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This work presents a fully integrated GaN gate driver in a 180nm HV BCD technology that utilizes high-voltage energy storing (HVES) in an on-chip resonant LC tank, without the need of any external capacitor. It delivers up to 11nC gate charge at a 5V GaN gate, which exceeds prior art by a factor of 45-83, supporting a broad range of GaN transistor types. The stacked LC tank covers an area of only 1.44mm², which corresponds to a superior value of 7.6nC/mm².
New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.
In any autonomous driving system, the map for localization plays a vital part that is often underestimated. The map describes the world around the vehicle outside of the sensor view and is a main input into the decision making process in highly complicated scenarios. Thus there are strict requirements towards the accuracy and timeliness of the map. We present a robust and reliable approach towards crowd based mapping using a GraphSLAM framework based on radar sensors. We show on a parking lot that even in dynamically changing environments, the localization results are very accurate and reliable even in unexplored terrain without any map data. This can be achieved by collaborative map updates from multiple vehicles. To show these claims experimentally, the Joint Graph Optimization is compared to the ground truth on an industrial parking space. Mapping performance is evaluated using a dense map from a total station as reference and localization results are compared with a deeply coupled DGPS/INS system.
Decreasing batch sizes in production in line with Industrie 4.0 will lead to tremendous changes of the control of logistic processes in future production systems. Intelligent bins are crucial enablers to establish decentrally controlled material flow systems in value chain networks as well as at the intralogistics level. These intelligent bins have to be integrated into an overall decentralized monitoring and control approach and have to interact with humans and other entities just like other cyber-physical systems (CPS) within the cyber-physical production system (CPPS). To realize a decentralized material supply following the overall aim of a decentralized control of all production and logistics processes, an intelligent bin system is currently developed at the ESB Logistics Learning Factory. This intelligent bin system will be integrated into the self developed, cloud-based and event-oriented SES system (so-called “Self Execution System”) which goes beyond the common functionalities and capabilities of traditional manufacturing execution systems (MES).
To ensure a holistic integration of the intelligent bin for different material types into the SES framework, the required hard- and software components for the decentrally controlled bin system will be split into a common and an adaptable component. The common component represents the localization and network layer which is common for every bin, whereas the flexible component will be customizable to different requirements, like to the specific characteristics of the parts.
This paper presents a novel multi-modal CNN architecture that exploits complementary input cues in addition to sole color information. The joint model implements a mid-level fusion that allows the network to exploit cross modal interdependencies already on a medium feature-level. The benefit of the presented architecture is shown for the RGB-D image understanding task. So far, state-of-the-art RGB-D CNNs have used network weights trained on color data. In contrast, a superior initialization scheme is proposed to pre-train the depth branch of the multi-modal CNN independently. In an end-to-end training the network parameters are optimized jointly using the challenging Cityscapes dataset. In thorough experiments, the effectiveness of the proposed model is shown. Both, the RGB GoogLeNet and further RGB-D baselines are outperformed with a significant margin on two different tasks: semantic segmentation and object detection. For the latter, this paper shows how to extract object level groundtruth from the instance level annotations in Cityscapes in order to train a powerful object detector.
Diese Arbeit beschäftigt sich mit dem neuen elektronischen Personalausweis. Zum einen werden in diesem Paper die Sicherheitsziele des Personalausweises und die technische Umsetzung der Architektur und Protokolle erklärt. Es wird der Ablauf einer Online-Identifizierung für einen Nutzer mithilfe des Ausweises aufgezeigt. Risiken und Schwachstellen der Technologie im Software- und Hardwarebereich werden diskutiert und die bereits erfolgten Hack-Angriffe aufgezeigt. Die Arbeit legt Möglichkeiten dar, wie sich der Nutzer vor Angriffen schützen kann. Es werden die Gründe genannt, warum der neue Personalausweis online nur schwar Anklang findet und warum die Aufklärung über die zur Verfügung stehenden Anwendungen, eine Preisreduzierung der Lesegeräte sowie die vom Europa-Parlament und Europarat erlassene eIDAS-Verordnung nicht helfen werden, um die Nutzung voranzutreiben. Ergebnisse hierfür liefert eine Nutzerstudie. Zum anderen werden Ideen genannt, wie die Nutzung der elektronischen Funktionen des Ausweises stattdessen zu fördern ist.
Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
Trotz größer werdendem Tenor, die Intuition als gewinnbringende Ergänzung zur rational geprägten Entscheidungskultur im Vertrieb zu implementieren, scheint dennoch Unsicherheit und Unwissenheit über den richtigen Umgang mit der Intuition seitens der Mitarbeiter und Mitarbeiterinnen vorzuherrschen. Durch die systematische Legitimierung der Intuition Vertrieb kann diesem Umstand entgegengewirkt werden.
In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand.
Digitization will require companies to fundamentally reengineer their sales processes. Adapting the concept of value selling to the digital age will enable them to deliver superior value to their customers. Specifically, social selling will provide them with an answer to the ever-increasing complexity of customer journeys. This article, based on a survey among 235 German companies, assesses the status quo and outlines opportunities. Moreover, it introduces a novel approach for developing well-grounded social selling metrics.
Der B-to-B-Vertrieb hat sich durch neueste Informationstechnologien stark verändert und ist wesentlich komplexer geworden. Gleichwohl haben sich die Möglichkeiten dadurch auch dramatisch verbessert. International agierende, virtuell zusammenarbeitende Teams haben die Entscheidungsprozesse und Kompetenzen verschoben. Mit Social Selling bietet sich jetzt eine Möglichkeit, die neu entstandenen Herausforderungen im Vertrieb besser zu meistern.
Der folgende Artikel befasst sich mit Wearables für Pferde. Ziel ist es, die Sicherheit der Tiere bei einem Ausbruch von einer Weide zu erhöhen und damit Personen- und Sachschäden zu minimieren. Hierzu wird der Stand der Technik zur Standortbestimmung im Freien zusammengetragen und durch eine Klassifizierung der unterschiedlichen Ansätze ermittelt, welche Standortbestimmung pferdegerecht erscheint. Zudem soll ein Fragebogen konzipiert werden, um Charakteristiken und Funktionalitäten für einen Prototypen festzustellen.
Digitization transforms business process models and processes in many enterprises. However, many of them need guidance, how digitization is impacting the design of their information systems. Therefore, this paper investigates the influence of digitization on information system design. We apply a two-phase research method applying a literature review and an exploratory case study. The case study took place in the IT service provider of a large insurance enterprise. The study’s results suggest that a number of areas of information system design are affected, such as architecture, processes, data and services.
Modern power transistors are able to switch at very high transition speed, which can cause EMC violations and overshoot. This is addressed by a gate driver with variable gate current, which is able to control the transition speed. The key idea is that the gate driver can influence the di/dt and dv/dt transition separately and optimize whichever transition promises the highest improvement while keeping switching losses low. To account for changes in the load current, supply voltage, etc., a control loop is required in the driver to ensure optimized switching. In this paper, an efficient control scheme for an automotive gate driver with variable output current capability is presented. The effectiveness of the control loop is demonstrated for a MOSFET bridge consisting of OptiMOS-T2™devices with a total gate charge of 39nC. This bridge setup shows dv/dt transitions between 50 to 1000ns, depending on driving current. The driver is able to switch between gate current levels of 1 to 500mA in 10/15ns (rising/falling transition). With the implemented control loop the driver is measured to significantly reduce the ringing and thereby reduce device stress and electromagnetic emissions while keeping switching losses 52% lower than with a constant current driver.
Es wird gezeigt, wie bei Fernspeisung die Vorhersage der Erwärmung mit entsprechender Modellierung verbessert werden kann und wie der Einfluss von Material und Form des Kabelkanals die Erwärmung und das das Temperaturprofil des Bündels beeinflusst. Es wird auch vorgestellt, dass die erhöhte Erwärmung von Metallkabelkanälen auf die geringere Emissivität zurückzuführen ist und wie das verbessert werden kann.
To evaluate the quality of sleep, it is important to determine how much time was spent in each sleep stage during the night. The gold standard in this domain is an overnight polysomnography (PSG). But the recording of the necessary electrophysiological signals is extensive and complex and the environment of the sleep laboratory, which is unfamiliar to the patient, might lead to distorted results. In this paper, a sleep stage detection algorithm is proposed that uses only the heart rate signal, derived from electrocardiogram (ECG), as a discriminator. This would make it possible for sleep analysis to be performed at home, saving a lot of effort and money. From the heart rate, using the fast Fourier transformation (FFT), three parameters were calculated in order to distinguish between the different sleep stages. ECG data along with a hypnogram scored by professionals was used from Physionet database, making it easy to compare the results. With an agreement rate of 41.3%, this approach is a good foundation for future research.
