Ja
Refine
Year of publication
- 2019 (160) (remove)
Document Type
- Journal article (63)
- Conference proceeding (52)
- Book chapter (22)
- Book (13)
- Doctoral Thesis (3)
- Report (3)
- Issue of a journal (2)
- Anthology (1)
- Working Paper (1)
Is part of the Bibliography
- yes (160)
Institute
- ESB Business School (73)
- Informatik (45)
- Life Sciences (18)
- Technik (13)
- Texoversum (9)
Publisher
The relevance of technology knowledge in digital transformation especially in small and mediumsized enterprises (SMEs) that are still largely dependent on physical human capital has become increasingly obvious. This is due to the rapid revolution in business environment coupled with increased living examples of firms disrupted by advancement in technological knowledge. Consequently, we find it progressively vital for SMEs to spot and mitigate both threats and take advantage of opportunities arising from digital transformation dynamism.
Our study aims at exploring the relevance of technology knowledge in SMEs for digital transformation to uncover the opportunities, roadmaps, and models that SMEs can take advantage of in the digital transformation and gain a competitive edge.
We conclude that irrespective relevance of technology knowledge for digital transformation coupled with its low costs and accessibility, SMEs are yet to realize the full potential of technological knowledge. This is mainly due to technologies appearing, changing and also vanishing so rapidly in the digital age, that gaining proper understanding without dedicated resources is utterly difficult for SMEs - making them less competitive as incumbent large firms in the market.
The energy turnaround, digitalization and decreasing revenues forces enterprises in the energy domain to develop new business models. Business models for renewable energy are compound on different logic than business models for larger scale power plants. Following a design science research approach, we examined the business models of three enterprises in the energy domain in a first step. We identified that these business models result in complex ecosystems with multiple actors and difficult relationships between them. One cause is the fast changing and complicated state regulation in Germany. In order to solve the problem, we captured together with the partners of the enterprises the requirements in a second phase. Further we developed the prototype Business Model Configurator (BMConfig) based on the e3Value Ontology on the metamodelling platform ADOxx. We demonstrate the feasibility of our approach in business model of energy efficiency service based on smart meter data.
In a time of upheaval and digitalization, new business models for companies play an important role. Decentralized power generation and energy efficiency indicators to achieve climate goals and to reduce global warming are currently forcing energy companies to develop new business models. In recent years, many methods of business model development have been introduced to create new business ideas. But what are the obstacles in implementing these business models in the energy sector to develop new business opportunities? And what challenges do companies face in this respect? To answer this question, a systematic literature review was conducted in this paper. As a result, eight categories were identified which summarise the main barriers for the implementation of new business models in the energy domain.
Beim Guerilla Marketing handelt es sich um die Auswahl untypischer und undogmatischer Marketingaktivitäten, die mit einem oftmals vergleichsweise geringen Mitteleinsatz eine möglichst große Wirkung erzielen sollen. Im Kern zielt Guerilla Marketing darauf ab, anders zu sein und aufzufallen. Der Beitrag gibt einen Überblick über Methoden und Instrumente des Guerilla Marketing-Mix, die sich insbesondere (aber nicht nur) für Startups im Wettbewerb gegen etablierte, mit entsprechenden finanziellen Ressourcen ausgestattete Unternehmen eignen.
Because of saturated markets and of the low profit margins in the sales of cars, car manufacturers focus more and more on profitable product related services. This paper deals with the question how to classify product related services in the automotive industry and which characteristic product related services are offered to the end-users (consumers) in a standardized format. Two research studies on the provided product related services in 2010 und 2017 by 15 car manufacturers and 20 exemplary automotive brands in Germany revealed that the application degree by the OEM (original equipment manufacturers) in these years increased considerably. While in 2010, the average range of services only amounted to 33%, the value in the automotive industry increased until 2017 to 57%.
Workflow driven support systems in the peri-operative area have the potential to optimize clinical processes and to allow new situation-adaptive support systems. We started to develop a workflow management system supporting all involved actors in the operating theatre with the goal to synchronize the tasks of the different stakeholders by giving relevant information to the right team members. Using the OMG standards BPMN, CMMN and DMN gives us the opportunity to bring established methods from other industries into the medical field. The system shows each addressed actor their information in the right place at the right time to make sure every member can execute their task in time to ensure a smooth workflow. The system has the overall view of all tasks. Accordingly, a workflow management system including the Camunda BPM workflow engine to run the models, and a middleware to connect different systems to the workflow engine and some graphical user interfaces to show necessary information or to interact with the system are used. The complete pipeline is implemented with a RESTful web service. The system is designed to include different systems like hospital information system (HIS) via the RESTful web service very easily and without loss of data. The first prototype is implemented and will be expanded.
Established companies are facing two transformations involving digital technologies: becoming digitized and becoming digital. The platforms enabling these transformations are fundamentally different in their purpose, target state, success metrics — and especially, in the key responsibilities of senior leaders. Because of these differences, companies will need to apply new rules new roles, processes, metrics, and norms — to the new digital platform. To develop new rules leaders should (1) separate the teams working on the digital platform, (2) allow digital platform leaders to experiment with new rules, and (3) identify new leaders and coach them to succeed with new rules. Given the time it takes to establish new rules, companies need to start breaking old rules now.
Ein Markenzeichen der Hochschule Reutlingen ist die enge Kooperation zwischen Forschern, Lehrenden, Praktikern und Studierenden. Professor*innen der Hochschule Reutlingen bieten neben dem so genannten „State-of-the-Art“- Managementwissen systemische Strukturaufstellungen als „komplementäre Medizin“ für Führungskräfte an.
Interoperability is an important topic in the Internet of Things (IoT), because this domain incorporates diverse and heterogeneous objects, communication protocols and data formats. Many models and classification schemes have been proposed to make the degree of interoperability measurable - however only on the basis of a hierarchical scale. In the course of this paper we introduce a novel approach to measure the degree of interoperability using a metric scaled quantity. We consider IoT as a distributed system, where interoperable objects exchange messages with each other. Under this premise, we interpret messages as operation calls and formalize this view as a causal model. The analysis of this model enables us to quantify the interoperable behavior of communicating objects.