650 Management
Refine
Document Type
- Book (12)
- Book chapter (10)
- Conference proceeding (10)
- Journal article (9)
- Anthology (2)
Language
- English (43) (remove)
Has full text
- no (43) (remove)
Is part of the Bibliography
- yes (43)
Institute
- ESB Business School (27)
- Informatik (13)
- Texoversum (2)
- Life Sciences (1)
Publisher
- Springer (13)
- Wiley (5)
- Elsevier (3)
- Academy of Management (2)
- Common Ground Publishing (2)
- MIT (2)
- ibidem-Verlag (2)
- American Marketing Association (1)
- Curran Associates Inc. (1)
- Erich Schmidt Verlag (1)
In order to be innovative, an organisation has to utilise the skills of all its employees. Implementing the potential of women, older staff members as well as people with different backgrounds leads to more creative ideas, new approaches and results in more innovative products. But how can a company use the innovative potential of its diverse workforce? And how can customer diversity be used to create innovations?
This book answers these questions as well as many more related to the topic of diversity management and innovation. Special emphasis is put on the role of women in the innovation system. Therefore, the language and effects of pictures used in job advertisements are addressed. Moreover, measures to advocate highly innovative women are identified including their demands regarding workplace requirements.
In addition, the book deals with diversity management in both publicly traded companies and public institutions. The involvement of children as Lead Users along the product development process is addressed as well. Given the fact that innovation does not only comprise products, but also services, a separate chapter focusing on the effect of Diversity on service innovations is included.
Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An inspiring reading and an essential book to gain a better understanding of today’s status quo and developmental stages of sports marketing in the various regions of this world.
Ambush marketing in sports
(2014)
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the practice by companies of using their own marketing, particularly marketing communications activities, to create an impression of an association with the event to the event audience, although the companies in question have no legal or only underprivileged or non-exclusive marketing rights for this event sponsored by third parties. So, the objective of ambush marketing is to benefit from the success of sports sponsorship without having the duties of an official sponsor.
It is fine line between creative marketing communication and infringing on sponsorship rights. From the perspective of the event organizers and sports sponsors ambush marketing represents an understandable threat, while from the perspective of the ambushers it offers the opportunity to reach the target audience in an attractive environment and at affordable cost. The paper defines and structures the phenomenon of ambush marketing and analyses the impacts of ambush marketing in sports. The results of an empirical study on the effects of ambush marketing in the frame of the FIFA Soccer World cup are presented and discussed.
This paper addresses the following four research questions: 1. How should customer service quality in social media channels be conceptualized on multiple levels? 2. Which aspects of customer service quality are important in enhancing customer satisfaction? 3. What outcomes are effected by customer service quality and customer satisfaction? 4. How effective are customer services delivered through social media channels (as compared to customer services delivered through other channels)?
It has been recognized that to increase the competetitiveness of international higher education institutions in the global education market, their international graduates' employability must be enhanced. The present paper investigates, from the employers' perspective, the possibilities of international graduates with domestic degrees in Russia and Germany to find jobs in the Russian and German labor market. It uses qualitative open-ended interviews at 12 companies in St. Petersburg, Russia and Germany, which are engaged with International Business activities. The investigation concentrates on the employment opportunities and barriers of international graduates from an individual, organizational and an institutional perspective.
The research highlighted the main differences and similarities in the perception of the HR managers in both countries. In the German labor market, companies have a high demand for international graduates, especially those operating internationally, highly demand international graduates, emphasizing the existence of international trainee programs and the need to reflect the diversity of their business in the diversity of their staff. In contrast, Russian companies showed a positive predisposition for international graduates but no demand. Domestic firms focus their efforts on expatriate programs and/or highly-qualified specialists rather than trainee programs to hire internationals. On the other hand, insitutional barriers exist, as well as a lack of support with regards to regulations and requirements for entering both Russian and German markets. The national language requirement was stressed as the major barrier towards hiring internationals in both countries. The investigation from an organizational point of view revealed that interviewers showed a positive predisposition towards international graduates in both countries, focusing on the graduate's skill set rather than their nationality. This research explores the opportunities and barriers and discusses the implications for students and universities.
Social media usage in business-to-business sales : conceptualization, antecedents, and outcomes
(2015)
In recent years, the rise of social media received significant importance in marketing research. Social media applications now provide executives with a raft of new options. Consequently, interfaces to social media platforms have also been integrated into Business to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in a dyadic B2B relationship; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of customers. The framework presented here is tested cross-industry against data collected from dyadic buyer seller relationships in the IT service industry. The results elucidate the preconditions and the impact of social media usage strategies in B2B sales relations.
Organizations are the business world´s central actors, employing multiple people who pursue collective goals while linked to an external environment. This volume is the first of two books dedicated to defining current theories of organizations and their practices. The text is filled with contributions by alumni of the ESB Business School at Reutlingen University. Part I discusses contemporary organizational forms and properties, including team aspects.
Contemporary theory and practice of organizations. - Part 2: Leading and changing the organization
(2016)
Organizations are the business world´s central actors, employing multiple people who pursue collective goals while linked to an external environment. The text is filled with contributions by alumni of the ESB Business School at Reutlingen University. Part II provides a detailed overview of key themes in modern leadership and coaching, as well as organizational intervention.