A wide variety of cell types exhibit substrate topography-based behavior, also known as contact guidance. However, the precise cellular mechanisms underlying this process are still unknown. In this study, we investigated contact guidance by studying the reaction of human endothelial cells (ECs) to well-defined microgroove topographies, both during and after initial cell spreading. As the cytoskeleton plays a major role in cellular adaptation to topographical features, two methods were used to perturb cytoskeletal structures. Inhibition of actomyosin contractility with the chemical inhibitor blebbistatatin demonstrated that initial contact guidance events are independent of traction force generation. However, cell alignment to the grooved substrate was altered at later time points, suggesting an initial ‘passive’ phase of contact guidance, followed by a contractility-dependent ‘active’ phase that relies on mechanosensitive feedback. The actin cytoskeleton was also perturbed in an indirect manner by culturing cells upside down, resulting in decreased levels of contact guidance and suggesting that a possible loss of contact between the actin cytoskeleton and the substrate could lead to cytoskeleton impairment. The process of contact guidance at the microscale was found to be primarily lamellipodia driven, as no bias in filopodia extension was observed on micron-scale grooves.
Recent digital technologies like the Internet of Things and Augmented Reality have brought IT into companies’ core products. What were previously purely physical products are becoming hybrid or digitized. Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so far. In this paper, we study the challenges that keep companies from realizing the desired impacts of digitized products and the practices they employ to address these challenges. To do so, we looked at companies from a set of industries that are highly affected by digital transformation, but at the same time hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating testable hypotheses for further research in this area.
In vitro cultured cells produce a complex extracellular matrix (ECM) that remains intact after decellularization. The biological complexity derived from the variety of distinct ECM molecules makes these matrices ideal candidates for biomaterials. Biomaterials with the ability to guide cell function are a topic of high interest in biomaterial development. However, these matrices lack specific addressable functional groups, which are often required for their use as a biomaterial. Due to the biological complexity of the cell-derived ECM, it is a challenge to incorporate such functional groups without affecting the integrity of the biomolecules within the ECM. The azide-alkyne cycloaddition (click reaction, Huisgen-reaction) is an efficient and specific ligation reaction that is known to be biocompatible when strained alkynes are used to avoid the use of copper (I) as a catalyst. In our work, the ubiquitous modification of a fibroblast cell-derived ECM with azides was achieved through metabolic oligosaccharide engineering by adding the azide-modified monosaccharide Ac4GalNAz (1,3,4,6 tetra-O-acetyl-N-azidoacetylgalactosamine) to the cell culture medium. The resulting azide-modified network remained intact after removing the cells by lysis and the molecular structure of the ECM proteins was unimpaired after a gentle homogenization process. The biological composition was characterized in order to show that the functionalization does not impair the complexity and integrity of the ECM. The azides within this ‘‘clickECM” could be accessed by small molecules (such as an alkyne modified fluorophore) or by surface-bound cyclooctynes to achieve a covalent coating with clickECM.
Das Ziel dieser Arbeit ist, die Infrastruktur einer modernen Fahrzeug-zu Fahrzeug-Kommunikation auf ihre Sicherheit zu prüfen. Dazu werden die Sicherheitsstandards für die Funkkommunikation genauer beschrieben und anschließend mit möglichen Angriffsmodellen geprüft. Mit dem erläuterten Wissen der VANET Architektur werden verschiedene Angriffe verständlicher. Dadurch werden die Schwachstellen offengelegt und Gegenmaßnahmen an passenden Punkten in der Architektur verdeutlicht.
This paper examines the efficacy of social media systems in customer complaint handling. The emergence of social media, as a useful complement and (possibly) a viable alternative to the traditional channels of service delivery, motivates this research. The theoretical framework, developed from literature on social media and complaint handling, is tested against data collected from two different channels (hotline and social media) of a German telecommunication services provider, in order to gain insights into channel efficacy in complaint handling. We contribute to the understanding of firm’s technology usage for complaint handling in two ways:
(a) by conceptualizing and evaluating complaint handling quality across traditional and social media channels and (b) by comparing the impact of complaint handling quality on key performance outcomes such as customer loyalty, positive word-of-mouth, and crosspurchase intentions across traditional and social media channels.
Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.
This paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand love? Secondly, how strong is the impact of certain dynamic capabilities on brand love? Thirdly, which conditions mediate and moderate the impact of specific dynamic capabilities on brand love? Data from a multi-method research approach have been used to itentify the specific capabilities that corporations need, to enhance brand love. Furthermore, a standardized online survey was conducted on marketing executives and evaluated by structural equation modeling. The results indicate, that customer expertise plays a major role in the relationship between dynamic capabilities and brand love. Furthermore, this relationship is more important in markets that have a low competitive differentiation in products and services.
We were able to identify a set of specific capabilities corporations need to develop in order to enhance brand love. Furthermore, the effects of most dynamic capabilities on brand love have a strong correlation to the degree of customer orientation. Other results are relevant concerning the proposed moderation and mediation hypotheses. Firstly, the impact of customer orientation on brand love is varied under specific market conditions, supporting our central moderation hypothesis (β = .259, p = .001). To be precise, the impact of customer orientation is strongest in markets that have low competitive differentiation in products and services. Other control variables like age, gender, or market form (B2B versus B2C) lead to no significant heterogeneity in the data set. Finally, mediation analyses show no significant “direct effect” of the existing DC constructs on brand love, supporting the mediating role of customer orientation.
LDMOS transistors in integrated power technologies are often subject to thermo-mechanical stress, which degrades the on-chip metallization and eventually leads to a short. This paper investigates small sense lines embedded in the LDMOS metallization. It will be shown that their resistance depends strongly on the stress cycle number. Thus, they can be used as aging sensors and predict impending failures. Different test structures have been investigated to identify promising layout configurations. Such sensors are key components for resilient systems that adaptively reduce stress to allow aggressive LDMOS scaling without increasing the risk of failure.
Characteristics of modern computing and storage technologies fundamentally differ from traditional hardware. There is a need to optimally leverage their performance, endurance and energy consumption characteristics. Therefore, existing architectures and algorithms in modern high performance database management systems have to be redesigned and advanced. Multi Version Concurrency Control (MVCC) approaches in data-base management systems maintain multiple physically independent tuple versions. Snapshot isolation approaches enable high parallelism and concurrency in workloads with almost serializable consistency level. Modern hardware technologies benefit from multi-version approaches. Indexing multi-version data on modern hardware is still an open research area. In this paper, we provide a survey of popular multi-version indexing approaches and an extended scope of high performance single-version approaches. An optimal multi-version index structure brings look-up efficiency of tuple versions, which are visible to transactions, and effort on index maintenance in balance for different workloads on modern hardware technologies.
Database management systems (DBMS) are critical performance components in large scale applications under modern update intensive workloads. Additional access paths accelerate look-up performance in DBMS for frequently queried attributes, but the required maintenance slows down update performance. The ubiquitous B+ tree is a commonly used key-indexed access path that is able to support many required functionalities with logarithmic access time to requested records. Modern processing and storage technologies and their characteristics require reconsideration of matured indexing approaches for today's workloads. Partitioned B-trees (PBT) leverage characteristics of modern hardware technologies and complex memory hierarchies as well as high update rates and changes in workloads by maintaining partitions within one single B+-Tree. This paper includes an experimental evaluation of PBTs optimized write pattern and performance improvements. With PBT transactional throughput under TPC-C increases 30%; PBT results in beneficial sequential write patterns even in presence of updates and maintenance operations.
Pokémon Go was the first mobile Augmented Reality (AR) game that made it to the top of the download charts of mobile applications. However, very little is known about this new generation of mobile online Augmented Reality (AR) games. Existing media usage and technology acceptance theories provide limited applicability to the understanding of its users. Against this background, this research provides a comprehensive framework that incorporates findings from uses & gratification theory (U>), technology acceptance and risk research as well as flow theory. The proposed framework aims at explaining the drivers of attitudinal and intentional reactions, such as continuance in gaming or willingness to conduct in-app purchases. A survey among 642 Pokémon Go players provides insights into the psychological drivers of mobile AR games. Results show that hedonic, emotional and social benefits, and social norms drive, vice versa physical risks (but not privacy risks) hinder consumer reactions. However, the importance of these drivers differs between different forms of user behavior.
