor cues than basic level social interaction categories. The results suggest that cognitive categories underlying the recognition of objects and social interactions are associated with different performances. These results are in line with the idea that the same action can be associated with several action interpretations (e.g., a person waving his arm can be recognized as waving or greeting).
2004 veröffentlichten Mark Zuckerberg und seine Mitbegründer Dustin Moskovitz, Chris Hughes und Eduardo Saverin "The Facebook" von ihrem Harvard-Wohnheimzimmer aus. In nur einem Jahr konnte Facebook seine Nutzerzahl auf eine Million steigern. Im Juli 2010 knackte das soziale Netzwerk bereits die 500-Millionen-Grenze.
Putting actions in context: visual action adaptation aftereffects are modulated by social contexts
(2014)
The social context in which an action is embedded provides important information for the interpretation of an action. Is this social context integrated during the visual recognition of an action? We used a behavioural visual adaptation paradigm to address this question and measured participants’ perceptual bias of a test action after they were adapted to one of two adaptors (adaptation after-effect). The action adaptation after effect was measured for the same set of adaptors in two different social contexts. Our results indicate that the size of the adaptation effect varied with social context (social context modulation) although the physical appearance of the adaptors remained unchanged. Three additional experiments provided evidence that the observed social context modulation of the adaptation effect are owed to the adaptation of visual action recognition processes. We found that adaptation is critical for the social context modulation (experiment 2). Moreover, the effect is not mediated by emotional content of the action alone (experiment 3) and visual information about the action seems to be critical for the emergence of action adaptation effects (experiment 4). Taken together these results suggest that processes underlying visual action recognition are sensitive to the social context of an action.
Due to the increasing awareness of social and environmental issues of the consumer, sustainability has become significantly important in the fashion businesses. Therefore, developing a sustainable supply chain is crucial for fashion companies to meet consumer´s consciousness. According to Bin Shen (2014), the Fast Fashion Retailer H&M is more likely to select suppliers in countries with a low score on the human wellbeing factor of the Sustainable Society Index (SSI). This paper extends the findings of Bin Shen (2014) and investigates fashion firms of different segments on their scoring at the 8 underlying categories of the SSI. This approach let the researcher assume that fashion firms of different segments which are active in sustainability are selecting their suppliers in countries with a low degree on the 8 categories of the SSI. Consequently, by utilising the SSI as a tool, the findings of this paper will be helpful to profile and compare Fashion companies of different segments in their supplier selection in regards to sustainability.
The purpose of this paper is to illustrate the communication of sustainability of fashion retailers via their websites with a focus on the involvement of the consumer and the varying communication processes, based on the sender-receiver model. For the empirical study, 10 fashion retailers were analyzed in terms of their communication of sustainability via their websites, with a focus on the consumer involvement. The results of empirical study were applied to the theoretical communication process model and illustrate the varying communication processes among the ten fashion retailers. The communication of sustainability via the Fashion retailer´s websites varied strongly. Only one fashion retailer communicated environmental- and social as well as all consumer-related aspects. As a result, the loop of the communication process has only been closed for one fashion retailer. Accordingly, these findings confirm that there is a need for fashion retailers to inform consumers in a holistic way about sustainability, especially in terms of sustainable fashion consumption when communicating sustainability via websites.
Die Belastung mit Polychlorierten Biphenylen (PCB) war Anlass für die grundlegende Sanierung des Gebäudes 3 auf dem Reutlinger Hochschulcampus, in dem bis 2012 das Rechenzentrum im zweiten Stock, ein Teil der Fakultät Technik im ersten Stock und die Bibliothek im Erd- und im Untergeschoss untergebracht waren. Die Sanierung bot die Chance einer grundlegenden Nutzungsanpassung. Das zentral gelegene Gebäude wurde in den Jahren 2012 bis 2014 zu einem Servicegebäude umgebaut, in dem jetzt das Präsidium, die Verwaltung, das Auslandsamt und das Lernzentrum der Hochschule Reutlingen untergebracht sind.
Es ist landläufig bekannt, dass die Stromerzeugung zukünftig auf der Basis erneuerbarer Energien, und damit vornehmlich durch Solar- und Windkraftanlagen, erfolgen soll. Dieses unter dem Stichwort „Energiewende“ formulierte Ziel ist allgemein akzeptiert, und es existieren mittlerweile verschiedene Szenarien, die den Zeitplan dafür vorgeben.
Für Baden-Württemberg hat das Umweltministerium die Strategie „50-80-90“ ausgearbeitet: Danach sollen bis zum Jahr 2050 der Energieverbrauch um 50% reduziert, 80% der benötigten Energie aus erneuerbaren Energien erzeugt und 90% der Treibhausgasemissionen eingespart werden.
Scanning Near-Field Optical Microscopy (SNOM) has developed during recent decades into a valuable tool to optically image the surface topology of materials with super-resolution. With aperture-based SNOM systems, the resolution scales with the size of the aperture, but also limits the sensitivity of the detection and thus the application for spectroscopic techniques like Raman SNOM. In this paper we report the extension of solid immersion lens (SIL) technology to Raman SNOM. The hemispherical SIL with a tip on the bottom acts as an apertureless dielectric nanoprobe for simultaneously acquiring topographic and spectroscopic information. The SIL is placed between the sample and the microscope objective of a confocal Raman microscope. The lateral resolution in the Raman mode is validated with a cross section of a semiconductor layer system and, at approximately 180 nm, is beyond the classical diffraction limit of Abbe.
Background: Multicapillary column ion-mobility spectrometry (MCC-IMS) may identify volatile components in exhaled gas. The authors therefore used MCC-IMS to evaluate exhaled gas in a rat model of sepsis, inflammation, and hemorrhagic shock.
Methods: Male Sprague-Dawley rats were anesthetized and ventilated via tracheostomy for 10 h or until death. Sepsis was induced by cecal ligation and incision in 10 rats; a sham operation was performed in 10 others. In 10 other rats, endotoxemia was induced by intravenous administration of 10 mg/kg lipopolysaccharide. In a final 10 rats, hemorrhagic shock was induced to a mean arterial pressure of 35 +/- 5 mmHg. Exhaled gas was analyzed with MCC-IMS, and volatile compounds were identified using the BS-MCC/IMS-analytes database (Version 1209; B&S Analytik, Dortmund, Germany).
Results: All sham animals survived the observation period, whereas mean survival time was 7.9 h in the septic animals, 9.1 h in endotoxemic animals, and 2.5 h in hemorrhagic shock. Volatile compounds showed statistically significant differences in septic and endotoxemic rats compared with sham rats for 3-pentanone and acetone. Endotoxic rats differed significantly from sham for 1-propanol, butanal, acetophenone, 1,2-butandiol, and 2-hexanone. Statistically significant differences were observed between septic and endotoxemic rats for butanal, 3-pentanone, and 2-hexanone. 2-Hexanone differed from all other groups in the rats with shock.
Conclusions: Breath analysis of expired organic compounds differed significantly in septic, inflammation, and sham rats. MCC-IMS of exhaled breath deserves additional study as a noninvasive approach for distinguishing sepsis from inflammation.