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In this paper, the essential sponsorship basics are presented and the communication instrument of sports sponsorship is illustrated. Building on this, both the perspectives of sponsors and sponsees are examined in detail. In addition, the special features of sports event sponsorships are highlighted. Finally, current developments in sports sponsorship in the context of the FIFA Soccer World Cup 2022 in Qatar and the UEFA European Soccer Championship 2024 in Germany are compared and discussed.
Digitalisierung in Corporate Mergers & Acquisitions (M&A)-Prozessen birgt ein erhebliches Potenzial zur Effizienz- und Effektivitätssteigerung, erfährt jedoch bislang in der betrieblichen Praxis nur eine geringe Aufmerksamkeit. Dieser Beitrag schlägt angesichts dessen ein Reifegradmodell vor, womit sich der Ist-Stand der digitalen Reife eines Unternehmens bei Corporate M&A ermitteln und darauf aufbauend Optimierungspotenziale identifizieren lassen. Grundlage der Modellerstellung sind einerseits eine Analyse der vorhandenen Reifegradmodelle und andererseits Interviews mit M&A-Experten unterschiedlicher Unternehmen.
Purpose – This paper explores, which employer attractiveness attributes Generation Z (Gen Z) talents prioritize. Comparing the findings for female and male participants, this study examines whether gender-specific work value orientations prevail among Gen Z talents and impact their expectations toward employers.
Design/methodology/approach – A survey was conducted among 308 students of business, economics and management in Germany. Data were collected using the employer attractiveness scale of Berthon and colleagues (2005) complemented by an additional dimension focusing on work–life balance.
Findings – Findings indicate that Gen Z talents primarily expect a fun work environment, a positive team atmosphere and supportive relations with colleagues and superiors. Application aspects and work–life balance enabling services are expected the least. Expectations of four of the six attributes measured differ significantly among women and men, indicating that traditional gender assumptions continue to be reflected in the work value orientations of Gen Z talents.
Research limitations/implications – The sample was limited to business, economics and management students in Germany. Additional research should include a wider variety of respondents of different disciplines and countries.
Practical implications – Practical implications refer to emphasizing the social value of employment in the employee value proposition and customizing employer branding activities by gender.
Originality/value – This study contributes to the literature by empirically determining which employer attractiveness attributes Gen Z talents expect and whether and how these expectations vary by gender.
The fifth mobile communications generation (5G) can lead to a substantial change in companies enabling the full capability of wireless industrial communication. 5G with its key features of providing Enhanced Mobile Broadband, Ultra-Reliable and Low-Latency Communication, and Massive Machine Type Communication will support the implementation of Industry 4.0 applications. In particular, the possibility to set-up Non-Public Networks provides the opportunity of 5G communication in factories and ensures sole access to the 5G infrastructure offering new opportunities for companies to implement innovative mobile applications. Currently there exist various concepts, ideas, and projects for 5G applications in an industrial environment. However, the global rollout of 5G systems is a continuous process based on various stages defined by the global initiative 3rd Generation Partnership Project that develops and specifies the 5G telecommunication standard. Accordingly, some services are currently still far from their final performance capability or not yet implemented. Additionally, research lacks in clarifying the general suitability of 5G regarding frequently mentioned 5G use cases. This paper aims to identify relevant 5G use cases for intralogistics and evaluates their technical requirements regarding their practical feasibility throughout the upcoming 5G specifications.
The blockchain technology represents a decentralised database that stores information securely in immutable data blocks. Regarding supply chain management, these characteristics offer potentials in increasing supply chain transparency, visibility, automation, and efficiency. In this context, first token-based mapping approaches exist to transfer certain manufacturing processes to the blockchain, such as the creation or assembly of parts as well as their transfer of ownership. This paper proposes a prototypical blockchain application that adopts an authority concept and a concept of smart non-fungible tokens. The application enables the mapping of complex products in dynamic supply chains that require the auditability of changeable assembling processes on the blockchain. Finally, the paper demonstrates the practical feasibility of the proposed application based on a prototypical implementation created on the Ethereum blockchain.