Pokémon Go was the first mobile augmented reality (AR) game to reach the top of the download charts of mobile applications. However, little is known about this new generation of mobile online AR games. Existing theories provide limited applicability for user understanding. Against this background, this research provides a comprehensive framework based on uses and gratification theory, technology risk research, and flow theory. The proposed framework aims to explain the drivers of attitudinal and intentional reactions, such as continuance in gaming or willingness to invest money in in-app purchases. A survey among 642 Pokémon Go players provides insights into the psychological drivers of mobile AR games. The results show that hedonic, emotional, and social benefits and social norms drive consumer reactions while physical risks (but not data privacy risks) hinder consumer reactions. However, the importance of these drivers differs depending on the form of user behavior.
Close and safe interaction of humans and robots in joint production environments is technically feasible, however should not be implemented as an end in itself but to deliver improvement in any of a production system’s target dimensions. Firstly, this paper shows that an essential challenge for system integrators during the design of HRC applications is to identify a suitable distribution of available tasks between a robotic and a human resource. Secondly, it proposes an approach to determine task allocation by considering the actual capabilities of both human and robot in order to improve work quality. It matches those capabilities with given requirements of a certain task in order to identify the maximum congruence as the basis for the allocation decision. The approach is based on a study and subsequent generic description of human and robotic capabilities as well as a heuristic procedure that facilities the decision making process.
In den letzten Jahren beschäftigten sich Forscher und Automobilhersteller mit den Voraussetzungen für die Einführung von autonomem Fahren. Für Innovationen und Geschäftsmodelle im Bereich der intelligenten Mobilität, aber auch innerhalb der digitalen Wertschöpfungskette, spielen generell Zuverlässigkeit und Qualität der digitalen Datenübertragung eine entscheidende Rolle. Bevor das autonome Fahren vollständig eingeführt wird, muss man feststellen, welche Anforderungen an die digitale Infrastruktur beachtet werden müssen, gleichzeitig muss die Bedrohungslandschaft für autonomes Fahren analysiert werden.
Die folgende Arbeit beschäftigt sich damit, die Anforderungen und Gefahren zu analysieren und allgemeine Handlungsempfehlungen vorzuschlagen.
Angesichts des breiten Angebotsspektrums neuer Technologien und der Vielzahl verschieden verwendeter Begriffe rund um Industrie 4.0, stehen Unternehmen nicht selten orientierungslos vor der Herausforderung, individuelle Umsetzungsstrategien abzuleiten. Das vorliegende Reifegradmodell ermöglicht die Erfassung bereits im Produktionssystem implementierter Lean Management-Prinzipien und gibt praktikable Antworten auf die evolutionären Visionen, indem es realisierbare und individuelle Migrationspfade in Richtung Industrie 4.0 für Unternehmen aufzeigt.
Zukünftige Montagearbeitsplätze müssen veränderten Herausforderungen, wie z. B. der zunehmenden Anzahl von Mensch Roboter-Kollaborationen, gerecht werden. Die Virtual Reality (VR)-Technik bietet im Rahmen der Arbeitsplatzgestaltung neue Möglichkeiten, diesen veränderten Planungsherausforderungen gerecht zu werden. Die Ausarbeitung stellt eine Methode zur Bewertung des sinnvollen Einsatzes der VR-Technik für einen spezifischen Arbeitsplatz vor. Außerdem wird aufgezeigt, wie die VR-Technik in den Prozess der Arbeitsplatzgestaltung integriert werden kann.
Integrated power semiconductors are often used for applications with cyclic on-chip power dissipation. This leads to repetitive self-heating and thermo-mechanical stress, causing fatigue on the on-chip metallization and possibly destruction by short circuits. Because of this, an accurate simulation of the thermo-mechanical stress is needed already during the design phase to ensure that lifetime requirements are met. However, a detailed thermo mechanical simulation of the device, including the on-chip metallization is prohibitively time-consuming due to its complex structure, typically consisting of many thin metal lines with thousands of vias. This paper introduces a two-step approach as a solution for this problem. First, a simplified but fast simulation is performed to identify the device parts with the highest stress. After, precise simulations are carried out only for them. The applicability of this method is verified experimentally for LDMOS transistors with different metal configurations. The measured lifetimes and failure locations correlate well with the simulations. Moreover, a strong influence of the layout of the on-chip metallization lifetime was observed. This could also be explained with the simulation
method.
