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The second hand concept indicates a growing trend in clothing recently, leading to growing numbers of second hand shops and developments of new second hand retail forms. This paper concentrates on the current second hand market for fashion products and presents the different motives toward second hand consumption as well as alternative consumption channels for second hand products. The findings of the paper are founded on literature research of academic articles and case studies. Results show that there is a high potential for the second hand market due to the increasing interest of consumers in buying second hand products. The paper concentrates on the second hand market for fashion products in the western society. This means that there was no research on second hand products for disadvantaged people in poor countries. Furthermore, the paper focuses the formal second hand retail channels to see what is already on the market.
The purpose of this research is to explore current boundaries of the fashion industry’s second hand market and which solutions and approaches can be adopted from the used-car industry. The paper is based on the study of existing literature which deals with sustainability in combination with second hand markets in general and adaptable features of the used-car industry. Adaptable features are found using the business model canvas. The key finding of this study indicates that the fashion industry faces immense social and environmental challenges which can be partly solved by the development of the second hand market. Used-car industry can be seen as role model for fashion retail. In this study only aspects of used-car distribution are highlighted; therefore, characteristics of the recycling of used cars are not examined.
The purpose of this paper is to examine the impact on sustainability of fashion production and consumption in order to discuss what the main lever is to reduce the negative impact. The research methodology applied is a literature review examining academic references. Key findings suggest that fashion production and consumption have a single comparable impact on sustainability. Moreover, as the fashion production follows the demand, the consumer steers the production in a certain direction. Therefore, consumers take over responsibility and need to be informed. To reach a long-term change in the fashion industry, the consumer has to be the focus of the sustainable efforts. Most results in literature were conducted by qualitative research methods, so that further quantitative testing of the results is recommended. Furthermore, most surveys were conducted with young fashion consumers in the EU or UK which does not represent the fashion consumer in general.
The purpose of this paper is to highlight potentials and limitations of the prosumer concept in fashion retail. The paper illustrates the evolution of prosumption and in which directions the concept is being developed. The primary research is based on a literature review containing different sources of academic and non-academic references. Findings suggest that the prosumer concept is no new phenomenon. Recently, it has moved into the focus of companies that have noted that it is efficient when engaging with customers in order to strengthen their brand loyalty. An increasing number of companies offer innovative business models that underlie the concept. However, lately smart prosuming machines are changing the objectives of the concept. Even if the prosumer concept exists since many years and scholars investigate its potentials continuously, it is the fashion industry that has been researched comparatively little up to now.
This study focuses on the different roles of social media for the promotion of a sustainable lifestyle, behaviour and consumption, especially with regard to the typically non-ethical fashion industry. Research findings include eight roles of social media influencing a sustainable consumption contrary to prior research naming one to five impacts. Results show that social media educates and engages the young and ethically interested target group besides increasing supply chain transparency and brand or theme awareness. Furthermore, social media provides a platform for organisations’ relationship management and social interaction since users get empowered to share experiences which leads to a higher level of trust.
The purpose of this paper is to evaluate consisting consumption patterns caused by fast fashion with a new appearing form of consumption and retaining potentials as an alternative as well as sustainable form of fast fashion consumption. This research is set up on a theoretical background of scientific literature including governmental as well as press releases in order to evaluate the status quo of consumption and answering the research question. A new consumption pattern as well as an appearing economy of sharing can be stated including potential aspects of raising businesses and sustainable alternative forms of fast fashion. The framework of the research is limited to the textile and fashion industry in industrialized countries focusing on consumption in the twenty first century.
Mitte der siebziger Jahre wurde die Unternehmenskultur als wichtige Einflussgröße für den Unternehmenserfolg erkannt. Der Begriff der Kultur wird jedoch auf vielfache Weise definiert und interpretiert, so dass in der Literatur auch kein Mangel an verschiedenen Auslegungen des Begriffes herrscht. Darüber hinaus werden in Theorie und Praxis häufig weitere Ausdrücke verwandt, die inhaltlich mit dem Begriff Unternehmenskultur übereinstimmen, wie z.B. "Firmenkultur", "Organisationskultur", oder "Corporate Culture". Dadurch ist die Diskussion über Unternehmenskultur geprägt von Missverständnissen. Im Folgenden soll daher ein Überblick gegeben werden, wie Unternehmenskultur definiert werden kann, wie sie entsteht und welche Schlussfolgerungen daraus gezogen werden können.
In diesem Kapitel werden die Grundlagen zum Verständnis eines nachhaltigen Supply Chain Management gelegt. Aufbauend auf einer Definition nachhaltiger Lieferketten wird erläutert, warum robuste Lieferketten die Basis für nachhaltige Supply Chains sind. Die anschließend diskutierten Modelle zum Supply Chain Management werden handlungsorientiert aufbereitet. Im Fokus steht die Definition der Rolle von Beschaffung auf der einen und des Absatzes auf der anderen Seite zur erfolgreichen Umsetzung von nachhaltigen Supply Chains. An ausgewählten Stellen werden konkrete Beispiele aus dem Sport- und Kulturbereich vorgestellt.
Nachdem Unternehmen Klarheit über das Kundenverhalten und die damit zusammenhängenden Determinanten haben, gilt es, in einem zweiten Schritt eine Strategie auszuarbeiten, die die bestmögliche Befriedigung der Kundenbedürfnisse in den Mittelpunkt des Handelns setzt. Je besser dieses den Unternehmen gelingt, umso besser lassen sich damit deren eigene Ziele verwirklichen. Dabei gilt es zunächst, einen Marketingplan zu entwickeln.