624 Ingenieurbau und Umwelttechnik
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In an effort to make the cultural and institutional aspects of energy efficiency in industrial organizations more visible, this article introduces a theoretical framework of decision-making processes. Taking a sociological perspective and viewing organizations as cultural systems embedded in wider social contexts, I have developed a multilevel framework addressing institutional, organizational, and individual dimensions shaping decisions on energy efficiency. The framework's development is based on qualitative empirical fieldwork and integrates insights into organizational theory; neo-institutional theory, the attention-based view of the firm, and organizational culture theories. I conclude that decisions on energy efficiency are results of problematization and theorization processes. These processes emerge between the institutional issue-field, the organization, and its members. The model explains decisions shaped by environment (external and material), organizational processes (energy-efficiency practices, climate and culture) and individuals’ characteristics. The framework serves several purposes: introducing a meta-theory of decision making, providing a concept for empirical analysis, and enabling connectivity to the research on barriers.
Traditional communication of research on climate change fails to encourage individual, corporate, and political leaders to take appropriate action. We argue that this problem is based on an overly simplistic unidirectional model of science communication. Conversely, theory shows that active learning processes are better suited to initiate and mobilize engagement among all stakeholders. Here, we integrate theoretical insights on active learning with empirical evidence from serious gaming: communication should be understood as an integral design feature that relates active learning on climate change to tangible action.