In this paper we describe the design and development process of an electromagnetic picker for rivets. These rivets are used in a production process of leather or textile design objects like riveted waist belts or purses. The picker is designed such that it replaces conventional mechanical pickers thus avoiding mechanical wear problems and increasing the process quality. The paper illustrates the challenges in the design process of this mechatronic system. The design process was based on both simulation and experiments leading to a prototype that satisfies the requirements.
In this article, liposome-based coatings aiming to control drug release from therapeutic soft contact lenses (SCLs) materials are analyzed. A PHEMA based hydrogel material loaded with levofloxacin is used as model system for this research. The coatings are formed by polyelectrolyte layers containing liposomes of 1,2-dimyristoyl-sn-glycero-3- phosphocholine (DMPC) and DMPC1cholesterol (DMPC1 CHOL). The effect of friction and temperature on the drug release is investigated. The aim of the friction tests is to simulate the blinking of the eyelid in order to verify if the SCLs materials coated with liposomes are able to keep their properties, in particular the drug release ability. It was observed that under the study conditions, friction did not affect significantly the drug release from the liposome coated PHEMA material. In contrast, increasing the temperature of release leads to an increase of the drug diffusion rate through the hydrogel. This phenomenon is recorded both in the control and in the coated samples.
This paper presents an approach for label-free brain tumor tissue typing. For this application, our dual modality microspectroscopy system combines inelastic Raman scattering spectroscopy and Mie elastic light scattering spectroscopy. The system enables marker-free biomedical diagnostics and records both the chemical and morphologic changes of tissues on a cellular and subcellular level. The system setup is described and the suitability for measuring morphologic features is investigated.
The influence of turbidity on the Raman signal strengths of condensed matter is theoretically analyzed and measured with laboratory - scale equipment for remote sensing. The results show the quantitative dependence of back- and forward-scattered signals on the thickness and elastic-scattering properties of matter. In the extreme situation of thin, highly turbid layers, the measured Raman signal strengths exceed their transparent analogs by more than a factor of ten. The opposite behavior is found for thick layers of low turbidity, where the presence of a small amount of scatterers leads to a decrease of the measured signal. The wide range of turbidities appearing in nature is experimentally realized with stacked polymer layers and solid/liquid dispersions, and theoretically modeled by the equation of radiative transfer using the analytical diffusion approximation or random walk simulations.
Nenne sie niemals Senioren!
(2017)
Bei großen Sportereignissen wie Fußball-, Welt- und Europameisterschaften oder Olympischen Spielen geht es für Verbände und offizielle Sponsoren um Millionen, entsprechend scharf verteidigen sie ihre Werberechte. Burger King zeigt, wie sich dieses „Monopol“ kreativ umgehen lässt. Im folgenden Beitrag werden exemplarisch zwei Ambush-Marketing-Aktivitäten von Burger King im Rahmen der Fußball Europameisterschaften 2016 vorgestellt. Nicht-Sponsor Burger King setzte Ambush Marketing dabei gezielt und kreativ im Rahmen der EM ein, um gegen den offiziellen UEFA-Sponsor und Wettbewerber McDonald‘s Punkte zu sammeln.
Energy transfer kinetics in photosynthesis as an inspiration for improving organic solar cells
(2017)
Clues to designing highly efficient organic solar cells may lie in understanding the architecture of light harvesting systems and exciton energy transfer (EET) processes in very efficient photosynthetic organisms. Here, we compare the kinetics of excitation energy tunnelling from the intact phycobilisome (PBS) light harvesting antenna system to the reaction center in photosystem II in intact cells of the cyanobacterium Acaryochloris marina with the charge transfer after conversion of photons into photocurrent in vertically aligned carbon nanotube (va- CNT) organic solar cells with poly(3-hexyl)thiophene (P3HT) as the pigment. We find that the kinetics in electron hole creation following excitation at 600 nm in both PBS and va-CNT solar cells to be 450 and 500 fs, respectively. The EET process has a 3 and 14 ps pathway in the PBS, while in va-CNT solar cell devices, the charge trapping in the CNT takes 11 and 258 ps. We show that the main hindrance to efficiency of va CNT organic solar cells is the slow migration of the charges after exciton formation.
In this paper a method for the generation of gSPM with ontology-based generalization was presented. The resulting gSPM was modeled with BPMN/BPMNsix in an efficient way and could be executed with BPMN workflow engines. In the next step the implementation of resource concepts, anatomical structures, and transition probabilities for workflow execution will be realized.
