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Um den Übergang von der Schule zur Hochschule zu erleichtern, brauchen Studierende technischer Fächer häufig eine Auffrischung ihrer Kenntnisse in Mathematik und Physik. Ein Online-Lernsystem für Physik kann Studierende bei der Beschäftigung mit physikalischen Inhalten unterstützen. Zudem kann ein Physik-Wissenstest Lücken im individuellen Wissensstand aufzeigen und zum Lernen der fehlenden Themen motivieren. Die Arbeitsgruppe "eLearning in der Physik" der Hochschulföderation Süd-West (HfSW) bestehend aus den baden-württembergischen Hochschulen Aalen, Esslingen, Heilbronn, Mannheim und Reutlingen hat einen Aufgabenpool von über 200 Physikaufgaben für Erstsemester erarbeitet. Sie stehen den Studierenden mit Lösungen in Lernmanagementsystemen zum Selbststudium und jetzt auch im "Zentralen Open Educational Resources Repositorium der Hochschulen in Baden-Württemberg" (ZOERR) zur Verfügung. In diesem Beitrag wird über den Einsatz der Online-Übungsaufgaben in 2020/2021 berichtet, über die Ergebnisse der Wissenstests und über die in der Corona-Zeit neu eingerichteten eTutorien.
High moisture permeability, excellent mechanical properties in a wet state, high water-holding capability, and high exudate absorption make bacterial nanocellulose (BNC) a favorable candidate for biomedical device production, especially wound dressings. The lack of antibacterial activity and healing-promoting ability are the main drawbacks that limit its wide application. Pullulan (Pul) is a nontoxic polymer that can promote wound healing. Zinc oxide nanoparticles (ZnO-NPs) are well-known as a safe antibacterial agent. In this study, aminoalkylsilane was chemically grafted on a BNC membrane (A-g-BNC) and used as a bridge to combine BNC with Pul-ZnO-NPs hybrid electrospun nanofibers. FTIR results confirmed the successful production of A-g-BNC/Pul-ZnO. The obtained dressing demonstrated blood clotting performance better than that of BNC. The dressing showed an ability to release ZnO, and its antibacterial activity was up to 5 log values higher than that of BNC. The cytotoxicity of the dressing toward L929 fibroblast cells clearly showed safety due to the proliferation of fibroblast cells. The animal test in a rat model indicated faster healing and re-epithelialization, small blood vessel formation, and collagen synthesis in the wounds covered by A-g-BNC/Pul-ZnO. The new functional dressing, fabricated with a cost-effective and easy method, not only showed excellent antibacterial activity but could also accelerate wound healing.
Forschungsfrage: Was sind Motivationen, Bedenken und Karriereerwartungen von Hochschulabsolventen, die sich für eine selbstinitiierte Auslandsentsendung direkt nach dem Studienabschluss entscheiden?
Methodik: Quantitative Befragung unter Absolventen deutscher Hochschulen
Praktische Implikationen: Aus den Ergebnissen lassen sich Maßnahmen zur Gewinnung und Bindung von Hochschulabsolventen als selbstinitiierte Entsandte und damit zur Nutzung des Potenzials der selbstinitiierten Entsendung ableiten.
In recent years, artificial intelligence (AI) has increasingly become a relevant technology for many companies. While there are a number of studies that highlight challenges and success factors in the adoption of AI, there is a lack of guidance for firms on how to approach the topic in a holistic and strategic way. The aim of this study is therefore to develop a conceptual framework for corporate AI strategy. To address this aim, a systematic literature review of a wide spectrum of AI-related research is conducted, and the results are analyzed based on an inductive coding approach. An important conclusion is that companies should consider diverse aspects when formulating an AI strategy, ranging from technological questions to corporate culture and human resources. This study contributes to knowledge by proposing a novel, comprehensive framework to foster the understanding of crucial aspects that need to be considered when using the emerging technology of AI in a corporate context.
Conventional production systems are evolving through cyber-physical systems and application-oriented approaches of AI, more and more into "smart" production systems, which are characterized among other things by a high level of communication and integration of the individual components. The exchange of information between the systems is usually only oriented towards the data content, where semantics is usually only implicitly considered. The adaptability required by external and internal influences requires the integration of new or the redesign of existing components. Through an open application-oriented ontology the information and communication exchange are extended by explicit semantic information. This enables a better integration of new and an easier reconfiguration of existing components. The developed ontology, the derived application and use of the semantic information will be evaluated by means of a practical use case.