This study examines the phenomenon of Virtual Influencer (VI) marketing and its impact on customer purchase behavior. The aim is to understand the scope and impact of VI marketing. The study compares VI marketing to traditional Human Influencer (HI) marketing and identifies the unique benefits and challenges associated with VIs. A survey was conducted to gain insight into consumer attitudes and behaviors toward VIs. Key findings reveal varying levels of trust and acceptance of VIs among consumers. While some participants expressed openness to buying products promoted by VIs, others had reservations about their authenticity. The study also explores the potential role of VIs in the metaverse, highlighting business opportunities and challenges in this evolving digital landscape. Overall, this research sheds light on the growing influence of VIs and the need for further research in the field of marketing.
This study examines the underexplored areas of customer success management, focusing on the impact of leadership and companywide collaboration, and the role of customer success in overall firm performance. A qualitative research approach was utilized, which involved reviewing relevant literature and conducting an interview with the Vice President of Customer Success Management in B2B at a case company. Findings revealed that both leadership and pervasive collaboration greatly enhance the customer journey experience. Given that 75% of Annual Recurring Revenue is derived from existing customers, the substantial role of customer success in propelling business growth is affirmed. The study also demonstrated the importance of proactive customer engagement, assimilating customer feedback into products and services, and nurturing personal relationships with customers for fostering innovation. It further stressed the need for service provision and decision-making at various levels, as well as the implementation of a range of communication channels, to ensure customer success.
Einführung und Überblick
(2023)
In diesem einführenden Kapitel wird zunächst das Ziel der Buchreihe „Sportmanagement“ im Erich Schmidt Verlag vorgestellt sowie die Motive für die Veröffentlichung des vorliegenden Bandes „Nachhaltigkeitsmanagement in Sport und Kultur“ dargelegt. Danach erfolgt eine erste Annäherung an die Thematik, indem mit dem Sport-, Kultur- und Eventbusiness der Kontext dieses Herausgeberwerkes beschrieben und der Bezug zur Nachhaltigkeit und dem Nachhaltigkeitsmanagement hergestellt wird. Zudem werden aktuelle wissenschaftliche Beiträge, Lehrbücher und Bildungsangebote hinsichtlich Nachhaltigkeitsmanagement in Sport und Kultur präsentiert. Danach wird den Leserinnen und Lesern die zugrunde liegende Struktur des Bandes sowie die einzelnen Kapitel vorgestellt sowie nützliche Hinweise für die Lektüre des Buches gegeben.
In the context of Industry 4.0, intralogistics faces an increasingly complex and dynamic environment driven by a high level of product customisation and complex manufacturing processes. One approach to deal with these changing conditions is the decentralised and intelligent connectivity of intralogistics systems. However, wireless connectivity presents a major challenge in the industry due to strict requirements such as safety and real-time data transmission. In this context, the fifth generation of mobile communications (5G) is a promising technology to meet the requirements of safety-critical applications. Particularly, since 5G offers the possibility of establishing private 5G networks, also referred to as standalone non-public networks. Through their isolation from public networks, private 5G networks provide exclusive coverage for private organisations offering them high intrinsic network control and data security. However, 5G is still under development and is being gradually introduced in a continuous release process. This process lacks transparency regarding the performance of 5G in individual releases, complicating the successful adoption of 5G as an industrial communication. Additionally, the evaluation of 5G against the specified target performance is insufficient due to the impact of the environment and external interfering factors on 5G in the industrial environment. Therefore, this paper aims to develop a technical decision-support framework that takes a holistic approach to evaluate the practicality of 5G for intralogistics use cases by considering two fundamental stages. The first of these analyses technical parameters and characteristics of the use case to evaluate the theoretical feasibility of 5G. The second stage investigates the application's environment, which substantially impacts the practicality of 5G, for instance, the influence of surrounding materials. Finally, a case study validates the proposed framework by means of an autonomous mobile robot. As a result, the validation proves the proposed framework's applicability and shows the practicality of the autonomous mobile robot, when integrating it into a private 5G network testbed.
In diesem Kapitel werden die Grundlagen und Instrumente des Nachhaltigkeitsmanagements erläutert. Nach einer kurzen Einführung in die Thematik werden in einem allgemeinen Teil zunächst die Grundlagen des Nachhaltigkeitsmanagements beschrieben. Anschließend wird näher auf unterschiedliche Instrumente und Ansätze eingegangen.