Due to rapidly changing technologies and business contexts, many products and services are developed under high uncertainties. It is often impossible to predict customer behaviors and outcomes upfront. Therefore, product and service developers must continuously find out what customers want, requiring a more experimental mode of management and appropriate support for continuously conducting experiments. We have analytically derived an initial model for continuous experimentation from prior work and matched it against empirical case study findings from two startup companies. We examined the preconditions for setting up an experimentation system for continuous customer experiments. The resulting RIGHT model for Continuous Experimentation (Rapid Iterative value creation Gained through High-frequency Testing) illustrates the building blocks required for such a system and the necessary infrastructure. The major findings are that a suitable experimentation system requires the ability to design, manage, and conduct experiments, create so-called minimum viable products or features, link experiment results with a product roadmap, and manage a flexible business strategy. The main challenges are proper, rapid design of experiments, advanced instrumentation of software to collect, analyse, and store relevant data, and integration of experiment results in the product development cycle, software development process, and business strategy. This summary refers to the article The RIGHT Model for Continuous Experimentation, published in the Journal of Systems and Software [Fa17].
The business landscape is changing radically because of software. Companies in all industry sectors are continously finding new flexibilities in this programmable world. They are able to deliver new functionalities even after the product is already in the customer's hands. But success is far from guaranteed if they cannot validate their assumptions about what their customers actually need. A competitor with better knowledge of customer needs can disrupt the market in an instant.
This book introduces continuous experimentation, an approach to continuously and systematically test assumptions about the company's product or service strategy and verify customers' needs through experiments. By observing how customers actually use the product or early versions of it, companies can make better development decisions and avoid potentially expensive and wasteful activities. The book explains the cycle of continuous experimentation, demonstrates its use through industry cases, provides advice on how to conduct experiments with recipes, tools, and models, and lists some common pitfalls to avoid. Use it to get started with continuous experimentation and make better product and service development decisions that are in-line with your customers' needs.
THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line.
THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making.
Royal Philip's goal was to use innovation to improve the lives of three billion people a year by 2025. To reach that goal, the company was shifting from selling medical products in a transactional manner to providing integrated healthcare solutions based on digital health technology ("HealthTech").
This shift required a dual transformation. On one hand, the company needed to transform how healthcare was conducted. Healthcare professionals would have to change the way they worked and reimbursement schemes needed to change to incentivize payers, providers, and patients in vastly different ways. On the other hand, Philips needed to redesign how it worked internally. The company componentized its business, introduced digital platforms, and co-created solutions with the various stakeholders of the healthcare industry.
In other words: Royal Philips was transforming itself in order to reinvent healthcare in the digital age.
AUDI AG has historically focused on producing and selling premium vehicles but has begun to experiment with providing mobility services, built around car sharing. Its response to the so-called sharing economy addressed strategic and transformational challenges. Strategically, the company pursued additional sources of revenue from targeted, premium mobility services, rather than the less segmented services provided by competitors such as BMW and Zipcar. AUDI AG also transformed its organizational structure, processes and architecture to balance autonomy for innovation and integration for competitiveness.
In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.”
IT platforms as the foundation of digitized processes and products are vital in a digital economy. However, many companies’ platforms are liabilities, not strategic assets because of their complexity. Consequently, companies initiate IT complexity reduction programs. But these technology-centric programs at best provide temporary relief. Soon after, companies’ platforms become just as complex as before. Based on four case studies, we identify three non-technical drivers of platform complexity: (1) Lacking awareness of consequences business decisions have on platform complexity, (2) Lacking motivation to avoid platform complexity, (3) Lacking authority to protect platforms from complexity. We propose measures to address these drivers that can help achieve more sustainable impact on platform complexity: (1) Removing information asymmetries between those creating complexity and those dealing with complexity, (2) Redefining incentives to include long-term effects on platform complexity, (3) Redressing power imbalances between those who create complexity and those who have to manage it.
This paper investigates the electrothermal stability and the predominant defect mechanism of a Schottky gate AlGaN/GaN HEMT. Calibrated 3-D electrothermal simulations are performed using a simple semiempirical dc model, which is verified against high-temperature measurements up to 440°C. To determine the thermal limits of the safe operating area, measurements up to destruction are conducted at different operating points. The predominant failure mechanism is identified to be hot-spot formation and subsequent thermal runaway, induced by large drain–gate leakage currents that occur at high temperatures. The simulation results and the high temperature measurements confirm the observed failure patterns.