While there has been increased digitization of private homes, only little has been done to understand these specific home technologies, how they serve consumers, among other issues. “Smart home technology” (SHT) refer to a wide range of artifacts from cleaning aids to energy advisors. Given this breadth, clarity surrounding the key characteristics and the multi-faceted impact of SHT is needed to conduct more directed research on SHT. We propose a taxonomy to help outline the salient intended outcomes of SHT. Through a process involving five iterations, we analyzed and classified 79 technologies (gathered from literature and industry reports). This uncovered seven dimensions encompassing 20 salient characteristics. We believe these dimensions/characteristics will help researchers and organizations better design and study the impacts of these technologies. Our long-term agenda is to use the proposed taxonomy for an exploratory inquiry to understand tensions occurring when personal and sustainability-related outcomes compete.
Trotz Niedrigzinsphase bleibt das Working Capital Management ein wichtiger Treiber für Wertgrößen in Unternehmen und wichtiges Managementinstrument. Unsere Ergebnisse über 115 Unternehmen aus den wichtigsten deutschen Indizes in den Jahren 2011 bis 2017 zeigen, dass effektives Working Capital Management einen positiven Einfluss auf die Rentabilität und den Unternehmenswert haben kann. Gleichzeitig zeigen unsere Ergebnisse aber auch, dass dem Working Capital Management jüngst weniger Aufmerksamkeit zuteilgeworden ist und digitale Innovationen vermutlich noch nicht in dem Umfang zur Effizienzsteigerung eingesetzt werden, wie dies möglich erscheint. Selbst vor dem Hintergrund andauernd niedriger Kapitalmarktzinsen ist dies kritisch zu sehen.
Digitales Guerilla Marketing
(2021)
Die Bereitschaft der Menschen, sich einer statischen, sich immer wiederholenden und damit vermeintlich langweiligen Informations- und Kommunikationsberieselung auszusetzen, sinkt zunehmend. Klassische, konventionelle Werbeformen versagen immer deutlicher und lassen die Forderung nach neuen, innovativen Marketingstrategien aufkommen.
Um Streuverluste so niedrig wie möglich zu halten, kommt es zu einer interinstrumentellen Umschichtung zugunsten nicht-klassischer Marketing-Kommunikationsinstrumente. Guerilla Marketing bietet neue, ungewöhnliche Möglichkeiten, der zunehmenden Werbeaversion der Rezipienten entgegenzutreten und die Aufmerksamkeit der Zielgruppe zu gewinnen.
Der Einsatz von Guerilla Marketing eignet sich dabei insbesondere online bzw. digital – gewissermaßen als die Marketing Waffe des „kleinen David“ im Kamp gegen etablierte Wettbewerber, den „Riesen Goliath“.
It has always been interesting for scientists to look at economic indicators in order to explain current economic developments and to forecast a boom or a recession. In addition to classic, hard economic indicators such as the Gross National Product or the Ifo index, there are also a number of psychological and soft indicators that economists consult. The lipstick effect is one of these psychological indicators. The paper introduces the lipstick effect, explains the causes behind the phenomenon, shows the connection to brand management and provides references to the current Corona pandemic.
This paper presents a generic method to enhance performance and incorporate temporal information for cardiorespiratory-based sleep stage classification with a limited feature set and limited data. The classification algorithm relies on random forests and a feature set extracted from long-time home monitoring for sleep analysis. Employing temporal feature stacking, the system could be significantly improved in terms of Cohen’s κ and accuracy. The detection performance could be improved for three classes of sleep stages (Wake, REM, Non-REM sleep), four classes (Wake, Non-REM-Light sleep, Non-REM Deep sleep, REM sleep), and five classes (Wake, N1, N2, N3/4, REM sleep) from a κ of 0.44 to 0.58, 0.33 to 0.51, and 0.28 to 0.44 respectively by stacking features before and after the epoch to be classified. Further analysis was done for the optimal length and combination method for this stacking approach. Overall, three methods and a variable duration between 30 s and 30 min have been analyzed. Overnight recordings of 36 healthy subjects from the Interdisciplinary Center for Sleep Medicine at Charité-Universitätsmedizin Berlin and Leave-One-Out-Cross-Validation on a patient-level have been used to validate the method.